Bird Feeder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bird Feeder sales on Amazon US totaled 301,900 units in July 2026 (▼ 19.8% vs. the prior month), generating an estimated $4,802,336 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 75.5% of unit volume and 56.5% of revenue, while a typical listing is priced at $31.08. The keyword itself pulled 219,710 Amazon queries over the same period (▼ 31.1% MoM).
Zooming out to the 12-month window ending July 2026, the bird feeder Top 50 moved 2,662,100 units and $53,769,116 in cumulative sales — an average of 221,842 units and $4,480,760 per month. Monthly throughput topped out at 376,400 units in June 2026 and dipped to 105,400 in October 2025, leaving the latest reading 57.2% higher than August 2025.
Bird Feeder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
301.9K
▼ 19.8% MoM
Monthly Revenue 2026/07
$4.8M
▼ 33.7% MoM
Top 10 Market Share 2026/07
75.5%
Bird Feeder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bird feeder listing on Amazon US in July 2026 is ASIN B007FJ0FJU (Brand: Kaytee), which sold 60,000 units at $9.99 apiece — equal to 19.9% of every unit tracked in this report and 20% ahead of the No. 2 listing.
The Top 10 ASINs account for 228,000 units and $2,713,010 in July 2026 — 75.5% of unit volume and 56.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bird Feeder' on Amazon
July 2026
Is 75.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B007FJ0FJU
Kaytee Hummingbird ElectroNectar Wild Bird Food, Ready to Use, 64 Ounces
60K
▼ 14.3%vs. prior month
$599.4K
latest month
12-month trend
B00LHE5OSQ
Wagner's 53002 Farmer's Delight Wild Bird Food with Cherry Flavor, 10-Pound Bag
50K
▼ 28.6%vs. prior month
$663K
latest month
12-month trend
B0055INY1Y
Kaytee Nut & Fruit Wild Bird Seed, 5 lb
50K
▼ 16.7%vs. prior month
$629.5K
latest month
12-month trend
B01B9KPVRQ
Kaytee All American Wild Bird Food Seed Blend for Cardinals, Blue Jays, Finches & Other Outdoor Wild Birds, 5 Pounds
30K
▲ 50.0%vs. prior month
$179.7K
latest month
12-month trend
B0CQX8B5K9
FEED GARDEN Glass Hummingbird Feeder for Outdoors Hanging, 16 oz Leak-Proof Nectar Feeder with Bee Guards & Ant Moat, 4 Metal Flower Feeding Ports, 360° Perch Ring, Easy Refill & Clean, Red
10K
▼ 50.0%vs. prior month
$155K
latest month
12-month trend
B0CZ63PY86
Daoeny 35In Metal Bird Bath for Outside, Vintage Freestanding Birdbaths & Birdfeeder, Bird Baths Feeder Bowl for Outdoors Garden Patio Yard Lawn Decor, Upgraded 5-Pronged Base (Antique Bronze)
7K
▼ 12.5%vs. prior month
$165.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bird Feeder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Kaytee is the best-performing bird feeder brand in July 2026, moving 140,000 units across 3 ASINs for 61.4% of Top 10 volume. Wagner's follows with 50,000 units (21.9%), ahead of FEED GARDEN on 10,000 units (4.4%).
With 8 brands splitting the Top 10 and 87.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.52 to $16.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Kaytee
3 ASINs in Top 10
61.4%
Units
140K
Revenue
$1.4M
Avg. price
$9.52
B007FJ0FJU
$9.99·★4.6·28.9K revsKaytee Hummingbird ElectroNectar Wild Bird Food, Ready to Use, 64 Ounces
Units sold60KB0055INY1Y
$12.59·★4.7·17.7K revsKaytee Nut & Fruit Wild Bird Seed, 5 lb
Units sold50KB01B9KPVRQ
$5.99·★4.6·5.7K revsKaytee All American Wild Bird Food Seed Blend for Cardinals, Blue Jays, Finches & Other Outdoor Wild Birds, 5 Pounds
Units sold30K
Wagner's
1 ASIN in Top 10
21.9%
Units
50K
Revenue
$663K
Avg. price
$12.48
B00LHE5OSQ
$12.48·★4.5·21.6K revsWagner's 53002 Farmer's Delight Wild Bird Food with Cherry Flavor, 10-Pound Bag
Units sold50K
FEED GARDEN
1 ASIN in Top 10
4.4%
Units
10K
Revenue
$155K
Avg. price
$16.98
B0CQX8B5K9
$16.98·★4.6·6.3K revsFEED GARDEN Glass Hummingbird Feeder for Outdoors Hanging, 16 oz Leak-Proof Nectar Feeder with Bee Guards & Ant Moat, 4 Metal Flower Feeding Ports, 360° Perch Ring, Easy Refill & Clean, Red
Units sold10K
Trending Bird Feeder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0CR4CFBHM booked 6K units at $17.99, with ▲ 200.0% MoM change. On the growth side, B08R8MM9MV leads positive momentum with ▲ 185.7% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CR4CFBHM
2 Pack Glass Hummingbird feeders for Outdoors 14Ounces，5 Feeding Ports Hummingbird Feeder,Wide Mouth for Easy Filling/Cleaning，Hanging for Garden Backyard Decor, Includes Ant Moat (Red，2Pack)
Price
$17.99
Rating
4.6
Reviews
5.5K
Latest month sales
B084WCBB6X
Perky-Pet Glass Hummingbird Feeders for Outdoors, 8 oz Nectar Capacity | Ant Moat, Bee Guards, & Perches, Wide-Mouth Bottle for Easy Filling & Cleaning, Hanging Bird Feeder, 203CPBN-2 (Pack of 2)
Price
$16.15
Rating
4.1
Reviews
13.1K
Latest month sales
B08R8MM9MV
Kingsyard 2 Pack Tube Feeders with 6 Feeding Ports for Outdoors Hanging, Premium Hard Plastic Weatherproof & Steel Hanger, Attracting for Wild Birds (Black)
Unlock to view ASIN details and product titles
Price
$21.99
Rating
4.4
Reviews
4.8K
Latest month sales
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