Bikinis Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bikinis sales on Amazon US totaled 15,000 units in July 2026 (▲ 0.0% vs. the prior month), generating an estimated $402,976 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 45.3% of unit volume and 45.6% of revenue, while a typical listing is priced at $25.93. The keyword itself pulled 49,677 Amazon queries over the same period (▼ 60.0% MoM).
Zooming out to the 12-month window ending July 2026, the bikinis Top 50 moved 72,600 units and $1,875,889 in cumulative sales — an average of 6,050 units and $156,324 per month. Monthly throughput topped out at 15,000 units in June 2026 and dipped to 2,000 in October 2025, leaving the latest reading 158.6% higher than August 2025.
Bikinis Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
15K
▲ 0.0% MoM
Monthly Revenue 2026/07
$403K
▲ 0.8% MoM
Top 10 Market Share 2026/07
45.3%
Bikinis Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bikinis listing on Amazon US in July 2026 is ASIN B088FNMN1Y (Brand: Suvimuga), which sold 1,000 units at $22.49 apiece — equal to 6.7% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 6,800 units and $183,791 in July 2026 — 45.3% of unit volume and 45.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bikinis' on Amazon
July 2026
Is 45.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B088FNMN1Y
Suvimuga Women Halter Triangle Bikini Set 2 Piece String Swimsuit
1K
▲ 0.0%vs. prior month
$25K
latest month
12-month trend
B088FQ4WZD
Suvimuga Women Halter Triangle Bikini Set 2 Piece String Swimsuit
900
▼ 10.0%vs. prior month
$25.1K
latest month
12-month trend
B079FGL467
SherryDC Women's Solid Scoop Neck Push Up Padded Brazilian Thong Bikini Swimsuit Bathing Suit
800
▲ 0.0%vs. prior month
$26.2K
latest month
12-month trend
B0D9K6LQT9
Aqua Eve Halter Triangle Bikini Set Two piece Low Rise Swimsuit
700
▲ 250.0%vs. prior month
$14.6K
latest month
12-month trend
B0FSDCN25W
Daci Women's Scoop Neck 2 Piece Bikini Set
700
▲ 16.7%vs. prior month
$19.6K
latest month
12-month trend
B0BL77SSTT
BMJL Womens High Waisted Bikini Sets Sporty Two piece Color Block Swimsuits
600
▼ 14.3%vs. prior month
$20.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bikinis Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Suvimuga is the best-performing bikinis brand in July 2026, moving 1,900 units across 2 ASINs for 27.9% of Top 10 volume. Aqua Eve follows with 1,200 units (17.6%), ahead of SherryDC on 800 units (11.8%).
Volume is spread across 8 brands, with the top three holding 57.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $19.99 to $34.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Suvimuga
2 ASINs in Top 10
27.9%
Units
1.9K
Revenue
$50.2K
Avg. price
$23.84
B088FNMN1Y
$22.49·★4.4·13.6K revsSuvimuga Women Halter Triangle Bikini Set 2 Piece String Swimsuit
Units sold1KB088FQ4WZD
$25.19·★4.4·13.6K revsSuvimuga Women Halter Triangle Bikini Set 2 Piece String Swimsuit
Units sold900
Aqua Eve
2 ASINs in Top 10
17.6%
Units
1.2K
Revenue
$25.8K
Avg. price
$19.99
B0D9K6LQT9
$19.99·★4.3·1.2K revsAqua Eve Halter Triangle Bikini Set Two piece Low Rise Swimsuit
Units sold700B0D9K32QPP
$19.99·★4.3·1.2K revsAqua Eve Halter Triangle Bikini Set Two piece Low Rise Swimsuit
Units sold500
SherryDC
1 ASIN in Top 10
11.8%
Units
800
Revenue
$26.2K
Avg. price
$34.99
B079FGL467
$34.99·★4.0·8.4K revsSherryDC Women's Solid Scoop Neck Push Up Padded Brazilian Thong Bikini Swimsuit Bathing Suit
Units sold800
Trending Bikinis Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0D9K6LQT9 booked 700 units at $19.99, with ▲ 250.0% MoM change. On the growth side, B0DDX7MRPV leads positive momentum with ▲ 200.0% MoM growth on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D9K6LQT9
Aqua Eve Halter Triangle Bikini Set Two piece Low Rise Swimsuit
Price
$19.99
Rating
4.3
Reviews
1.2K
Latest month sales
B0D9K32QPP
Aqua Eve Halter Triangle Bikini Set Two piece Low Rise Swimsuit
Price
$19.99
Rating
4.3
Reviews
1.2K
Latest month sales
B0DDX7MRPV
ZAFUL Women's Tie Back Padded High Cut Bralette Bikini Set 2 Piece Swimsuit
Unlock to view ASIN details and product titles
Price
$24.99
Rating
4.0
Reviews
2.3K
Latest month sales
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