Bluetooth Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bluetooth sales on Amazon US totaled 198,800 units in July 2026 (▼ 5.5% vs. the prior month), generating an estimated $8,394,013 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.3% of unit volume and 28.6% of revenue, while a typical listing is priced at $40.38. The keyword itself pulled 18,725 Amazon queries over the same period (▲ 3.4% MoM).
Zooming out to the 12-month window ending July 2026, the bluetooth Top 50 moved 2,341,550 units and $94,317,488 in cumulative sales — an average of 195,129 units and $7,859,791 per month. Monthly throughput topped out at 225,700 units in December 2025 and dipped to 148,400 in May 2026, leaving the latest reading 1.2% lower than August 2025.
Bluetooth Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
198.8K
▼ 5.5% MoM
Monthly Revenue 2026/07
$8.4M
▼ 6.4% MoM
Top 10 Market Share 2026/07
50.3%
Bluetooth Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bluetooth listing on Amazon US in July 2026 is ASIN B01MTB55WH (Brand: Anker), which sold 10,000 units at $29.98 apiece — equal to 5.0% of every unit tracked in this report.
The Top 10 ASINs account for 100,000 units and $2,398,700 in July 2026 — 50.3% of unit volume and 28.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bluetooth' on Amazon
July 2026
Is 50.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B01MTB55WH
Anker soundcore 2 Portable Bluetooth Speaker, Stereo Sound, IPX7 | BassUp, 24H Playtime, Bluetooth 6, Wireless Speaker for Home, Outdoors, Travel
10K
▲ 0.0%vs. prior month
$299.9K
latest month
12-month trend
B08KY684PB
COMSOON Bluetooth Receiver for Car, 3.5mm AUX Bluetooth Car Adapter | Noise Cancelling, Wireless Audio Receiver for Home Stereo/Wired Headphones, Hands-Free Call, 16H Battery Life, Black+Silver
10K
▲ 0.0%vs. prior month
$165.5K
latest month
12-month trend
B09B93ZDG4
Amazon Echo Dot (newest model) - Vibrant sounding speaker, Designed for Alexa+, Great for bedrooms, dining rooms and offices, Deep Sea Blue
10K
▲ 0.0%vs. prior month
$499.9K
latest month
12-month trend
B09DMP6T22
TP-Link USB Bluetooth Adapter for PC - Bluetooth 5.4 USB Dongle Receiver | Plug and Play, Nano Design, EDR & BLE, Supports Windows 11/10/8.1/7 for Desktop, Laptop, Keyboard, Mouse, etc (UB500）
10K
▲ 25.0%vs. prior month
$103.1K
latest month
12-month trend
B09FT58QQP
TOZO A1 Wireless Earbuds Bluetooth 5.3 Light Weight in Ear Headphones | IPX5 Waterproof,2 Mics for AI Calls,Immersive Premium Sound Bass Headset with Charging Case,32 EQ via App Black
10K
▲ 0.0%vs. prior month
$133.4K
latest month
12-month trend
B0BRKPVZB4
BolaButty Bluetooth Speaker, 20W HD Sound, Portable Wireless, IPX5 Waterproof, Up to 24H Playtime, TWS Pairing, for Home/Party/Outdoor/Camping/Beach Essentials, Electronic Gadgets, Birthday Gift (Black)
10K
▲ 0.0%vs. prior month
$234K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bluetooth Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Anker is the best-performing bluetooth brand in July 2026, moving 10,000 units across 1 ASIN for 10.0% of Top 10 volume. COMSOON follows with 10,000 units (10.0%), ahead of Amazon on 10,000 units (10.0%).
Volume is spread across 10 brands, with the top three holding 30.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $16.99 to $54.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Anker
1 ASIN in Top 10
10.0%
Units
10K
Revenue
$299.9K
Avg. price
$29.98
B01MTB55WH
$29.98·★4.5·155.9K revsAnker soundcore 2 Portable Bluetooth Speaker, Stereo Sound, IPX7 | BassUp, 24H Playtime, Bluetooth 6, Wireless Speaker for Home, Outdoors, Travel
Units sold10K
COMSOON
1 ASIN in Top 10
10.0%
Units
10K
Revenue
$165.5K
Avg. price
$16.99
B08KY684PB
$16.99·★4.5·50.5K revsCOMSOON Bluetooth Receiver for Car, 3.5mm AUX Bluetooth Car Adapter | Noise Cancelling, Wireless Audio Receiver for Home Stereo/Wired Headphones, Hands-Free Call, 16H Battery Life, Black+Silver
Units sold10K
Amazon
1 ASIN in Top 10
10.0%
Units
10K
Revenue
$499.9K
Avg. price
$54.99
B09B93ZDG4
$54.99·★4.7·198.7K revsAmazon Echo Dot (newest model) - Vibrant sounding speaker, Designed for Alexa+, Great for bedrooms, dining rooms and offices, Deep Sea Blue
Units sold10K
Trending Bluetooth Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09DMP6T22 booked 10K units at $9.96, with ▲ 25.0% MoM change. On the growth side, B07DFQWGYB leads positive momentum with ▲ 100.0% MoM growth on 1K units, with B087PCLLGC close behind at ▲ 50.0% MoM on 9K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09DMP6T22
TP-Link USB Bluetooth Adapter for PC - Bluetooth 5.4 USB Dongle Receiver | Plug and Play, Nano Design, EDR & BLE, Supports Windows 11/10/8.1/7 for Desktop, Laptop, Keyboard, Mouse, etc (UB500）
Price
$9.96
Rating
4.5
Reviews
21.8K
Latest month sales
B07DFQWGYB
Plantronics - Voyager 5200 UC (Poly) - Bluetooth Single-Ear (Monaural) Headset - USB-A Compatible to connect to your PC and/or Mac - Works with Teams, Zoom & more - Noise Canceling
Price
$119.99
Rating
4.1
Reviews
5.3K
Latest month sales
B087PCLLGC
LIHAN Bluetooth Car Adapter 5.4, FM Transmitter, 48W PD/QC Charger | Enjoy Bluetooth music, GPS navigation and hands-free calling while charging devices with powerful 48W PD/QC fast charging
Unlock to view ASIN details and product titles
Price
$14.99
Rating
4.4
Reviews
17.6K
Latest month sales
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