Birthday Balloons Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Birthday Balloons sales on Amazon US totaled 145,000 units in July 2026 (▼ 3.3% vs. the prior month), generating an estimated $1,240,860 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 38.6% of unit volume and 37.9% of revenue, while a typical listing is priced at $8.87. The keyword itself pulled 34,035 Amazon queries over the same period (▲ 13.2% MoM).
Zooming out to the 12-month window ending July 2026, the birthday balloons Top 50 moved 1,699,250 units and $14,262,576 in cumulative sales — an average of 141,604 units and $1,188,548 per month. Monthly throughput topped out at 163,400 units in October 2025 and dipped to 95,400 in May 2026, leaving the latest reading 1.6% lower than August 2025.
Birthday Balloons Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
145K
▼ 3.3% MoM
Monthly Revenue 2026/07
$1.2M
▼ 1.9% MoM
Top 10 Market Share 2026/07
38.6%
Birthday Balloons Market Share & Sales Concentration on Amazon US — July 2026
The most-sold birthday balloons listing on Amazon US in July 2026 is ASIN B0BLVJV2YG (Brand: LEEZZIZZ), which sold 10,000 units at $8.88 apiece — equal to 6.9% of every unit tracked in this report.
The Top 10 ASINs account for 56,000 units and $470,040 in July 2026 — 38.6% of unit volume and 37.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Birthday Balloons' on Amazon
July 2026
Is 38.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0BLVJV2YG
LEEZZIZZ 30Pcs Punch Balloons, Thickened Neon Punching Balloon Heavy Duty Party Favors for Kids with Rubber Band Handle, Bouncy Balls for Birthday Weddings Goodie Bag Stuffer Supply
10K
▲ 0.0%vs. prior month
$88.8K
latest month
12-month trend
B0BZCHMVTK
Bezente Assorted Latex Rainbow Balloons 100 Pack 12 inch | Bright Color Balloons for Birthday Bridal Shower Wedding Party Decorations
10K
▲ 0.0%vs. prior month
$66.7K
latest month
12-month trend
B0CGM15P4L
Blue Balloons Metallic Blue Balloon, 60Pcs 12Inch Chrome Blue Balloons Kit Macaron Light Pearl Navy Blue Latex Balloons for Birthday Wedding Party Decoration
6K
▲ 0.0%vs. prior month
$41.9K
latest month
12-month trend
B0BJZRS4KR
40 Inch Beige Number 1 Balloon for Fun to be One 1st Birthday Decorations | Large Cream White Helium Foil Number Balloons 0-9 Self Inflating for Boys Girls One Silly Goose Party Anniversary Supplies
5K
▲ 0.0%vs. prior month
$29.9K
latest month
12-month trend
B0CZ918MZQ
Happy Birthday Party Decorations with Banner Balloons for Women | Happy Birthday Banner, Birthday Decor for Girls Women, Curtain Backdrop, Foil Heart Star Confetti Balloons, Hanging Swirls
5K
▲ 25.0%vs. prior month
$56.1K
latest month
12-month trend
B0DZCJB7FD
68Pcs Pink and Purple Balloons 12 Inch Metallic Purple Pink Latex Balloon Confetti ballons with Ribbons Party Balloons for Wedding Girls Birthday Baby Shower Decorations.
4K
▼ 20.0%vs. prior month
$33.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Birthday Balloons Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
LEEZZIZZ is the best-performing birthday balloons brand in July 2026, moving 10,000 units across 1 ASIN for 17.9% of Top 10 volume. Bezente follows with 10,000 units (17.9%), ahead of AIOZX on 6,000 units (10.7%).
Volume is spread across 10 brands, with the top three holding 46.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.99 to $8.88, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LEEZZIZZ
1 ASIN in Top 10
17.9%
Units
10K
Revenue
$88.8K
Avg. price
$8.88
B0BLVJV2YG
$8.88·★4.6·4.2K revsLEEZZIZZ 30Pcs Punch Balloons, Thickened Neon Punching Balloon Heavy Duty Party Favors for Kids with Rubber Band Handle, Bouncy Balls for Birthday Weddings Goodie Bag Stuffer Supply
Units sold10K
Bezente
1 ASIN in Top 10
17.9%
Units
10K
Revenue
$66.7K
Avg. price
$6.99
B0BZCHMVTK
$6.99·★4.6·14.1K revsBezente Assorted Latex Rainbow Balloons 100 Pack 12 inch | Bright Color Balloons for Birthday Bridal Shower Wedding Party Decorations
Units sold10K
AIOZX
1 ASIN in Top 10
10.7%
Units
6K
Revenue
$41.9K
Avg. price
$6.99
B0CGM15P4L
$6.99·★4.8·2.9K revsBlue Balloons Metallic Blue Balloon, 60Pcs 12Inch Chrome Blue Balloons Kit Macaron Light Pearl Navy Blue Latex Balloons for Birthday Wedding Party Decoration
Units sold6K
Trending Birthday Balloons Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B087N6J7RY booked 4K units at $9.99, with ▲ 0.0% MoM change. On the growth side, B0F2T82D51 leads positive momentum with ▲ 100.0% MoM growth on 4K units, with B07NPFJHRJ close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B087N6J7RY
Thickened balloons, 120 PCS Balloons Assorted Colors, Latex Balloons for Kid's Birthday Party, Exquisite Rainbow Balloon, 12 Inches 12 Kinds of Rianbow Colorful Party Balloons Decorations.
Price
$9.99
Rating
4.4
Reviews
4.6K
Latest month sales
B0F2T82D51
Navy Blue and Black Birthday Decorations for Men Happy Birthday Banner | Blue Black and Silver Confetti Balloons Happy Birthday Decorations for Men Boys Party Decor
Price
$11.99
Rating
4.3
Reviews
722
Latest month sales
B07NPFJHRJ
ANAGRAM INTERNATIONAL 3987201 Movie Foil Balloon, 44", Multi
Unlock to view ASIN details and product titles
Price
$7.59
Rating
4.5
Reviews
386
Latest month sales
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