Bluey House Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bluey House sales on Amazon US totaled 58,100 units in July 2026 (▼ 1.9% vs. the prior month), generating an estimated $1,255,204 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 46.5% of unit volume and 34.2% of revenue, while a typical listing is priced at $26.59. The keyword itself pulled 19,073 Amazon queries over the same period (▲ 7.5% MoM).
Zooming out to the 12-month window ending July 2026, the bluey house Top 50 moved 1,212,850 units and $26,128,330 in cumulative sales — an average of 101,071 units and $2,177,361 per month. Monthly throughput topped out at 308,900 units in November 2025 and dipped to 26,100 in May 2026, leaving the latest reading 16.2% lower than August 2025.
Bluey House Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
58.1K
▼ 1.9% MoM
Monthly Revenue 2026/07
$1.3M
▼ 0.4% MoM
Top 10 Market Share 2026/07
46.5%
Bluey House Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bluey house listing on Amazon US in July 2026 is ASIN B083XNCRS3 (Brand: Bluey), which sold 5,000 units at $12.55 apiece — equal to 8.6% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 27,000 units and $429,020 in July 2026 — 46.5% of unit volume and 34.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bluey House' on Amazon
July 2026
Is 46.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B083XNCRS3
Bluey Family Figure 4-Pack, Poseable Toys with Bingo & Bandit | Movable arms & legs, portable size for on-the-go play; toddler figurine toys for kids ages 3+, thoughtful gift
5K
▲ 25.0%vs. prior month
$62.3K
latest month
12-month trend
B09PGVZ5TJ
Horizon Group USA Bluey Sticker Playset, 2 Sticker Play Scenes, 35+ Reusable Puffy Bluey Repositionable Stickers for Kids, Perfect for Travel, Screen-Free Fun
4K
▼ 20.0%vs. prior month
$24K
latest month
12-month trend
B0D18QPYN9
Bluey Toy Music Player, Toddler Toy with Built-in Music and Lights (Bluey)
3K
▲ 200.0%vs. prior month
$40.9K
latest month
12-month trend
B0G2T25FMG
LEGO Bluey Grannies with Bingo and Bluey 11216 | Birthday Gifts for Girls & Boys, Ages 4+, Building Toy for Kids, 80 pieces, W/ 2 Bluey Figures & Playset
3K
▲ 0.0%vs. prior month
$45K
latest month
12-month trend
B0BSJQGJS4
BLUEY Dance Mode Bubble Machine and Toy Microphone | Bluey Toy for Baby, Toddlers and Kids | Includes Bubble Solution
2K
▲ 0.0%vs. prior month
$21.5K
latest month
12-month trend
B0DQ6C171P
Bluey Game Hide and Seek Electronic Figure, Articulated, Musical Kids Figurines with Dance Mode, Interactive Toys for Kids, Toddler Figurine Toys for Ages 3+
2K
▼ 33.3%vs. prior month
$15.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bluey House Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Bluey is the best-performing bluey house brand in July 2026, moving 7,000 units across 2 ASINs for 25.9% of Top 10 volume. LEGO follows with 7,000 units (25.9%), ahead of Horizon Group USA on 4,000 units (14.8%).
With 7 brands splitting the Top 10 and 66.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.99 to $18.64, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Bluey
2 ASINs in Top 10
25.9%
Units
7K
Revenue
$77.7K
Avg. price
$10.02
B083XNCRS3
$12.55·★4.8·24.9K revsBluey Family Figure 4-Pack, Poseable Toys with Bingo & Bandit | Movable arms & legs, portable size for on-the-go play; toddler figurine toys for kids ages 3+, thoughtful gift
Units sold5KB0DQ6C171P
$7.49·★4.7·879 revsBluey Game Hide and Seek Electronic Figure, Articulated, Musical Kids Figurines with Dance Mode, Interactive Toys for Kids, Toddler Figurine Toys for Ages 3+
Units sold2K
LEGO
3 ASINs in Top 10
25.9%
Units
7K
Revenue
$132.9K
Avg. price
$18.64
B0G2T25FMG
$14.97·★4.8·98 revsLEGO Bluey Grannies with Bingo and Bluey 11216 | Birthday Gifts for Girls & Boys, Ages 4+, Building Toy for Kids, 80 pieces, W/ 2 Bluey Figures & Playset
Units sold3KB0DRW5PCBR
$19.97·★4.8·1.2K revsLEGO Bluey Playground Fun with Bluey and Chloe Sensory Building Blocks - Preschool Pretend Play & Learning Toys for Kids - 4 Year Old Girl & Boy Birthday Gifts - 11201
Units sold2KB0DRW7Y7SV
$20.99·★4.8·923 revsLEGO Bluey: Bluey’s Beach & Family Car Trip - Toddler Learning Toy for Kids 4+ - Includes Bluey, Bingo, and Mum Minifigures - Birthday Gift for Boys and Girls, Ages 4+ - 11202
Units sold2K
Horizon Group USA
1 ASIN in Top 10
14.8%
Units
4K
Revenue
$24K
Avg. price
$5.99
B09PGVZ5TJ
$5.99·★4.4·5.2K revsHorizon Group USA Bluey Sticker Playset, 2 Sticker Play Scenes, 35+ Reusable Puffy Bluey Repositionable Stickers for Kids, Perfect for Travel, Screen-Free Fun
Units sold4K
Trending Bluey House Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0D18QPYN9 booked 3K units at $14.99, with ▲ 200.0% MoM change. On the growth side, B0FMSBK1ZX leads positive momentum with ▲ 150.0% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D18QPYN9
Bluey Toy Music Player, Toddler Toy with Built-in Music and Lights (Bluey)
Price
$14.99
Rating
4.8
Reviews
2.6K
Latest month sales
B0FC2K7YQX
VTech Bluey Game Time Laptop
Price
$27.99
Rating
4.8
Reviews
413
Latest month sales
B0FMSBK1ZX
LEGO Disney Frozen Elsa’s Ice Castle & Snow Ride Adventure Building Toy - Frozen Toys for Girls & Boys, Ages 4+ - Disney Gift for Kids - 43281
Unlock to view ASIN details and product titles
Price
$39.99
Rating
4.9
Reviews
98
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this bluey house report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card