Birthday Gift Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Birthday Gift sales on Amazon US totaled 610,000 units in July 2026 (▲ 1.3% vs. the prior month), generating an estimated $9,711,520 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.4% of unit volume and 53.2% of revenue, while a typical listing is priced at $16.58. The keyword itself pulled 21,903 Amazon queries over the same period (▼ 11.1% MoM).
Zooming out to the 12-month window ending July 2026, the birthday gift Top 50 moved 7,528,700 units and $130,327,586 in cumulative sales — an average of 627,392 units and $10,860,632 per month. Monthly throughput topped out at 1,436,700 units in December 2025 and dipped to 399,000 in May 2026, leaving the latest reading 32.8% higher than August 2025.
Birthday Gift Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
610K
▲ 1.3% MoM
Monthly Revenue 2026/07
$9.7M
▼ 4.1% MoM
Top 10 Market Share 2026/07
57.4%
Birthday Gift Market Share & Sales Concentration on Amazon US — July 2026
The most-sold birthday gift listing on Amazon US in July 2026 is ASIN B0B2RM68G2 (Brand: BIODANCE), which sold 100,000 units at $19.00 apiece — equal to 16.4% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 350,000 units and $5,162,900 in July 2026 — 57.4% of unit volume and 53.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Birthday Gift' on Amazon
July 2026
Is 57.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0B2RM68G2
BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0CTJGJL2T
GODONLIF Candle Warmer Lamp with Timer, Birthday Gifts for Women Home Decor | 24h Cycle Timer Dimmable Wax Melt Warmer with 2 Bulbs, Fall Decor for Home Living Room Halloween Decorations Gifts for Mom
50K
▲ 25.0%vs. prior month
$799.5K
latest month
12-month trend
B0DZFGTCLR
Candle Warmer Lamp with Timer Home Decor Birthday Gifts for Women | Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer,Room Decor House Warming Gifts New
50K
▲ 66.7%vs. prior month
$641.5K
latest month
12-month trend
B07QK9C9KT
JISULIFE 3 IN 1 Portable Fan with Power Bank & Flashlight Featured | 19H Max Cooling, USB Rechargeable, Pocket-Sized Handheld Fan for Travel, Cruise, Concerts, Makeup, Summer Gifts for Women
50K
▼ 16.7%vs. prior month
$634.5K
latest month
12-month trend
B0DG2VRFV7
30 Pack Squishy Toys, Kawaii Squishies Party Favors for Kids 4-8 8-12 Treasure Box Toys for Classroom Birthday Xmas Gifts Goodie Bag Mini Animals Mochi Squishy Stress Relief Sensory Toys Random
30K
▲ 0.0%vs. prior month
$261.9K
latest month
12-month trend
B0B2TKJVDH
eos Natural Shea Lip Balm- Birthday Cake, All-Day Moisture, Shea Butter, Dry Lip Care, 0.14 oz
20K
▲ 0.0%vs. prior month
$71.8K
latest month
12-month trend
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Best Birthday Gift Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BIODANCE is the best-performing birthday gift brand in July 2026, moving 100,000 units across 1 ASIN for 28.6% of Top 10 volume. GODONLIF follows with 50,000 units (14.3%), ahead of Innqoo on 50,000 units (14.3%).
Volume is spread across 10 brands, with the top three holding 57.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $19.00 to $19.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BIODANCE
1 ASIN in Top 10
28.6%
Units
100K
Revenue
$1.8M
Avg. price
$19.00
B0B2RM68G2
$19.00·★4.5·46.1K revsBIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea
Units sold100K
GODONLIF
1 ASIN in Top 10
14.3%
Units
50K
Revenue
$799.5K
Avg. price
$19.99
B0CTJGJL2T
$19.99·★4.6·10.2K revsGODONLIF Candle Warmer Lamp with Timer, Birthday Gifts for Women Home Decor | 24h Cycle Timer Dimmable Wax Melt Warmer with 2 Bulbs, Fall Decor for Home Living Room Halloween Decorations Gifts for Mom
Units sold50K
Innqoo
1 ASIN in Top 10
14.3%
Units
50K
Revenue
$641.5K
Avg. price
$19.99
B0DZFGTCLR
$19.99·★4.5·5.1K revsCandle Warmer Lamp with Timer Home Decor Birthday Gifts for Women | Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer,Room Decor House Warming Gifts New
Units sold50K
Trending Birthday Gift Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0DF2V6NHW leads positive momentum with ▲ 75.0% MoM growth on 7K units, with B0DZFGTCLR close behind at ▲ 66.7% MoM on 50K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DF2V6NHW
LIMIROLER Princess Dress Up Clothes for Little Girl Role Play Costume Gift Set Princess Dress Up Toys for Toddler Girls
Price
$28.55
Rating
4.1
Reviews
1.7K
Latest month sales
B0DZFGTCLR
Candle Warmer Lamp with Timer Home Decor Birthday Gifts for Women | Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer,Room Decor House Warming Gifts New
Price
$19.99
Rating
4.5
Reviews
5.1K
Latest month sales
B0DYMW78WD
Craftique Gifts for Women, Birthday Gifts for Women- You're Amazing Candle | Christmas/Thank You/Inspirational Gift for Woman Her Friend Teacher Mom Girlfriend Sister Bestie, Stocking Stuffers, Lavender
Unlock to view ASIN details and product titles
Price
$13.97
Rating
4.8
Reviews
283
Latest month sales
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