Bobos Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bobos sales on Amazon US totaled 171,200 units in July 2026 (▼ 8.7% vs. the prior month), generating an estimated $2,236,176 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.8% of unit volume and 59.6% of revenue, while a typical listing is priced at $16.97. The keyword itself pulled 17,246 Amazon queries over the same period (▲ 4.5% MoM).
Zooming out to the 12-month window ending July 2026, the bobos Top 50 moved 2,041,650 units and $25,441,514 in cumulative sales — an average of 170,138 units and $2,120,126 per month. Monthly throughput topped out at 192,600 units in August 2025 and dipped to 130,850 in May 2026, leaving the latest reading 11.1% lower than August 2025.
Bobos Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
171.2K
▼ 8.7% MoM
Monthly Revenue 2026/07
$2.2M
▼ 8.9% MoM
Top 10 Market Share 2026/07
67.8%
Bobos Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bobos listing on Amazon US in July 2026 is ASIN B096H8LPP2 (Brand: Perfect Bar), which sold 20,000 units at $6.99 apiece — equal to 11.7% of every unit tracked in this report.
The Top 10 ASINs account for 116,000 units and $1,332,500 in July 2026 — 67.8% of unit volume and 59.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bobos' on Amazon
July 2026
Is 67.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B096H8LPP2
Perfect Bar Mini Dark Chocolate Chip Peanut Butter Protein Bar, Organic, 8 count, .88 oz
20K
▲ 100.0%vs. prior month
$170.4K
latest month
12-month trend
B0CXQ6QP2B
CLIF BAR Protein Energy Bars, Crunchy Peanut Butter, 15ct | 11g Protein, Made with Organic Oats, Non-GMO, Plant-Based, No High Fructose Corn Syrup
20K
▲ 0.0%vs. prior month
$345K
latest month
12-month trend
B009AE7WWQ
Nature’s Bakery Raspberry Fig Bars, Real Fruit, Nut Free, 6 Pack
10K
▲ 0.0%vs. prior month
$49.3K
latest month
12-month trend
B00ALMAU48
Nature's Bakery Blueberry Fig Bars, 2 Oz, 6 Ct
10K
▲ 0.0%vs. prior month
$44.2K
latest month
12-month trend
B076HMT49K
Annie's Organic Original Crispy Snack Bars, Gluten-Free, 3.9 oz, 5 ct | Gluten-Free, Gelatin-Free, Certified Organic, No Artificial Flavors or High-Fructose Corn Syrup
10K
▲ 0.0%vs. prior month
$43.7K
latest month
12-month trend
B0845NN18Q
Chomps Original Beef Chomplings, Grass-Fed & Finished, 6ct, Protein Snack | Bulk beef jerky, original finished & grass fed beef sticks with zero sugar, certified gluten free, keto friendly, Whole30
10K
▼ 50.0%vs. prior month
$77.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bobos Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Perfect Bar is the best-performing bobos brand in July 2026, moving 20,000 units across 1 ASIN for 17.2% of Top 10 volume. CLIF Bar follows with 20,000 units (17.2%), ahead of Nature's Bakery on 20,000 units (17.2%).
Volume is spread across 9 brands, with the top three holding 51.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $4.29 to $14.24, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Perfect Bar
1 ASIN in Top 10
17.2%
Units
20K
Revenue
$170.4K
Avg. price
$6.99
B096H8LPP2
$6.99·★4.6·550 revsPerfect Bar Mini Dark Chocolate Chip Peanut Butter Protein Bar, Organic, 8 count, .88 oz
Units sold20K
CLIF Bar
1 ASIN in Top 10
17.2%
Units
20K
Revenue
$345K
Avg. price
$14.24
B0CXQ6QP2B
$14.24·★4.7·2.8K revsCLIF BAR Protein Energy Bars, Crunchy Peanut Butter, 15ct | 11g Protein, Made with Organic Oats, Non-GMO, Plant-Based, No High Fructose Corn Syrup
Units sold20K
Nature's Bakery
2 ASINs in Top 10
17.2%
Units
20K
Revenue
$93.5K
Avg. price
$4.29
B009AE7WWQ
$4.29·★4.7·18.7K revsNature’s Bakery Raspberry Fig Bars, Real Fruit, Nut Free, 6 Pack
Units sold10KB00ALMAU48
$4.29·★4.7·9.6K revsNature's Bakery Blueberry Fig Bars, 2 Oz, 6 Ct
Units sold10K
Trending Bobos Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07TRPH5VK booked 8K units at $5.19, with ▲ 14.3% MoM change. On the growth side, B01FKKBJ0Y leads positive momentum with ▲ 200.0% MoM growth on 600 units, with B0FLRTLP8S close behind at ▲ 150.0% MoM on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07TRPH5VK
Simple Mills Soft Baked Dark Chocolate Almond Flour Bars, 5 ct, 1.19 oz each
Price
$5.19
Rating
4.5
Reviews
2.2K
Latest month sales
B01FKKBJ0Y
Bobo's Soft Baked Oatmeal Bars Lemon Poppyseed (12 ct) | Gluten Free, Healthy Meal Replacement Bars for Adults & Kids, Simple Ingredients, Whole Grain Oats, Plant Based, Non-GMO
Price
$27.93
Rating
4.4
Reviews
679
Latest month sales
B0FLRTLP8S
Soeos Strawberry Popping Boba Pearls, Fruit Pearls, 2.6 lb | Fat-Free & Gluten-Free Strawberry Popping Boba with Juicy Flavor, Fun Texture and a 2.6 lb Large Size.
Unlock to view ASIN details and product titles
Price
$17.99
Rating
4.8
Reviews
688
Latest month sales
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