Birthday Candle Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Birthday Candle sales on Amazon US totaled 163,400 units in July 2026 (▲ 14.3% vs. the prior month), generating an estimated $1,741,221 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.2% of unit volume and 62.6% of revenue, while a typical listing is priced at $9.74. The keyword itself pulled 16,016 Amazon queries over the same period (▲ 7.0% MoM).
Zooming out to the 12-month window ending July 2026, the birthday candle Top 50 moved 1,511,750 units and $18,383,961 in cumulative sales — an average of 125,979 units and $1,531,997 per month. Monthly throughput topped out at 163,400 units in July 2026 and dipped to 93,750 in August 2025, leaving the latest reading 74.3% higher than August 2025.
Birthday Candle Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
163.4K
▲ 14.3% MoM
Monthly Revenue 2026/07
$1.7M
▼ 1.3% MoM
Top 10 Market Share 2026/07
61.2%
Birthday Candle Market Share & Sales Concentration on Amazon US — July 2026
The most-sold birthday candle listing on Amazon US in July 2026 is ASIN B0DZFGTCLR (Brand: Innqoo), which sold 50,000 units at $19.99 apiece — equal to 30.6% of every unit tracked in this report and 5.6× the volume of the No. 2 listing.
The Top 10 ASINs account for 100,000 units and $1,089,640 in July 2026 — 61.2% of unit volume and 62.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Birthday Candle' on Amazon
July 2026
Is 61.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DZFGTCLR
Candle Warmer Lamp with Timer Home Decor Birthday Gifts for Women | Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer,Room Decor House Warming Gifts New
50K
▲ 66.7%vs. prior month
$641.5K
latest month
12-month trend
B08X6LYL5V
PHD CAKE Gold Long Thin Metallic Birthday Candles, Cake Candles, Birthday Parties, Wedding Decorations, Party Candles, Cake Decorations
9K
▲ 12.5%vs. prior month
$53.5K
latest month
12-month trend
B0BBWGCJ46
Funny Happy Birthday Candle, Unique Happy Birthday Gifts for Women and Men, Fun Gift Ideas for 30th, 40th, 50th and 60th Birthdays, Back and Body Hurts Candle, Long-Lasting Scent, Gift-Ready
8K
▲ 33.3%vs. prior month
$118K
latest month
12-month trend
B08FX8M5BP
Beanlieve 10-Pieces Numeral Birthday Candles - Cake Numeric Candles Number 0 1 2 3 4 5 6 7 8 9,Used for Cake Decoration on Birthday Parties and Wedding Anniversary Celebrations(Champagne Gold)
7K
▲ 16.7%vs. prior month
$41.9K
latest month
12-month trend
B0DFD1NT9L
YOROXRG 40 Pack Spell Chime Candles-4 Inch Multi-Colored Taper Candles Sticks-for Home Decor Kitchen Decor Wedding Decoration-10 Colours
7K
▲ 40.0%vs. prior month
$63.6K
latest month
12-month trend
B0DT9QTQ4S
Candle Warmer Lamp Flower Electric Timer - Home Decor Women Birthday Gifts
4K
▼ 33.3%vs. prior month
$67.3K
latest month
12-month trend
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Best Birthday Candle Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Innqoo is the best-performing birthday candle brand in July 2026, moving 50,000 units across 1 ASIN for 50.0% of Top 10 volume. PHD CAKE follows with 17,000 units (17.0%), ahead of Rosa Vila on 8,000 units (8.0%).
With 8 brands splitting the Top 10 and 75.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.49 to $19.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Innqoo
1 ASIN in Top 10
50.0%
Units
50K
Revenue
$641.5K
Avg. price
$19.99
B0DZFGTCLR
$19.99·★4.5·5K revsCandle Warmer Lamp with Timer Home Decor Birthday Gifts for Women | Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer,Room Decor House Warming Gifts New
Units sold50K
PHD CAKE
3 ASINs in Top 10
17.0%
Units
17K
Revenue
$95.5K
Avg. price
$5.49
B08X6LYL5V
$5.98·★4.8·6.7K revsPHD CAKE Gold Long Thin Metallic Birthday Candles, Cake Candles, Birthday Parties, Wedding Decorations, Party Candles, Cake Decorations
Units sold9KB0BH8HZ173
$5.49·★4.8·1.3K revsPHD CAKE 24-Count Gold Spiral Long Thin Metallic Birthday Candles, Cake Candles, Birthday Parties, Wedding Decorations, Party Candles
Units sold4KB09C38M826
$4.99·★4.6·1.4K revsPHD CAKE 10-Pieces Gold Numeral Birthday Candles, Cake Numeral Candles Number 0-9 Glitter Cake Topper Decoration for Birthday,Wedding Anniversary,Party Celebration
Units sold4K
Rosa Vila
1 ASIN in Top 10
8.0%
Units
8K
Revenue
$118K
Avg. price
$14.99
B0BBWGCJ46
$14.99·★4.7·2.2K revsFunny Happy Birthday Candle, Unique Happy Birthday Gifts for Women and Men, Fun Gift Ideas for 30th, 40th, 50th and 60th Birthdays, Back and Body Hurts Candle, Long-Lasting Scent, Gift-Ready
Units sold8K
Trending Birthday Candle Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B09C38M826 booked 4K units at $4.99, with ▲ 33.3% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09C38M826
PHD CAKE 10-Pieces Gold Numeral Birthday Candles, Cake Numeral Candles Number 0-9 Glitter Cake Topper Decoration for Birthday,Wedding Anniversary,Party Celebration
Price
$4.99
Rating
4.6
Reviews
1.4K
Latest month sales
B09VSS4VBF
40-Count Rainbow Birthday Candles for Cake, 5.5” Tall Thin | Slender, 10 Colors, Smokeless & Unscented Cake/Cupcake Candles
Price
$4.95
Rating
4.8
Reviews
832
Latest month sales
B0DYMW78WD
Craftique Gifts for Women, Birthday Gifts for Women- You're Amazing Candle | Christmas/Thank You/Inspirational Gift for Woman Her Friend Teacher Mom Girlfriend Sister Bestie, Stocking Stuffers, Lavender
Unlock to view ASIN details and product titles
Price
$13.97
Rating
4.8
Reviews
281
Latest month sales
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