Birthday Sash For Women Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Birthday Sash For Women sales on Amazon US totaled 53,600 units in July 2026 (▲ 4.9% vs. the prior month), generating an estimated $514,564 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.7% of unit volume and 59.7% of revenue, while a typical listing is priced at $9.42. The keyword itself pulled 26,617 Amazon queries over the same period (▼ 8.2% MoM).
Zooming out to the 12-month window ending July 2026, the birthday sash for women Top 50 moved 535,200 units and $4,878,175 in cumulative sales — an average of 44,600 units and $406,515 per month. Monthly throughput topped out at 53,600 units in July 2026 and dipped to 24,900 in May 2026, leaving the latest reading 19.0% higher than August 2025.
Birthday Sash For Women Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
53.6K
▲ 4.9% MoM
Monthly Revenue 2026/07
$514.6K
▲ 8.5% MoM
Top 10 Market Share 2026/07
59.7%
Birthday Sash For Women Market Share & Sales Concentration on Amazon US — July 2026
The most-sold birthday sash for women listing on Amazon US in July 2026 is ASIN B0FJXZ2W5L (Brand: TONY & SANDY), which sold 6,000 units at $16.95 apiece — equal to 11.2% of every unit tracked in this report.
The Top 10 ASINs account for 32,000 units and $307,280 in July 2026 — 59.7% of unit volume and 59.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Birthday Sash For Women' on Amazon
July 2026
Is 59.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0FJXZ2W5L
TONY & SANDY Friend Gifts for Women, Unique Birthday Gifts for Women, Sister Gift from Sister, Wave Bracelet, Christmas Stocking Stuffers for Woman Female, Bestie Friendship Bracelets
6K
▲ 0.0%vs. prior month
$101.7K
latest month
12-month trend
B0CHRFTJ82
ROBBEAR Happy Birthday Pop Up Card with Birthday Age Design, DIY Card Highlight Birthday Milestone, 3D Birthday Gift Box with Detachable and Free Combination Numbers, A Unique Card for Daughter, Son, Mom, Dad, Friend
6K
▼ 40.0%vs. prior month
$32.3K
latest month
12-month trend
B0CTZ7S1M3
Fulmoon Older Wiser Hotter Banner Birthday sign, Champaign Gold | Funny Birthday Decorations for Women men 30th 40th 50th 60th 70th 80th Birthday Party Backdrop Gift
5K
▲ 25.0%vs. prior month
$50K
latest month
12-month trend
B08FBW5WF1
AOPRIE Birthday Girl Headband Happy Birthday Tiara for Women Girls Princess Crown Rhinestone Accessories, Gold
3K
▲ 50.0%vs. prior month
$18K
latest month
12-month trend
B0CQR58JPZ
Birthday Tiara Crown with Sash for Women, Birthday Queen for Party | Metal Crown, Birthday Decorations, Birthday Accessories
2K
▲ 100.0%vs. prior month
$20K
latest month
12-month trend
B09F998WFG
CIEHER 40th Birthday Crown + Sash + Pearl Pin Set for Women, Tiara, Gifts for Friends, Party Decorations & Favors
2K
▲ 0.0%vs. prior month
$17.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Birthday Sash For Women Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
TONY & SANDY is the best-performing birthday sash for women brand in July 2026, moving 6,000 units across 1 ASIN for 18.8% of Top 10 volume. ROBBEAR follows with 6,000 units (18.8%), ahead of Fulmoon on 5,000 units (15.6%).
Volume is spread across 8 brands, with the top three holding 53.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.79 to $16.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
TONY & SANDY
1 ASIN in Top 10
18.8%
Units
6K
Revenue
$101.7K
Avg. price
$16.95
B0FJXZ2W5L
$16.95·★4.6·460 revsTONY & SANDY Friend Gifts for Women, Unique Birthday Gifts for Women, Sister Gift from Sister, Wave Bracelet, Christmas Stocking Stuffers for Woman Female, Bestie Friendship Bracelets
Units sold6K
ROBBEAR
1 ASIN in Top 10
18.8%
Units
6K
Revenue
$32.3K
Avg. price
$5.79
B0CHRFTJ82
$5.79·★4.7·5.2K revsROBBEAR Happy Birthday Pop Up Card with Birthday Age Design, DIY Card Highlight Birthday Milestone, 3D Birthday Gift Box with Detachable and Free Combination Numbers, A Unique Card for Daughter, Son, Mom, Dad, Friend
Units sold6K
Fulmoon
1 ASIN in Top 10
15.6%
Units
5K
Revenue
$50K
Avg. price
$9.99
B0CTZ7S1M3
$9.99·★4.7·2.1K revsFulmoon Older Wiser Hotter Banner Birthday sign, Champaign Gold | Funny Birthday Decorations for Women men 30th 40th 50th 60th 70th 80th Birthday Party Backdrop Gift
Units sold5K
Trending Birthday Sash For Women Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GD58MLJ7 booked 2K units at $12.99, with ▲ 150.0% MoM change. On the growth side, B0FZ9QNLY8 leads positive momentum with ▲ 400.0% MoM growth on 500 units, with B0GTLK3GJ9 close behind at ▲ 300.0% MoM on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GD58MLJ7
Atoden Birthday Girl Sash Glitter Headband Tiara Crown Sunglasses Pink Happy Birthday Decorations Party Favors Accessories for Adult Women Princess Outfits Gifts
Price
$12.99
Rating
4.6
Reviews
37
Latest month sales
B0FZ9QNLY8
90th Birthday Decorations for Women Rose Gold Tiara Sash Candle | 90th Birthday Sash and Tiara, Numbers 90 Candles Rose Gold, Gifts for 90th Year Old Women
Price
$9.99
Rating
4.8
Reviews
41
Latest month sales
B0GTLK3GJ9
Birthday Sash and Crown Set for Women – Pink Glitter Birthday Girl Sash with Rhinestone Tiara Headband for Party Celebration Gift
Unlock to view ASIN details and product titles
Price
$5.98
Rating
4.5
Reviews
21
Latest month sales
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