Air Purifier Filter Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Air Purifier Filter sales on Amazon US totaled 367,000 units in July 2026 (▼ 12.6% vs. the prior month), generating an estimated $18,794,950 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.5% of unit volume and 54.1% of revenue, while a typical listing is priced at $44.38. The keyword itself pulled 44,114 Amazon queries over the same period (▼ 1.0% MoM).
Zooming out to the 12-month window ending July 2026, the air purifier filter Top 50 moved 3,825,000 units and $199,592,745 in cumulative sales — an average of 318,750 units and $16,632,729 per month. Monthly throughput topped out at 420,000 units in June 2026 and dipped to 169,800 in May 2026, leaving the latest reading 13.9% higher than August 2025.
Air Purifier Filter Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
367K
▼ 12.6% MoM
Monthly Revenue 2026/07
$18.8M
▼ 17.3% MoM
Top 10 Market Share 2026/07
54.5%
Air Purifier Filter Market Share & Sales Concentration on Amazon US — July 2026
The most-sold air purifier filter listing on Amazon US in July 2026 is ASIN B09GTRVJQM (Brand: Levoit), which sold 50,000 units at $44.99 apiece — equal to 13.6% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 200,000 units and $10,162,600 in July 2026 — 54.5% of unit volume and 54.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Air Purifier Filter' on Amazon
July 2026
Is 54.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09GTRVJQM
Levoit Air Purifiers for Bedroom Home Pets Dorm Room, Small Air Purifiers | Filter Cleaner with Fragrance Sponge, Filters Smoke, Allergens, Pet Dander, Odor, Dust, Office, Desktop, Core Mini-P, White
50K
▼ 28.6%vs. prior month
$2.2M
latest month
12-month trend
B07VVK39F7
LEVOIT Air Purifier for Home Allergies and Pets Hair Smokers in Bedroom, H13 True HEPA Filter, 24db Filtration System Cleaner Odor Eliminators, Remove 99.97% Dust Smoke Mold Pollen, Core 300, White
40K
▼ 33.3%vs. prior month
$3.6M
latest month
12-month trend
B0DY4S3HP2
VOOPNU Air Purifiers for Home, High Efficiency Filter Up to 1076 Ft², White | for Pet Hair, Odors, Pollen, Smoke, Compact Air Cleaner with 3 Speeds, Timer, Aroma 22 dB Quiet 360°Intake, DH-JH12
30K
▲ 50.0%vs. prior month
$809.7K
latest month
12-month trend
B07RSZSYNC
Levoit Core 300-P Air Purifier Replacement Filter, Genuine Air Filters | AHAM VERIFIDE, Supports HEPA Sleep Mode, Activated Carbon, Removes Smoke Odor, Allergens, Pet Hair, Core 300-RF, 1 Pack
20K
▼ 33.3%vs. prior month
$519.8K
latest month
12-month trend
B0055521W0
GermGuardian, Filter B HEPA Pure Genuine Air Purifier Filter, Removes 99.97% of Pollutants, Wildfire Smoke, Odors, for Ac4825, Ac4300, Ac4850, Ac4880, Ac4900, Cdap4500, Ap2200, Flt4825
10K
▲ 0.0%vs. prior month
$198.8K
latest month
12-month trend
B08CXFL9RK
Core 300 Replacement Filter for LEVOIT Core 300-P Core 300S-P Air Purifier | 3-in-1 Core 300-RF Activated Carbon Filter for Core300-P / Core 300 / Core 300s / Core300s-P, 2 Pack, White
10K
▲ 0.0%vs. prior month
$266.4K
latest month
12-month trend
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Best Air Purifier Filter Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Levoit is the best-performing air purifier filter brand in July 2026, moving 130,000 units across 5 ASINs for 65.0% of Top 10 volume. VOOPNU follows with 30,000 units (15.0%), ahead of GermGuardian on 10,000 units (5.0%).
