Bitter Melon Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bitter Melon sales on Amazon US totaled 143,050 units in July 2026 (▲ 4.5% vs. the prior month), generating an estimated $4,728,557 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 91.6% of unit volume and 94.3% of revenue, while a typical listing is priced at $19.96. The keyword itself pulled 13,768 Amazon queries over the same period (▼ 7.7% MoM).
Zooming out to the 12-month window ending July 2026, the bitter melon Top 50 moved 1,156,800 units and $34,167,490 in cumulative sales — an average of 96,400 units and $2,847,291 per month. Monthly throughput topped out at 143,050 units in July 2026 and dipped to 60,650 in May 2026, leaving the latest reading 123.2% higher than August 2025.
Bitter Melon Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
143.1K
▲ 4.5% MoM
Monthly Revenue 2026/07
$4.7M
▲ 8.1% MoM
Top 10 Market Share 2026/07
91.6%
Bitter Melon Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bitter melon listing on Amazon US in July 2026 is ASIN B0CYV4FCJS (Brand: Serene Herbs), which sold 90,000 units at $34.19 apiece — equal to 62.9% of every unit tracked in this report and 4.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 131,000 units and $4,458,640 in July 2026 — 91.6% of unit volume and 94.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bitter Melon' on Amazon
July 2026
Is 91.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CYV4FCJS
Serene Herbs Soursop Bitters Liquid with Soursop Leaves for Gut Cleanse, Detox & Immune Boost with Black Seed, Moringa, Irish Moss, Ashwaganda, Turmeric, 16 fl oz (16 Fl, Soursop)
90K
▲ 12.5%vs. prior month
$3.4M
latest month
12-month trend
B0D75VX5ML
Clean Nutra Berberine with Ceylon Cinnamon Supplement Liquid Drops + Bitter Melon Extract, Glucomannan, Gymnema, Chromium, Turmeric, Organic Panax Ginseng, Moringa
20K
▲ 0.0%vs. prior month
$543.4K
latest month
12-month trend
B0BHFCW4C5
Clean Nutraceuticals Ceylon Cinnamon Capsules + Berberine Turmeric Apple Cider Vinegar Ginseng Bitter Melon (Karela) Gymnema Milk Thistle Fenugreek Supplement Pills Powder for Men & Women
5K
▼ 16.7%vs. prior month
$130.2K
latest month
12-month trend
B0D152P5MB
Berberine with Ceylon Cinnamon, Bitter Melon, Hawthorn & Turmeric, 60 Caps | 15in1 Supplement with ACV, Citrus Bergamot - Heart, Metabolism & Energy Support - for Men & Women - Vegan, 60Day Supply
4K
▲ 33.3%vs. prior month
$93.4K
latest month
12-month trend
B0FXNQY3H3
Sangluco Berberine Ceylon Cinnamon Chromium Turmeric Apple Cider Vinegar Bitter Melon Supplement | Supports Healthy Levels Already Within Normal Range | 60 Capsules
3K
▲ 0.0%vs. prior month
$86.6K
latest month
12-month trend
B0BQTWHL1K
Blood Sugar Complex Supplement - Supports Healthy Blood Sugar Levels Already Within Normal Range All Natural with Cinnamon, Bitter Melon, Chromium, Mulberry, Alpha Lipoic Acid, Non-GMO, 60 Capsules
3K
▲ 50.0%vs. prior month
$77.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bitter Melon Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Serene Herbs is the best-performing bitter melon brand in July 2026, moving 90,000 units across 1 ASIN for 68.7% of Top 10 volume. Clean Nutraceuticals follows with 26,000 units (19.8%), ahead of NUTRAHARMONY on 4,000 units (3.1%).
With 8 brands splitting the Top 10 and 91.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $23.89 to $34.19, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Serene Herbs
1 ASIN in Top 10
68.7%
Units
90K
Revenue
$3.4M
Avg. price
$34.19
B0CYV4FCJS
$34.19·★4.4·14.2K revsSerene Herbs Soursop Bitters Liquid with Soursop Leaves for Gut Cleanse, Detox & Immune Boost with Black Seed, Moringa, Irish Moss, Ashwaganda, Turmeric, 16 fl oz (16 Fl, Soursop)
Units sold90K
Clean Nutraceuticals
3 ASINs in Top 10
19.8%
Units
26K
Revenue
$701.8K
Avg. price
$25.96
B0D75VX5ML
$25.96·★4.4·5.6K revsClean Nutra Berberine with Ceylon Cinnamon Supplement Liquid Drops + Bitter Melon Extract, Glucomannan, Gymnema, Chromium, Turmeric, Organic Panax Ginseng, Moringa
Units sold20KB0BHFCW4C5
$27.95·★4.4·7.3K revsClean Nutraceuticals Ceylon Cinnamon Capsules + Berberine Turmeric Apple Cider Vinegar Ginseng Bitter Melon (Karela) Gymnema Milk Thistle Fenugreek Supplement Pills Powder for Men & Women
Units sold5KB0FBL155G1
$23.96·★4.6·1.2K revsClean Nutra Soursop Supplement Moringa Sea Moss Black Seed Oil Berberine Turmeric Resveratrol Quercetin Greens Bitters Boswellia Bitter Melon Burdock Root Antioxidant Support 90 Capsules
Units sold1K
NUTRAHARMONY
1 ASIN in Top 10
3.1%
Units
4K
Revenue
$93.4K
Avg. price
$23.89
B0D152P5MB
$23.89·★4.6·1.3K revsBerberine with Ceylon Cinnamon, Bitter Melon, Hawthorn & Turmeric, 60 Caps | 15in1 Supplement with ACV, Citrus Bergamot - Heart, Metabolism & Energy Support - for Men & Women - Vegan, 60Day Supply
Units sold4K
Trending Bitter Melon Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B07KCR26TM leads positive momentum with ▲ 100.0% MoM growth on 200 units, with B0FVMP8LCF close behind at ▲ 75.0% MoM on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07KCR26TM
100% Natural Dehydrated Sliced Bitter Melon Herbal Tea 3.5 oz
Price
$8.40
Rating
4.4
Reviews
433
Latest month sales
B0FVMP8LCF
300 Softgels Blood Sugar Complex Supplement | 20+ Active Herbs-Berberine, Cinnamon, Bitter Melon, Mulberry Leaf, Fenugreek, Vitamins for Energy Level, Vitality Support | Clean Formula
Price
$16.99
Rating
4.4
Reviews
217
Latest month sales
B0BQTWHL1K
Blood Sugar Complex Supplement - Supports Healthy Blood Sugar Levels Already Within Normal Range All Natural with Cinnamon, Bitter Melon, Chromium, Mulberry, Alpha Lipoic Acid, Non-GMO, 60 Capsules
Unlock to view ASIN details and product titles
Price
$21.46
Rating
4.4
Reviews
1.8K
Latest month sales
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