Birthday Sash Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Birthday Sash sales on Amazon US totaled 41,800 units in July 2026 (▲ 21.5% vs. the prior month), generating an estimated $369,611 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.0% of unit volume and 48.2% of revenue, while a typical listing is priced at $9.58. The keyword itself pulled 42,999 Amazon queries over the same period (▼ 15.9% MoM).
Zooming out to the 12-month window ending July 2026, the birthday sash Top 50 moved 393,300 units and $3,551,116 in cumulative sales — an average of 32,775 units and $295,926 per month. Monthly throughput topped out at 41,800 units in July 2026 and dipped to 19,900 in May 2026, leaving the latest reading 18.1% higher than August 2025.
Birthday Sash Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
41.8K
▲ 21.5% MoM
Monthly Revenue 2026/07
$369.6K
▲ 23.7% MoM
Top 10 Market Share 2026/07
55.0%
Birthday Sash Market Share & Sales Concentration on Amazon US — July 2026
The most-sold birthday sash listing on Amazon US in July 2026 is ASIN B0DSW65C4X (Brand: CIEHER), which sold 6,000 units at $5.99 apiece — equal to 14.4% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 23,000 units and $178,270 in July 2026 — 55.0% of unit volume and 48.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Birthday Sash' on Amazon
July 2026
Is 55.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DSW65C4X
CIEHER Birthday Girl Headband Birthday Crown for Women Girls
6K
▲ 20.0%vs. prior month
$35.9K
latest month
12-month trend
B08FBW5WF1
AOPRIE Birthday Girl Headband Happy Birthday Tiara for Women Girls Princess Crown Rhinestone Accessories, Gold
3K
▲ 50.0%vs. prior month
$18K
latest month
12-month trend
B0CQR58JPZ
Birthday Tiara Crown with Sash for Women, Birthday Queen for Party | Metal Crown, Birthday Decorations, Birthday Accessories
2K
▲ 100.0%vs. prior month
$20K
latest month
12-month trend
B09F998WFG
CIEHER 40th Birthday Crown + Sash + Pearl Pin Set for Women, Tiara, Gifts for Friends, Party Decorations & Favors
2K
▲ 0.0%vs. prior month
$17.7K
latest month
12-month trend
B09F99H5LG
CIEHER 50th Birthday Crown & Sash Pearl Pin, 50th Birthday Decorations | 50 & Fabulous Sash 50th Birthday Crown for 50th Birthday Gifts for Women Friends
2K
▲ 0.0%vs. prior month
$17.7K
latest month
12-month trend
B0BKPG6Q3Y
PQRUU Glitter Birthday Sash, Tiara and Rhinestone Headband Set - Pink Birthday Accessories for Her
2K
▲ 0.0%vs. prior month
$12.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Birthday Sash Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CIEHER is the best-performing birthday sash brand in July 2026, moving 10,000 units across 3 ASINs for 43.5% of Top 10 volume. Papoopy follows with 4,000 units (17.4%), ahead of AOPRIE on 3,000 units (13.0%).
With 7 brands splitting the Top 10 and 73.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.99 to $7.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CIEHER
3 ASINs in Top 10
43.5%
Units
10K
Revenue
$71.4K
Avg. price
$7.51
B0DSW65C4X
$5.99·★4.6·510 revsCIEHER Birthday Girl Headband Birthday Crown for Women Girls
Units sold6KB09F998WFG
$8.54·★4.8·6.5K revsCIEHER 40th Birthday Crown + Sash + Pearl Pin Set for Women, Tiara, Gifts for Friends, Party Decorations & Favors
Units sold2KB09F99H5LG
$7.99·★4.8·6.5K revsCIEHER 50th Birthday Crown & Sash Pearl Pin, 50th Birthday Decorations | 50 & Fabulous Sash 50th Birthday Crown for 50th Birthday Gifts for Women Friends
Units sold2K
Papoopy
2 ASINs in Top 10
17.4%
Units
4K
Revenue
$31.3K
Avg. price
$7.99
B0CQR58JPZ
$9.99·★4.6·2.6K revsBirthday Tiara Crown with Sash for Women, Birthday Queen for Party | Metal Crown, Birthday Decorations, Birthday Accessories
Units sold2KB0FVFQTBHP
$5.99·★4.7·267 revsBirthday Headband with Sash for Women, Birthday Tiara for Party
Units sold2K
AOPRIE
1 ASIN in Top 10
13.0%
Units
3K
Revenue
$18K
Avg. price
$5.99
B08FBW5WF1
$5.99·★4.6·3.6K revsAOPRIE Birthday Girl Headband Happy Birthday Tiara for Women Girls Princess Crown Rhinestone Accessories, Gold
Units sold3K
Trending Birthday Sash Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0GD58MLJ7 booked 2K units at $12.99, with ▲ 150.0% MoM change. On the growth side, B0GTLK3GJ9 leads positive momentum with ▲ 300.0% MoM growth on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GD58MLJ7
Atoden Birthday Girl Sash Glitter Headband Tiara Crown Sunglasses Pink Happy Birthday Decorations Party Favors Accessories for Adult Women Princess Outfits Gifts
Price
$12.99
Rating
4.7
Reviews
35
Latest month sales
B08QTZBMWB
CAVETEE Rose Gold Rhinestone Tiara with Glitter Birthday Queen Sash, Birthday Party Decorations for Women & Girls
Price
$9.49
Rating
4.7
Reviews
4K
Latest month sales
B0GTLK3GJ9
Birthday Sash and Crown Set for Women – Pink Glitter Birthday Girl Sash with Rhinestone Tiara Headband for Party Celebration Gift
Unlock to view ASIN details and product titles
Price
$5.98
Rating
4.5
Reviews
20
Latest month sales
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