Blue Comforter Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Blue Comforter sales on Amazon US totaled 24,000 units in July 2026 (▼ 19.7% vs. the prior month), generating an estimated $998,488 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.3% of unit volume and 35.4% of revenue, while a typical listing is priced at $44.73. The keyword itself pulled 18,198 Amazon queries over the same period (▲ 12.3% MoM).
Zooming out to the 12-month window ending July 2026, the blue comforter Top 50 moved 297,700 units and $14,187,680 in cumulative sales — an average of 24,808 units and $1,182,307 per month. Monthly throughput topped out at 36,150 units in November 2025 and dipped to 9,550 in May 2026, leaving the latest reading 27.2% lower than August 2025.
Blue Comforter Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
24K
▼ 19.7% MoM
Monthly Revenue 2026/07
$998.5K
▼ 30.0% MoM
Top 10 Market Share 2026/07
48.3%
Blue Comforter Market Share & Sales Concentration on Amazon US — July 2026
The most-sold blue comforter listing on Amazon US in July 2026 is ASIN B08LDD8HBW (Brand: Love's cabin), which sold 3,000 units at $25.99 apiece — equal to 12.5% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 11,600 units and $353,934 in July 2026 — 48.3% of unit volume and 35.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Blue Comforter' on Amazon
July 2026
Is 48.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B08LDD8HBW
Love's cabin Quilts for Queen Bed Blue Bedspreads - Soft Bed Summer Lightweight Bedspread Comforter - Modern Style Coin Pattern Coverlet for All Season - 3 Pieces (1 Quilt, 2 Pillow Shams)
3K
▼ 25.0%vs. prior month
$83.7K
latest month
12-month trend
B00Q7OEZFY
Amazon Basics Washable Comforter Blanket, Reversible Lightweight Microfiber All Season, Twin/Twin XL, Navy/Sky Blue
2K
▲ 0.0%vs. prior month
$39.9K
latest month
12-month trend
B082YL5ZT1
Serta Goose Feather Down Fiber Comforter Queen Size - 100% Cotton Cover Duvet Insert - Hotel Luxury Hypoallergenic Bedding Comforter All Season Medium Warmth 90 x 90 Inch White
1K
▼ 80.0%vs. prior month
$64.3K
latest month
12-month trend
B0D8JF6DDS
FLYMME Quilts Queen Size - Ultra Soft Navy Blue Quilt Lightweight Microfiber Bedspreads, Classic Basket Weave Pattern Bedspread Bed Coverlet 3 Pieces for All-Season (1 Quilt, 2 Pillow Shams)
1K
▲ 0.0%vs. prior month
$22K
latest month
12-month trend
B0GQT3P733
Sasttie Navy Blue Queen Comforter Set 7-Piece, Pre-Washed Bed in a Bag | OEKO-TEX, Soft & Breathable, All-Season Bedding Set with Comforter, Sheets, Pillowcases & Pillow Shams, Down Alternative
1K
▲ 66.7%vs. prior month
$29.1K
latest month
12-month trend
B0F3WNV2RD
CozyLux Twin XL Comforter Set 68"x88" Navy - 5 Piece Bed in a Bag | Fits Mattresses up to 14in, Sheets & Sham Included, OEKO-TEX Certified, 240GSM All-Season Fill, College Dorms & Students
800
▲ 60.0%vs. prior month
$30.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Blue Comforter Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Love's cabin is the best-performing blue comforter brand in July 2026, moving 3,700 units across 2 ASINs for 31.9% of Top 10 volume. Amazon Basics follows with 2,700 units (23.3%), ahead of Serta on 1,000 units (8.6%).
With 8 brands splitting the Top 10 and 63.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $23.55 to $62.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Love's cabin
2 ASINs in Top 10
31.9%
Units
3.7K
Revenue
$106K
Avg. price
$28.28
B08LDD8HBW
$25.99·★4.6·9.2K revsLove's cabin Quilts for Queen Bed Blue Bedspreads - Soft Bed Summer Lightweight Bedspread Comforter - Modern Style Coin Pattern Coverlet for All Season - 3 Pieces (1 Quilt, 2 Pillow Shams)
Units sold3KB08ZN8ZSV6
$30.58·★4.6·9.2K revsLove's cabin Quilts for Queen Bed Navy Blue Bedspreads - Soft Bed Summer Lightweight Bedspread Comforter - Modern Style Coin Pattern Coverlet for All Season - 3 Pieces (1 Quilt, 2 Pillow Shams)
Units sold700
Amazon Basics
2 ASINs in Top 10
23.3%
Units
2.7K
Revenue
$63.6K
Avg. price
$23.55
B00Q7OEZFY
$17.11·★4.5·40.1K revsAmazon Basics Washable Comforter Blanket, Reversible Lightweight Microfiber All Season, Twin/Twin XL, Navy/Sky Blue
Units sold2KB01947QQCU
$29.99·★4.6·47.8K revsAmazon Basics Twin/Twin XL Comforter Set with Sheets, 5-Piece Blue Calvin Striped Bedding, Lightweight Microfiber Bed-in-a-Bag, Machine Washable
Units sold700
Serta
1 ASIN in Top 10
8.6%
Units
1K
Revenue
$64.3K
Avg. price
$62.99
B082YL5ZT1
$62.99·★4.5·4.3K revsSerta Goose Feather Down Fiber Comforter Queen Size - 100% Cotton Cover Duvet Insert - Hotel Luxury Hypoallergenic Bedding Comforter All Season Medium Warmth 90 x 90 Inch White
Units sold1K
Trending Blue Comforter Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0GQT3P733 booked 1K units at $29.99, with ▲ 66.7% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GQT3P733
Sasttie Navy Blue Queen Comforter Set 7-Piece, Pre-Washed Bed in a Bag | OEKO-TEX, Soft & Breathable, All-Season Bedding Set with Comforter, Sheets, Pillowcases & Pillow Shams, Down Alternative
Price
$29.99
Rating
4.6
Reviews
136
Latest month sales
B0F3WNV2RD
CozyLux Twin XL Comforter Set 68"x88" Navy - 5 Piece Bed in a Bag | Fits Mattresses up to 14in, Sheets & Sham Included, OEKO-TEX Certified, 240GSM All-Season Fill, College Dorms & Students
Price
$39.99
Rating
4.5
Reviews
29.4K
Latest month sales
B07XXTGKPJ
Down Alternative Comforter Blue/Grey Full Size - All Season Duvet Insert | 82x86 inches, Soft Bed Comforter, Luxury,Hotel,Breathable bedding, Reversible,Winter Summer Warm
Unlock to view ASIN details and product titles
Price
$27.39
Rating
4.6
Reviews
18.6K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this blue comforter report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card