Blue Air Filter Replacement Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Blue Air Filter Replacement sales on Amazon US totaled 42,700 units in July 2026 (▼ 7.6% vs. the prior month), generating an estimated $1,758,266 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.9% of unit volume and 48.7% of revenue, while a typical listing is priced at $44.84. The keyword itself pulled 15,468 Amazon queries over the same period (▼ 1.6% MoM).
Zooming out to the 12-month window ending July 2026, the blue air filter replacement Top 50 moved 434,350 units and $17,830,172 in cumulative sales — an average of 36,196 units and $1,485,848 per month. Monthly throughput topped out at 46,200 units in June 2026 and dipped to 21,250 in May 2026, leaving the latest reading 17.1% higher than August 2025.
Blue Air Filter Replacement Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
42.7K
▼ 7.6% MoM
Monthly Revenue 2026/07
$1.8M
▼ 10.0% MoM
Top 10 Market Share 2026/07
53.9%
Blue Air Filter Replacement Market Share & Sales Concentration on Amazon US — July 2026
The most-sold blue air filter replacement listing on Amazon US in July 2026 is ASIN B073SKH39W (Brand: BLUEAIR), which sold 6,000 units at $59.99 apiece — equal to 14.1% of every unit tracked in this report and 20% ahead of the No. 2 listing.
The Top 10 ASINs account for 23,000 units and $856,790 in July 2026 — 53.9% of unit volume and 48.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Blue Air Filter Replacement' on Amazon
July 2026
Is 53.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B073SKH39W
BLUEAIR Genuine Blue Pure 211+ Replacement Filter for 211+ Air Purifiers - AHAM Certified, HEPASilent Dual Filtration, Removes Particles & Odors, Genuine Carbon Filter
6K
▼ 14.3%vs. prior month
$419.9K
latest month
12-month trend
B073SLDNJW
BLUEAIR Blue Pure 411+ Genuine Replacement Filter, Particle and Activated Carbon
5K
▲ 0.0%vs. prior month
$119.3K
latest month
12-month trend
B0CX8NRRCC
Mini Max Replacement Filter for Blueair Blue Pure Mini Max Air Purifiers | 2-in-1 Activated Carbon Blue Pure FMINI Filter Fits for Blue Pure Mini Max Air Purifier, White, 2 Pack
3K
▼ 25.0%vs. prior month
$57K
latest month
12-month trend
B08KPFWBGM
BLUEAIR Genuine Blue Pure 511 Replacement Filter for 511 Pure Air Purifiers - AHAM Certified, HEPASilent Dual Filtration, Removes 99.97% of Particles & Odors, Genuine Carbon Filter
2K
▲ 100.0%vs. prior month
$60.7K
latest month
12-month trend
B08KPDS2CY
BLUEAIR Genuine Blue Pure F3MAX Replacement Filter for 311i Max Air Purifiers - AHAM Certified, HEPASilent Dual Filtration, Removes 99.97% of Particles & Odors, Genuine Carbon Filter
2K
▼ 33.3%vs. prior month
$68K
latest month
12-month trend
B0CWXJBHP8
Mini Max Replacement Filter for BLUEAIR Blue Pure Mini Max Air Purifier | FMINI Filter, True HEPA + Activated Filter, White, 2 Pack
1K
▲ 0.0%vs. prior month
$19K
latest month
12-month trend
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Best Blue Air Filter Replacement Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BLUEAIR is the best-performing blue air filter replacement brand in July 2026, moving 18,000 units across 7 ASINs for 78.3% of Top 10 volume. isinlive follows with 3,000 units (13.0%), ahead of WILERDA on 1,000 units (4.3%).