With 6 brands splitting the Top 10 and 85.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $19.88 to $70.69, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Levoit
5 ASINs in Top 10
65.0%
Units
130K
Revenue
$8.3M
Avg. price
$70.69
B09GTRVJQM
$44.99·★4.6·45.2K revsLevoit Air Purifiers for Bedroom Home Pets Dorm Room, Small Air Purifiers | Filter Cleaner with Fragrance Sponge, Filters Smoke, Allergens, Pet Dander, Odor, Dust, Office, Desktop, Core Mini-P, White
Units sold50KB07VVK39F7
$89.99·★4.7·108.6K revsLEVOIT Air Purifier for Home Allergies and Pets Hair Smokers in Bedroom, H13 True HEPA Filter, 24db Filtration System Cleaner Odor Eliminators, Remove 99.97% Dust Smoke Mold Pollen, Core 300, White
Units sold40KB07RSZSYNC
$25.99·★4.8·26.1K revsLevoit Core 300-P Air Purifier Replacement Filter, Genuine Air Filters | AHAM VERIFIDE, Supports HEPA Sleep Mode, Activated Carbon, Removes Smoke Odor, Allergens, Pet Hair, Core 300-RF, 1 Pack
Units sold20KB09FK5PN4H
$22.49·★4.8·5.9K revsLevoit Core Mini-P Air Purifier Replacement Filter,Genuine Air Filter | AHAM VERIFIDE,Supports HEPA Sleep Mode, Activated Carbon, Removes Smoke, Odors, Allergens, Dust,Pet Hair, Core Mini-RF,1 Pack
Units sold10KB0BGPF71Q6
$169.99·★4.7·14.9K revsLEVOIT Smart Air Purifier for Home Large Room up to 1875 Ft² Vital 200S-P | For Quiet Bedroom at 27dB, AHAM VERIFIDE, Air Quality Monitor, HEPA Sleep Mode for Allergies, Pet Hair and dander, White
Units sold10K
VOOPNU
1 ASIN in Top 10
15.0%
Units
30K
Revenue
$809.7K
Avg. price
$26.99
B0DY4S3HP2
$26.99·★4.4·4.6K revsVOOPNU Air Purifiers for Home, High Efficiency Filter Up to 1076 Ft², White | for Pet Hair, Odors, Pollen, Smoke, Compact Air Cleaner with 3 Speeds, Timer, Aroma 22 dB Quiet 360°Intake, DH-JH12
Units sold30K
GermGuardian
1 ASIN in Top 10
5.0%
Units
10K
Revenue
$198.8K
Avg. price
$19.88
B0055521W0
$19.88·★4.8·39.1K revsGermGuardian, Filter B HEPA Pure Genuine Air Purifier Filter, Removes 99.97% of Pollutants, Wildfire Smoke, Odors, for Ac4825, Ac4300, Ac4850, Ac4880, Ac4900, Cdap4500, Ap2200, Flt4825
Units sold10K
Trending Air Purifier Filter Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00C7WMQTW booked 10K units at $54.99, with ▲ 25.0% MoM change. On the growth side, B08PCXJVFH leads positive momentum with ▲ 66.7% MoM growth on 5K units, with B0DY4S3HP2 close behind at ▲ 50.0% MoM on 30K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00C7WMQTW
COWAY Airmega AP-1512HH & 200M Filter Replacement Set, HEPA Filter and Deodorization Filter, AP-1512HH-FP Fresh Starter, 3304899
Price
$54.99
Rating
4.6
Reviews
8.3K
Latest month sales
B08PCXJVFH
Afloia Air Purifier for Home Bedroom Large Room up to 1500 Sq Ft | Upgraded HEPA 4-Stage Filtration, Washable Pre-Filter, 22dB Sleep Mode, 7 Color Light, 2/4/8/16H Timer, Kilo White
Price
$69.99
Rating
4.5
Reviews
9.5K
Latest month sales
B0DY4S3HP2
VOOPNU Air Purifiers for Home, High Efficiency Filter Up to 1076 Ft², White | for Pet Hair, Odors, Pollen, Smoke, Compact Air Cleaner with 3 Speeds, Timer, Aroma 22 dB Quiet 360°Intake, DH-JH12
Unlock to view ASIN details and product titles
Price
$26.99
Rating
4.4
Reviews
4.6K
Latest month sales
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