Black Soap Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Black Soap sales on Amazon US totaled 113,450 units in July 2026 (▼ 9.1% vs. the prior month), generating an estimated $1,608,111 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 80.2% of unit volume and 74.4% of revenue, while a typical listing is priced at $17.59. The keyword itself pulled 34,308 Amazon queries over the same period (▲ 14.0% MoM).
Zooming out to the 12-month window ending July 2026, the black soap Top 50 moved 1,231,900 units and $17,971,537 in cumulative sales — an average of 102,658 units and $1,497,628 per month. Monthly throughput topped out at 124,850 units in June 2026 and dipped to 66,650 in May 2026, leaving the latest reading 3.6% higher than August 2025.
Black Soap Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
113.5K
▼ 9.1% MoM
Monthly Revenue 2026/07
$1.6M
▼ 15.2% MoM
Top 10 Market Share 2026/07
80.2%
Black Soap Market Share & Sales Concentration on Amazon US — July 2026
The most-sold black soap listing on Amazon US in July 2026 is ASIN B09MFMCTRK (Brand: VALITIC), which sold 50,000 units at $15.49 apiece — equal to 44.1% of every unit tracked in this report and 5.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 91,000 units and $1,196,510 in July 2026 — 80.2% of unit volume and 74.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Black Soap' on Amazon
July 2026
Is 80.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B09MFMCTRK
VALITIC Kojic Acid Dark Spot Remover Soap Bars, Turmeric Bar Soaps 2 Pack | Original Face and Body Wash Bath Soap for Women and Men with Vitamin C, Retinol, Collagen, Hyaluronic Acid, Shea, Olive Oil
50K
▲ 0.0%vs. prior month
$698.5K
latest month
12-month trend
B0FMF7SFPG
5 Pcs 80g Turmeric Kojic Acid Soap Bars with 2 Foaming Mesh Nets | Infused with Retinol, Collagen, Vitamin E & Shea Butter, SLS-Free, Gentle for Face, Body & Underarms, Fits Oily & Dry Skin
10K
▲ 0.0%vs. prior month
$78.5K
latest month
12-month trend
B005C2N8IC
SheaMoisture Bar Soap for Troubled Skin African Black Soap Cleanser with Shea Butter 8 oz
7K
▼ 12.5%vs. prior month
$42.1K
latest month
12-month trend
B0CGY43225
Dove Men Body & Face Wash Exfoliating Deep Clean, with 30 oz | For rough skin, Helps exfoliate and hydrate, With Micro moisture technology, For daily showers, Citrus + Cedarwood scent
6K
▼ 25.0%vs. prior month
$65.8K
latest month
12-month trend
B0DB6BQ798
SheaMoisture African Black Soap Body Wash Calm and clearing body wash 18 Oz | For 24H Visible Moisture for Healthy, Glowing
5K
▲ 0.0%vs. prior month
$59.8K
latest month
12-month trend
B0BWPHZQVD
Megababe Space Bar, Detox Charcoal Underarm Bar, Odor Control, 4.5 oz
4K
▼ 20.0%vs. prior month
$31.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Black Soap Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
VALITIC is the best-performing black soap brand in July 2026, moving 50,000 units across 1 ASIN for 54.9% of Top 10 volume. Shea Moisture follows with 14,000 units (15.4%), ahead of OAKDOLCHE on 10,000 units (11.0%).
With 8 brands splitting the Top 10 and 81.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.99 to $15.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
VALITIC
1 ASIN in Top 10
54.9%
Units
50K
Revenue
$698.5K
Avg. price
$15.49
B09MFMCTRK
$15.49·★4.2·48.1K revsVALITIC Kojic Acid Dark Spot Remover Soap Bars, Turmeric Bar Soaps 2 Pack | Original Face and Body Wash Bath Soap for Women and Men with Vitamin C, Retinol, Collagen, Hyaluronic Acid, Shea, Olive Oil
Units sold50K
Shea Moisture
3 ASINs in Top 10
15.4%
Units
14K
Revenue
$123.9K
Avg. price
$7.99
B005C2N8IC
$5.98·★4.6·12.8K revsSheaMoisture Bar Soap for Troubled Skin African Black Soap Cleanser with Shea Butter 8 oz
Units sold7KB0DB6BQ798
$11.00·★4.5·4.6K revsSheaMoisture African Black Soap Body Wash Calm and clearing body wash 18 Oz | For 24H Visible Moisture for Healthy, Glowing
Units sold5KB00DAGQV4K
$6.99·★4.5·5.3K revsSheamoisture Facial Wash and Scrub for Blemish Prone Skin African Black Soap to Clarify Skin 4 oz | For Blemish Prone Skin. To clarify skin.
Units sold2K
OAKDOLCHE
1 ASIN in Top 10
11.0%
Units
10K
Revenue
$78.5K
Avg. price
$8.99
B0FMF7SFPG
$8.99·★4.5·1.7K revs5 Pcs 80g Turmeric Kojic Acid Soap Bars with 2 Foaming Mesh Nets | Infused with Retinol, Collagen, Vitamin E & Shea Butter, SLS-Free, Gentle for Face, Body & Underarms, Fits Oily & Dry Skin
Units sold10K
Trending Black Soap Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00DAGQV4K booked 2K units at $6.99, with ▲ 0.0% MoM change. On the growth side, B001UK6BRK leads positive momentum with ▲ 300.0% MoM growth on 200 units, with B0FNQDMY64 close behind at ▲ 66.7% MoM on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00DAGQV4K
Sheamoisture Facial Wash and Scrub for Blemish Prone Skin African Black Soap to Clarify Skin 4 oz | For Blemish Prone Skin. To clarify skin.
Price
$6.99
Rating
4.5
Reviews
5.3K
Latest month sales
B001UK6BRK
Madina African Black Soap Cocoa Butter with Vitamin E, 3.5 Oz (Pack of 2)
Price
$8.13
Rating
4.6
Reviews
1.3K
Latest month sales
B0FNQDMY64
KYDA 3Pcs Gray Hair Reverse Bar Soap, Black Shampoo Bar for Hair and Beard Darkening, Deep Clean and Nourish the Scalp, Black Soap for Gray Hair, Natural Darkening Shampoo Soap
Unlock to view ASIN details and product titles
Price
$13.88
Rating
3.2
Reviews
158
Latest month sales
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