With 4 brands splitting the Top 10 and 95.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $18.99 to $36.13, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BLUEAIR
7 ASINs in Top 10
78.3%
Units
18K
Revenue
$760.9K
Avg. price
$36.13
B073SKH39W
$59.99·★4.8·6.3K revsBLUEAIR Genuine Blue Pure 211+ Replacement Filter for 211+ Air Purifiers - AHAM Certified, HEPASilent Dual Filtration, Removes Particles & Odors, Genuine Carbon Filter
Units sold6KB073SLDNJW
$23.99·★4.8·9.8K revsBLUEAIR Blue Pure 411+ Genuine Replacement Filter, Particle and Activated Carbon
Units sold5KB08KPFWBGM
$23.99·★4.6·837 revsBLUEAIR Genuine Blue Pure 511 Replacement Filter for 511 Pure Air Purifiers - AHAM Certified, HEPASilent Dual Filtration, Removes 99.97% of Particles & Odors, Genuine Carbon Filter
Units sold2KB08KPDS2CY
$44.99·★4.5·616 revsBLUEAIR Genuine Blue Pure F3MAX Replacement Filter for 311i Max Air Purifiers - AHAM Certified, HEPASilent Dual Filtration, Removes 99.97% of Particles & Odors, Genuine Carbon Filter
Units sold2KB08F13YBG2
$39.99·★4.6·967 revsBLUEAIR Genuine Blue Pure 311 Auto Replacement Filter for 311 Auto Air Purifiers - AHAM Certified, HEPASilent Dual Filtration, Removes 99.97% of Particles & Odors, Genuine Carbon Filter
Units sold1KB08KPJG1HS
$29.99·★4.8·244 revsBLUEAIR Genuine Blue Pure 511i Max Replacement Filter for 511i Max Air Purifiers - AHAM Certified, HEPASilent Dual Filtration, Removes 99.97% of Particles & Odors, Genuine Carbon Filter
Units sold1KB08KPJQBQT
$29.99·★4.7·823 revsBLUEAIR Genuine Blue Pure F4MAX Replacement Filter for 411i Max & 411a Max Air Purifiers - AHAM Certified, HEPASilent Dual Filtration, Removes 99.97% of Particles & Odors, Genuine Carbon Filter
Units sold1K
isinlive
1 ASIN in Top 10
13.0%
Units
3K
Revenue
$57K
Avg. price
$18.99
B0CX8NRRCC
$18.99·★4.7·523 revsMini Max Replacement Filter for Blueair Blue Pure Mini Max Air Purifiers | 2-in-1 Activated Carbon Blue Pure FMINI Filter Fits for Blue Pure Mini Max Air Purifier, White, 2 Pack
Units sold3K
WILERDA
1 ASIN in Top 10
4.3%
Units
1K
Revenue
$19K
Avg. price
$18.99
B0CWXJBHP8
$18.99·★4.8·401 revsMini Max Replacement Filter for BLUEAIR Blue Pure Mini Max Air Purifier | FMINI Filter, True HEPA + Activated Filter, White, 2 Pack
Units sold1K
Trending Blue Air Filter Replacement Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B08KPJG1HS booked 1K units at $29.99, with ▲ 0.0% MoM change. On the growth side, B0DK6V7SNQ leads positive momentum with ▲ 400.0% MoM growth on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08KPJG1HS
BLUEAIR Genuine Blue Pure 511i Max Replacement Filter for 511i Max Air Purifiers - AHAM Certified, HEPASilent Dual Filtration, Removes 99.97% of Particles & Odors, Genuine Carbon Filter
Price
$29.99
Rating
4.8
Reviews
244
Latest month sales
B08KPJQBQT
BLUEAIR Genuine Blue Pure F4MAX Replacement Filter for 411i Max & 411a Max Air Purifiers - AHAM Certified, HEPASilent Dual Filtration, Removes 99.97% of Particles & Odors, Genuine Carbon Filter
Price
$29.99
Rating
4.7
Reviews
823
Latest month sales
B0DK6V7SNQ
（2 Pack）211+ Auto Replacement Filter Compatible with Blue Pure 211+ Air Purifier,2-in-1 H13 True Filter with Activated Carbon Filter
Unlock to view ASIN details and product titles
Price
$51.99
Rating
4.8
Reviews
125
Latest month sales
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