Bleach For Laundry Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bleach For Laundry sales on Amazon US totaled 944,000 units in July 2026 (▼ 2.6% vs. the prior month), generating an estimated $10,804,580 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.4% of unit volume and 64.1% of revenue, while a typical listing is priced at $11.73. The keyword itself pulled 23,338 Amazon queries over the same period (▼ 0.6% MoM).
Zooming out to the 12-month window ending July 2026, the bleach for laundry Top 50 moved 8,931,250 units and $108,130,339 in cumulative sales — an average of 744,271 units and $9,010,862 per month. Monthly throughput topped out at 968,800 units in June 2026 and dipped to 454,500 in May 2026, leaving the latest reading 26.7% higher than August 2025.
Bleach For Laundry Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
944K
▼ 2.6% MoM
Monthly Revenue 2026/07
$10.8M
▼ 9.5% MoM
Top 10 Market Share 2026/07
61.4%
Bleach For Laundry Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bleach for laundry listing on Amazon US in July 2026 is ASIN B000VDX2SS (Brand: SHOUT), which sold 100,000 units at $3.48 apiece — equal to 10.6% of every unit tracked in this report.
The Top 10 ASINs account for 580,000 units and $6,924,300 in July 2026 — 61.4% of unit volume and 64.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bleach For Laundry' on Amazon
July 2026
Is 61.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B000VDX2SS
SHOUT Triple-Acting Active Enzyme Laundry Stain Remover Spray, 22oz | Clings, Penetrates & Lifts 100+ Types of Everyday Stains, Fast 5-Minute Action, Pre-Treat Before Wash, Color Safe Formula
100K
▲ 25.0%vs. prior month
$335K
latest month
12-month trend
B01BUNHFAS
OxiClean Odor Blasters Versatile Odor and Stain Remover Powder, 5 lb | Eliminates Tough Odors, Laundry Stain Remover, Oxygen-Powered Cleaning, Multi-Purpose Cleaner, Color Safe Formula
100K
▲ 0.0%vs. prior month
$1M
latest month
12-month trend
B00IA9QTAI
OxiClean White Revive Laundry Whitener and Stain Remover Powder, 5 lb | Use with Detergent, 40% Better Whitening, Remove Stains, Chlorine Bleach Alternative, Color Safe, HE & Standard Washer Safe
60K
▲ 0.0%vs. prior month
$664.8K
latest month
12-month trend
B01N6BP63M
Lysol Laundry Sanitizer Additive, Bacteria-Causing Laundry Odor Eliminator, Detergent Additive, Crisp Linen, 90oz
60K
▼ 14.3%vs. prior month
$778.2K
latest month
12-month trend
B0BNWCTNYN
Tide Liquid Laundry Detergent, Original Scent, 125 fl oz, 100 Loads, Boosted Clean Even in Cold Water with Concentrated Washing Soap
60K
▼ 40.0%vs. prior month
$1.2M
latest month
12-month trend
B0CJH9DRM6
Enzyme Laundry Booster Odor Remover - 2 lbs Unscented Enzymatic Clothes Stain Cleaner Powder, Natural Deodorizer with Bio Active Enzymes, Detergent Additive Eliminator for Sweat, Oil, Blood - 64 Loads
50K
▲ 0.0%vs. prior month
$942K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bleach For Laundry Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
OxiClean is the best-performing bleach for laundry brand in July 2026, moving 190,000 units across 3 ASINs for 32.8% of Top 10 volume. SHOUT follows with 100,000 units (17.2%), ahead of Lysol on 100,000 units (17.2%).
With 6 brands splitting the Top 10 and 67.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.48 to $12.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
OxiClean
3 ASINs in Top 10
32.8%
Units
190K
Revenue
$1.9M
Avg. price
$10.55
B01BUNHFAS
$11.78·★4.8·47.8K revsOxiClean Odor Blasters Versatile Odor and Stain Remover Powder, 5 lb | Eliminates Tough Odors, Laundry Stain Remover, Oxygen-Powered Cleaning, Multi-Purpose Cleaner, Color Safe Formula
Units sold100KB00IA9QTAI
$11.79·★4.7·46.3K revsOxiClean White Revive Laundry Whitener and Stain Remover Powder, 5 lb | Use with Detergent, 40% Better Whitening, Remove Stains, Chlorine Bleach Alternative, Color Safe, HE & Standard Washer Safe
Units sold60KB0BVY2XKJX
$8.09·★4.7·15.3K revsOxiClean Max Force Laundry Stain Treater Spray, 12 Fl Oz (Pack of 3) | Spray Now Wash Later, Kids and Baby Stain Remover, Fights Baby Food & Juice Stains, Color-Safe, Bleach-Free
Units sold30K
SHOUT
1 ASIN in Top 10
17.2%
Units
100K
Revenue
$335K
Avg. price
$3.48
B000VDX2SS
$3.48·★4.7·19.3K revsSHOUT Triple-Acting Active Enzyme Laundry Stain Remover Spray, 22oz | Clings, Penetrates & Lifts 100+ Types of Everyday Stains, Fast 5-Minute Action, Pre-Treat Before Wash, Color Safe Formula
Units sold100K
Lysol
2 ASINs in Top 10
17.2%
Units
100K
Revenue
$1.2M
Avg. price
$12.97
B01N6BP63M
$12.97·★4.8·112.9K revsLysol Laundry Sanitizer Additive, Bacteria-Causing Laundry Odor Eliminator, Detergent Additive, Crisp Linen, 90oz
Units sold60KB081KLKVV5
$12.97·★4.8·112.9K revsLysol Tough Odor Eliminator Laundry Sanitizer Additive, Sanitizing Liquid for Gym Clothes and Activewear, 0% Bleach, Eliminates Odor Causing Bacteria, 90oz
Units sold40K
Trending Bleach For Laundry Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B086LX7K1R leads positive momentum with ▲ 500.0% MoM growth on 6K units, with B06XDNB19H close behind at ▲ 250.0% MoM on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B086LX7K1R
Clorox No Splash Bleach, Morning Bloom, 77 Fluid Ounces (Package May Vary)
Price
$5.92
Rating
4.8
Reviews
1.9K
Latest month sales
B06XDNB19H
Arm & Hammer Clean Scentsations Laundry Scent Booster, Tropical, 24 Oz | In-Wash Laundry Fragrance, Tropical Paradise Scent, Lasting Freshness for Clothes and Towels, Laundry Additive
Price
$5.99
Rating
4.7
Reviews
8.1K
Latest month sales
B086LWNVQW
Clorox No Splash Bleach, 117 Fluid Ounces (Package May Vary)
Unlock to view ASIN details and product titles
Price
$7.76
Rating
4.8
Reviews
1.9K
Latest month sales
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