Scratch Art Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Scratch Art sales on Amazon US totaled 39,200 units in July 2026 (▼ 11.3% vs. the prior month), generating an estimated $518,202 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 76.3% of unit volume and 80.5% of revenue, while a typical listing is priced at $12.13. The keyword itself pulled 25,179 Amazon queries over the same period (▲ 17.2% MoM).
Zooming out to the 12-month window ending July 2026, the scratch art Top 50 moved 670,350 units and $8,309,026 in cumulative sales — an average of 55,863 units and $692,419 per month. Monthly throughput topped out at 119,750 units in November 2025 and dipped to 22,300 in May 2026, leaving the latest reading 10.5% lower than August 2025.
Scratch Art Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
39.2K
▼ 11.3% MoM
Monthly Revenue 2026/07
$518.2K
▼ 16.1% MoM
Top 10 Market Share 2026/07
76.3%
Scratch Art Market Share & Sales Concentration on Amazon US — July 2026
The most-sold scratch art listing on Amazon US in July 2026 is ASIN B0F9WHCL19 (Brand: Skillmatics), which sold 8,000 units at $19.97 apiece — equal to 20.4% of every unit tracked in this report and 1.6× the volume of the No. 2 listing.
The Top 10 ASINs account for 29,900 units and $417,243 in July 2026 — 76.3% of unit volume and 80.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Scratch Art' on Amazon
July 2026
Is 76.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0F9WHCL19
Skillmatics Aqua Puffs Animals, Art & Craft, Paint by Number, Gift for Kids | DIY Puffy Keychains, Screen-Free, Mess-Free Activity, Travel & Creative Kit for Girls & Boys Ages 4, 5, 6, 7, 8, 9, 10
8K
▼ 20.0%vs. prior month
$161.8K
latest month
12-month trend
B01MY9ST0J
1260 Scratch and Sniff Stickers for Kids, 15 Scents - Smelly Stickers | Sensory Scented Reward Stickers, Long-Lasting Scents, 2 Sizes, Non-Toxic, Classroom Motivational Incentives for Teachers
5K
▲ 66.7%vs. prior month
$64K
latest month
12-month trend
B08HMHWXWG
ZMLM Scratch Paper Art-Crafts Gift: 2 Pack Rainbow Notebooks Supplies Toys | Art Crafts for 3 4 5 6 7 8 9 10 11 12 Years Old Girls and Boys Kids Birthday Christmas Party Travel Games Activities
5K
▼ 16.7%vs. prior month
$47.7K
latest month
12-month trend
B0CNZ6X6T2
SuFly Sketch Book 9x12, 100-Sheet Drawing Paper Pad, 68lb/100gsm, Acid-Free | Top Spiral Sketchbook, Sketch Pads for Drawing, Art Supplies for Kids & Adults, Art Class Gift for Beginners, Artists & Teens
3K
▲ 200.0%vs. prior month
$30K
latest month
12-month trend
B0DK4NC1RY
Party Favors for Kids 4-8-12: 24 Pack Scratch Rainbow Art Crafts Notebook | Coloring Book Goodie Bags Stuffers Kit, Bulk Birthday Gift Classroom Prizes Girl Boy Toddler
2K
▼ 50.0%vs. prior month
$51.9K
latest month
12-month trend
B086W79SH5
ZMLM 165 Pcs Rainbow Scratch Paper Art Notes - Crafts for Kids Ages 4-8 | Mess Free Classroom Prizes,1st 2nd 3rd Grade School Activity Bulk, Back to School Gifts for Students from Teacher
2K
▲ 0.0%vs. prior month
$16.2K
latest month
12-month trend
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Best Scratch Art Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Skillmatics is the best-performing scratch art brand in July 2026, moving 8,000 units across 1 ASIN for 26.8% of Top 10 volume. ZMLM follows with 7,900 units (26.4%), ahead of PURPLE LADYBUG on 6,000 units (20.1%).
With 7 brands splitting the Top 10 and 73.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.16 to $19.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Skillmatics
1 ASIN in Top 10
26.8%
Units
8K
Revenue
$161.8K
Avg. price
$19.97
B0F9WHCL19
$19.97·★4.6·1.8K revsSkillmatics Aqua Puffs Animals, Art & Craft, Paint by Number, Gift for Kids | DIY Puffy Keychains, Screen-Free, Mess-Free Activity, Travel & Creative Kit for Girls & Boys Ages 4, 5, 6, 7, 8, 9, 10
Units sold8K
ZMLM
3 ASINs in Top 10
26.4%
Units
7.9K
Revenue
$72.9K
Avg. price
$9.16
B08HMHWXWG
$8.49·★4.7·11.3K revsZMLM Scratch Paper Art-Crafts Gift: 2 Pack Rainbow Notebooks Supplies Toys | Art Crafts for 3 4 5 6 7 8 9 10 11 12 Years Old Girls and Boys Kids Birthday Christmas Party Travel Games Activities
Units sold5KB086W79SH5
$8.99·★4.7·9K revsZMLM 165 Pcs Rainbow Scratch Paper Art Notes - Crafts for Kids Ages 4-8 | Mess Free Classroom Prizes,1st 2nd 3rd Grade School Activity Bulk, Back to School Gifts for Students from Teacher
Units sold2KB0876KS1BK
$9.99·★4.7·3.2K revsZMLM 100Pcs Rainbow Scratch Drawing Art Paper Craft Set for Kids Boys Girls | Magic Scratch Off Art Supplies Kits Black Scratch Notes Sheet Doodle Pad for Fun DIY Toy Return Gift Birthday Party Favors
Units sold900
PURPLE LADYBUG
2 ASINs in Top 10
20.1%
Units
6K
Revenue
$72K
Avg. price
$11.99
B01MY9ST0J
$15.99·★4.6·14.5K revs1260 Scratch and Sniff Stickers for Kids, 15 Scents - Smelly Stickers | Sensory Scented Reward Stickers, Long-Lasting Scents, 2 Sizes, Non-Toxic, Classroom Motivational Incentives for Teachers
Units sold5KB07218YVCZ
$7.99·★4.7·12K revsRainbow Scratch Art for Kids - 150 Pcs Rainbow Scratch Art Paper Mini Notes | Arts and Crafts Supplies Ages 4-12, Stocking Stuffers for Kids, Activities for Classroom, Camping, Summer, Travel, & Wedding
Units sold1K
Trending Scratch Art Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0CNZ6X6T2 leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B01MY9ST0J close behind at ▲ 66.7% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CNZ6X6T2
SuFly Sketch Book 9x12, 100-Sheet Drawing Paper Pad, 68lb/100gsm, Acid-Free | Top Spiral Sketchbook, Sketch Pads for Drawing, Art Supplies for Kids & Adults, Art Class Gift for Beginners, Artists & Teens
Price
$9.99
Rating
4.8
Reviews
2.6K
Latest month sales
B01MY9ST0J
1260 Scratch and Sniff Stickers for Kids, 15 Scents - Smelly Stickers | Sensory Scented Reward Stickers, Long-Lasting Scents, 2 Sizes, Non-Toxic, Classroom Motivational Incentives for Teachers
Price
$15.99
Rating
4.6
Reviews
14.5K
Latest month sales
B0F9R511SB
Scratch Art Book for Adults - Animal Series, 10 Rainbow Art and Crafts for Adults
Unlock to view ASIN details and product titles
Price
$18.95
Rating
4.6
Reviews
656
Latest month sales
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