Birthday Gift Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Birthday Gift sales on Amazon US totaled 564,000 units in July 2026 (▼ 2.9% vs. the prior month), generating an estimated $9,482,180 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.4% of unit volume and 44.9% of revenue, while a typical listing is priced at $17.86. The keyword itself pulled 21,809 Amazon queries over the same period (▼ 11.1% MoM).
Zooming out to the 12-month window ending July 2026, the birthday gift Top 50 moved 6,795,750 units and $125,080,685 in cumulative sales — an average of 566,313 units and $10,423,390 per month. Monthly throughput topped out at 1,414,700 units in December 2025 and dipped to 327,000 in May 2026, leaving the latest reading 49.1% higher than August 2025.
Birthday Gift Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
564K
▼ 2.9% MoM
Monthly Revenue 2026/07
$9.5M
▼ 11.2% MoM
Top 10 Market Share 2026/07
51.4%
Birthday Gift Market Share & Sales Concentration on Amazon US — July 2026
The most-sold birthday gift listing on Amazon US in July 2026 is ASIN B0CTJGJL2T (Brand: GODONLIF), which sold 50,000 units at $19.99 apiece — equal to 8.9% of every unit tracked in this report.
The Top 10 ASINs account for 290,000 units and $4,256,500 in July 2026 — 51.4% of unit volume and 44.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Birthday Gift' on Amazon
July 2026
Is 51.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CTJGJL2T
GODONLIF Candle Warmer Lamp with Timer, Birthday Gifts for Women Home Decor | 24h Cycle Timer Dimmable Wax Melt Warmer with 2 Bulbs, Fall Decor for Home Living Room Halloween Decorations Gifts for Mom
50K
▲ 25.0%vs. prior month
$799.5K
latest month
12-month trend
B0DZFGTCLR
Candle Warmer Lamp with Timer Home Decor Birthday Gifts for Women | Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer,Room Decor House Warming Gifts New
50K
▲ 66.7%vs. prior month
$641.5K
latest month
12-month trend
B07QK9C9KT
JISULIFE 3 IN 1 Portable Fan with Power Bank & Flashlight Featured | 19H Max Cooling, USB Rechargeable, Pocket-Sized Handheld Fan for Travel, Cruise, Concerts, Makeup, Summer Gifts for Women
50K
▼ 16.7%vs. prior month
$634.5K
latest month
12-month trend
B0DG2VRFV7
30 Pack Squishy Toys, Kawaii Squishies Party Favors for Kids 4-8 8-12 Treasure Box Toys for Classroom Birthday Xmas Gifts Goodie Bag Mini Animals Mochi Squishy Stress Relief Sensory Toys Random
30K
▲ 0.0%vs. prior month
$261.9K
latest month
12-month trend
B014E2D6BY
grace & stella Award Winning Eye Patches for Puffy Eyes | Birthday Gifts for Women - Under Eye Mask for Dark Circles & Undereye Bags - Gifts for Mom - Vegan Self Care (24 Pairs, Gold)
30K
▼ 25.0%vs. prior month
$663.3K
latest month
12-month trend
B08SGH7NKX
SEREED Baby Balance Bike for 1 Year Old Boy Girl, First Birthday Gift Toy | 12-24 Months Toddler Bike, First Learning Ride on Toys, 4 Silent Wheels Indoor Outdoor Baby Walker, Green
20K
▼ 33.3%vs. prior month
$619.6K
latest month
12-month trend
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Best Birthday Gift Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
GODONLIF is the best-performing birthday gift brand in July 2026, moving 50,000 units across 1 ASIN for 17.2% of Top 10 volume. Innqoo follows with 50,000 units (17.2%), ahead of JISULIFE on 50,000 units (17.2%).
Volume is spread across 10 brands, with the top three holding 51.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $12.33 to $19.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
GODONLIF
1 ASIN in Top 10
17.2%
Units
50K
Revenue
$799.5K
Avg. price
$19.99
B0CTJGJL2T
$19.99·★4.6·10.2K revsGODONLIF Candle Warmer Lamp with Timer, Birthday Gifts for Women Home Decor | 24h Cycle Timer Dimmable Wax Melt Warmer with 2 Bulbs, Fall Decor for Home Living Room Halloween Decorations Gifts for Mom
Units sold50K
Innqoo
1 ASIN in Top 10
17.2%
Units
50K
Revenue
$641.5K
Avg. price
$19.99
B0DZFGTCLR
$19.99·★4.5·5K revsCandle Warmer Lamp with Timer Home Decor Birthday Gifts for Women | Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer,Room Decor House Warming Gifts New
Units sold50K
JISULIFE
1 ASIN in Top 10
17.2%
Units
50K
Revenue
$634.5K
Avg. price
$12.33
B07QK9C9KT
$12.33·★4.6·78.5K revsJISULIFE 3 IN 1 Portable Fan with Power Bank & Flashlight Featured | 19H Max Cooling, USB Rechargeable, Pocket-Sized Handheld Fan for Travel, Cruise, Concerts, Makeup, Summer Gifts for Women
Units sold50K
Trending Birthday Gift Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0BPLB81LX booked 10K units at $13.49, with ▲ 0.0% MoM change. On the growth side, B0DF2V6NHW leads positive momentum with ▲ 75.0% MoM growth on 7K units, with B0DZFGTCLR close behind at ▲ 66.7% MoM on 50K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BPLB81LX
Bedsure GentleSoft White Throw Blanket for Couch - Birthday Gifts for Women Mom Her Girls, Cozy Fleece Blanket for Sofa Bed, Living Room Home Bedroom Decor Dorm Essentials, Off White, 50x60 Inches
Price
$13.49
Rating
4.6
Reviews
26.2K
Latest month sales
B0DF2V6NHW
LIMIROLER Princess Dress Up Clothes for Little Girl Role Play Costume Gift Set Princess Dress Up Toys for Toddler Girls
Price
$28.89
Rating
4.1
Reviews
1.7K
Latest month sales
B0DZFGTCLR
Candle Warmer Lamp with Timer Home Decor Birthday Gifts for Women | Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer,Room Decor House Warming Gifts New
Unlock to view ASIN details and product titles
Price
$19.99
Rating
4.5
Reviews
5K
Latest month sales
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