Makeup Brushes Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Makeup Brushes sales on Amazon US totaled 259,900 units in July 2026 (▼ 22.6% vs. the prior month), generating an estimated $2,472,251 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.5% of unit volume and 49.6% of revenue, while a typical listing is priced at $11.91. The keyword itself pulled 529,607 Amazon queries over the same period (▲ 6.0% MoM).
Zooming out to the 12-month window ending July 2026, the makeup brushes Top 50 moved 3,529,350 units and $36,794,048 in cumulative sales — an average of 294,113 units and $3,066,171 per month. Monthly throughput topped out at 439,800 units in November 2025 and dipped to 161,500 in May 2026, leaving the latest reading 25.4% higher than August 2025.
Makeup Brushes Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
259.9K
▼ 22.6% MoM
Monthly Revenue 2026/07
$2.5M
▼ 30.2% MoM
Top 10 Market Share 2026/07
53.5%
Makeup Brushes Market Share & Sales Concentration on Amazon US — July 2026
The most-sold makeup brushes listing on Amazon US in July 2026 is ASIN B08GSTPT8Y (Brand: AOA STUDIO), which sold 40,000 units at $9.95 apiece — equal to 15.4% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 139,000 units and $1,226,910 in July 2026 — 53.5% of unit volume and 49.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Makeup Brushes' on Amazon
July 2026
Is 53.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B08GSTPT8Y
AOA STUDIO Collection makeup Sponge Set Latex Free and High-definition Set of 6 makeup Wonder blender For Powder Cream and Liquid, Super Soft Wonder Beauty Cosmetic
40K
▼ 50.0%vs. prior month
$380K
latest month
12-month trend
B07MH1KHJ2
BS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version | Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes
20K
▲ 0.0%vs. prior month
$194.6K
latest month
12-month trend
B00JLAOP3S
Flat Top Kabuki Foundation Brush By KESHIMA, Premium Makeup Brush | For Liquid, Cream, and Powder - Buffing, Blending, and Face - 1.2" Top Diameter
10K
▲ 0.0%vs. prior month
$95K
latest month
12-month trend
B01F36JBDM
BEAKEY Makeup Brushes set with 2 Blending Sponges,10 Brush Face and Eye Set | Beginner-friendly face and eye tools with soft synthetic fibers for light,buildable coverage from foundation to eyeshadow
10K
▲ 0.0%vs. prior month
$77.9K
latest month
12-month trend
B09BZ4NV2R
Real Perfection Makeup Brush Set 16 Pcs with 1 Eyebrow Razor Premium Synthetic Foundation Powder Concealers Eyeshadow Blush Makeup Brushes Make up Brushes Kit (Pink)
10K
▲ 0.0%vs. prior month
$75.3K
latest month
12-month trend
B0BWVXMWF5
ALBEAUT Concealer Brush, Angled Under Eye Makeup Small Foundation Precision Face Blending Brush (193 concealer brush), 1pc
10K
▲ 0.0%vs. prior month
$69.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Makeup Brushes Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
AOA STUDIO is the best-performing makeup brushes brand in July 2026, moving 40,000 units across 1 ASIN for 28.8% of Top 10 volume. BS-MALL follows with 20,000 units (14.4%), ahead of KESHIMA on 10,000 units (7.2%).
Volume is spread across 10 brands, with the top three holding 50.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.85 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
AOA STUDIO
1 ASIN in Top 10
28.8%
Units
40K
Revenue
$380K
Avg. price
$9.95
B08GSTPT8Y
$9.95·★4.8·22.8K revsAOA STUDIO Collection makeup Sponge Set Latex Free and High-definition Set of 6 makeup Wonder blender For Powder Cream and Liquid, Super Soft Wonder Beauty Cosmetic
Units sold40K
BS-MALL
1 ASIN in Top 10
14.4%
Units
20K
Revenue
$194.6K
Avg. price
$9.99
B07MH1KHJ2
$9.99·★4.6·59.9K revsBS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version | Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes
Units sold20K
KESHIMA
1 ASIN in Top 10
7.2%
Units
10K
Revenue
$95K
Avg. price
$9.85
B00JLAOP3S
$9.85·★4.6·41.4K revsFlat Top Kabuki Foundation Brush By KESHIMA, Premium Makeup Brush | For Liquid, Cream, and Powder - Buffing, Blending, and Face - 1.2" Top Diameter
Units sold10K
Trending Makeup Brushes Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FHKBB3SP leads positive momentum with ▲ 100.0% MoM growth on 4K units, with B0G4V8HXFX close behind at ▲ 75.0% MoM on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FHKBB3SP
Makeup Brushes Set, Mlemle Professional 25 Pcs Makeup Kit, Include Powder Foundation Concealers Blush Eye shadows 21 Pcs Makeup Brushes and 2 Powder Puff, 2 Makeup Sponge(B02-CreamBlack)
Price
$9.99
Rating
4.6
Reviews
406
Latest month sales
B0G4V8HXFX
Real Techniques Ultimate Multi Tasker Brush, Makeup Brush for Foundation | Airbrushed finish, dual-ended bronzer brush and blush brush for cheeks, angled and fluffy ends, UltraPlush bristles
Price
$7.10
Rating
4.6
Reviews
299
Latest month sales
B0G7G69NSD
Black Makeup Brushes Set 14 Pcs Professional, Premium Synthetic Foundation Makeup Brush Concealer Powder Blush Eyeshadow Brushes with 2 Powder Puff & Dual-ended Mask Applicator.Gifts for Girls
Unlock to view ASIN details and product titles
Price
$7.59
Rating
4.5
Reviews
367
Latest month sales
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