Blackout Shades Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Blackout Shades sales on Amazon US totaled 138,000 units in July 2026 (▼ 4.7% vs. the prior month), generating an estimated $2,561,595 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.1% of unit volume and 47.0% of revenue, while a typical listing is priced at $21.61. The keyword itself pulled 52,238 Amazon queries over the same period (▼ 16.2% MoM).
Zooming out to the 12-month window ending July 2026, the blackout shades Top 50 moved 1,061,100 units and $20,257,183 in cumulative sales — an average of 88,425 units and $1,688,099 per month. Monthly throughput topped out at 144,800 units in June 2026 and dipped to 58,900 in May 2026, leaving the latest reading 48.2% higher than August 2025.
Blackout Shades Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
138K
▼ 4.7% MoM
Monthly Revenue 2026/07
$2.6M
▼ 3.7% MoM
Top 10 Market Share 2026/07
55.1%
Blackout Shades Market Share & Sales Concentration on Amazon US — July 2026
The most-sold blackout shades listing on Amazon US in July 2026 is ASIN B01CS31R94 (Brand: NICETOWN), which sold 20,000 units at $9.98 apiece — equal to 14.5% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 76,000 units and $1,203,100 in July 2026 — 55.1% of unit volume and 47.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Blackout Shades' on Amazon
July 2026
Is 55.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01CS31R94
NICETOWN Black Blackout Curtains for Bedroom 42" Wide x 63" Long 2 Panels | Solid Grommet Thermal Insulated Drapes, Noise Reducing, Light Blocking, Room Darkening Decor for Kitchen Window Treatments
20K
▼ 33.3%vs. prior month
$199.8K
latest month
12-month trend
B0881QG5WK
ChrisDowa Blackout Curtains for Bedroom and Living Room 63 Inches Long | 2 Panels Set, Thermal Insulated, Light Blocking, Room Darkening, Grommet, Window Drapes, Dark Grey, 42 x 63 Inch
10K
▲ 25.0%vs. prior month
$119.9K
latest month
12-month trend
B08SBYPF14
MIULEE 100% Blackout Linen Curtains for Bedroom 52x84 Inches Natural Beige | Room Darkening, Light Blocking, Thermal Insulated, Grommet Top, Linen Textured, Window Curtains for Living Room, 2 Panels
10K
▲ 0.0%vs. prior month
$253.6K
latest month
12-month trend
B0BR3STN87
Linen Total Blackout Curtains for Bedroom Living Room 84 Inch, Cream | 100% Blackout Shield Linen Textured Back Tab/Rod Pocket Drapes, Thermal Insulated Blackout Curtains 2 Panels Set, 50"W x 84"L
7K
▲ 0.0%vs. prior month
$245K
latest month
12-month trend
B0CYLS2C62
Guken Cream Linen Blackout Curtains 84 Inch Length 2 Panels Set for Living Room Bedroom Back Tab Thermal Insulated 100% Black Out Drapes Room Darkening Window Curtain Ivory Natural Beige
5K
▲ 0.0%vs. prior month
$92K
latest month
12-month trend
B0DRFBTSNX
Adhesive Blackout Curtains- Self Stick Shades Window Blinds Curtains No Rod Needed Easy to Hang Curtains, Use for Bedroom, Living Room, Dining Room, Kitchen, Home Office, 35"W X 59"L, Black, 1 Panel
5K
▲ 66.7%vs. prior month
$44.6K
latest month
12-month trend
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Best Blackout Shades Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
NICETOWN is the best-performing blackout shades brand in July 2026, moving 24,000 units across 2 ASINs for 31.6% of Top 10 volume. MIULEE follows with 15,000 units (19.7%), ahead of ChrisDowa on 10,000 units (13.2%).
With 8 brands splitting the Top 10 and 64.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.98 to $19.77, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
NICETOWN
2 ASINs in Top 10
31.6%
Units
24K
Revenue
$247.2K
Avg. price
$10.98
B01CS31R94
$9.98·★4.6·132.6K revsNICETOWN Black Blackout Curtains for Bedroom 42" Wide x 63" Long 2 Panels | Solid Grommet Thermal Insulated Drapes, Noise Reducing, Light Blocking, Room Darkening Decor for Kitchen Window Treatments
Units sold20KB01GCLYV5K
$11.99·★4.6·47.5K revsNICETOWN Black Out Curtain Blinds for Bedroom 2 Panels 42" Wide by 63" Long | Rod Pocket Thermal Insulated shades, Noise Reducing, Light Blocking, Room Darkening Decor for Kitchen Window Treatments
Units sold4K
MIULEE
2 ASINs in Top 10
19.7%
Units
15K
Revenue
$324.6K
Avg. price
$19.77
B08SBYPF14
$24.95·★4.6·9.7K revsMIULEE 100% Blackout Linen Curtains for Bedroom 52x84 Inches Natural Beige | Room Darkening, Light Blocking, Thermal Insulated, Grommet Top, Linen Textured, Window Curtains for Living Room, 2 Panels
Units sold10KB0F3332VRX
$14.58·★4.5·6.4K revsMIULEE Blackout Curtains for Bedroom 2 Panels 40 x 84 Inch Long Black | Thermal Insulated, Halloween Living Room Darkening Grommet Drapes, Noise Reducing, Light Blocking Window Treatments
Units sold5K
ChrisDowa
1 ASIN in Top 10
13.2%
Units
10K
Revenue
$119.9K
Avg. price
$11.69
B0881QG5WK
$11.69·★4.6·31K revsChrisDowa Blackout Curtains for Bedroom and Living Room 63 Inches Long | 2 Panels Set, Thermal Insulated, Light Blocking, Room Darkening, Grommet, Window Drapes, Dark Grey, 42 x 63 Inch
Units sold10K
Trending Blackout Shades Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0DRFBTSNX booked 5K units at $8.93, with ▲ 66.7% MoM change. On the growth side, B0CHVWXWJY leads positive momentum with ▲ 150.0% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DRFBTSNX
Adhesive Blackout Curtains- Self Stick Shades Window Blinds Curtains No Rod Needed Easy to Hang Curtains, Use for Bedroom, Living Room, Dining Room, Kitchen, Home Office, 35"W X 59"L, Black, 1 Panel
Price
$8.93
Rating
4.3
Reviews
1.3K
Latest month sales
B0BY26JWX7
Sumobaby 50"x60" Portable Blackout Curtains Blinds for Windows No Drill | 100% Blackout Window Shades with Hook & Loop Tapes Curtains Easy to Cut Fit for Bedroom,Baby Room and TV Room (Black)
Price
$19.99
Rating
4.3
Reviews
1.9K
Latest month sales
B0CHVWXWJY
RYB HOME Blackout Shades for Classroom Window & Door Cover, W8 x L36, Black | Emergency Lockdown Shade for School Door Window, Room Darkening Design, Block Views, Office Door Curtain, 1 Panel
Unlock to view ASIN details and product titles
Price
$15.95
Rating
4.5
Reviews
17.3K
Latest month sales
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