Sun Dress Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sun Dress sales on Amazon US totaled 46,700 units in July 2026 (▼ 1.7% vs. the prior month), generating an estimated $999,694 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 45.0% of unit volume and 39.4% of revenue, while a typical listing is priced at $24.81. The keyword itself pulled 93,779 Amazon queries over the same period (▼ 55.8% MoM).
Zooming out to the 12-month window ending July 2026, the sun dress Top 50 moved 233,400 units and $5,184,806 in cumulative sales — an average of 19,450 units and $432,067 per month. Monthly throughput topped out at 47,500 units in June 2026 and dipped to 4,450 in December 2025, leaving the latest reading 252.5% higher than August 2025.
Sun Dress Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
46.7K
▼ 1.7% MoM
Monthly Revenue 2026/07
$999.7K
▼ 2.9% MoM
Top 10 Market Share 2026/07
45.0%
Sun Dress Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sun dress listing on Amazon US in July 2026 is ASIN B0CR5HKB56 (Brand: GRECERELLE), which sold 4,000 units at $19.99 apiece — equal to 8.6% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 21,000 units and $393,600 in July 2026 — 45.0% of unit volume and 39.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sun Dress' on Amazon
July 2026
Is 45.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CR5HKB56
GRECERELLE 2026 Women Year-Round Casual Round Neck Loose Split Wrinkle-Free Long Maxi Vacation Dress with Pockets (XXS-4XL)
4K
▲ 0.0%vs. prior month
$78.4K
latest month
12-month trend
B09N72KVHY
elescat Summer Dresses for Women Boho Sleeveless Pocket Tshirt Sundresses
3K
▼ 25.0%vs. prior month
$40.2K
latest month
12-month trend
B0DXBYDK56
Trendy Queen Women's 2 Piece Matching Summer Lounge Set with Pockets
2K
▼ 33.3%vs. prior month
$70K
latest month
12-month trend
B0F4N2ZXKD
PRETTYGARDEN Summer A Line Dresses for Women Elegant Classy
2K
▲ 100.0%vs. prior month
$75.3K
latest month
12-month trend
B0FND33F2T
WIHOLL Casual Dresses for Women Crewneck Sleeveless Tank Dress Summer Spring Boho Vacation Clothes
2K
▼ 33.3%vs. prior month
$25.5K
latest month
12-month trend
B0DP98D75L
Sampeel Summer Dresses Maxi Dress Vacation Beach Sundresses 2025 with Pockets
2K
▲ 100.0%vs. prior month
$24K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Sun Dress Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
GRECERELLE is the best-performing sun dress brand in July 2026, moving 4,000 units across 1 ASIN for 19.0% of Top 10 volume. WIHOLL follows with 4,000 units (19.0%), ahead of elescat on 3,000 units (14.3%).
Volume is spread across 9 brands, with the top three holding 52.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $14.98 to $19.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
GRECERELLE
1 ASIN in Top 10
19.0%
Units
4K
Revenue
$78.4K
Avg. price
$19.99
B0CR5HKB56
$19.99·★4.4·8.8K revsGRECERELLE 2026 Women Year-Round Casual Round Neck Loose Split Wrinkle-Free Long Maxi Vacation Dress with Pockets (XXS-4XL)
Units sold4K
WIHOLL
2 ASINs in Top 10
19.0%
Units
4K
Revenue
$55.9K
Avg. price
$14.98
B0FND33F2T
$12.98·★4.0·2.1K revsWIHOLL Casual Dresses for Women Crewneck Sleeveless Tank Dress Summer Spring Boho Vacation Clothes
Units sold2KB0F2847P7N
$16.99·★4.2·3.2K revsWIHOLL Women's Summer Dress 2026 A-Line Sleeveless Casual Sundress with Pockets Floral/Solid
Units sold2K
elescat
1 ASIN in Top 10
14.3%
Units
3K
Revenue
$40.2K
Avg. price
$14.99
B09N72KVHY
$14.99·★4.3·20K revselescat Summer Dresses for Women Boho Sleeveless Pocket Tshirt Sundresses
Units sold3K
Trending Sun Dress Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DLLBJX4M booked 1K units at $11.99, with ▲ 0.0% MoM change. On the growth side, B0DZ65MM2F leads positive momentum with ▲ 133.3% MoM growth on 700 units, with B0F4N2ZXKD close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DLLBJX4M
BKRIVE Coverup Summer Dresses for Women Sleeveless Sundresses with Pockets
Price
$11.99
Rating
4.3
Reviews
4.1K
Latest month sales
B0DZ65MM2F
Trendy Queen Women Mini Summer Party Homecoming Beach Vacation Sun Dresses
Price
$34.99
Rating
4.1
Reviews
863
Latest month sales
B0F4N2ZXKD
PRETTYGARDEN Summer A Line Dresses for Women Elegant Classy
Unlock to view ASIN details and product titles
Price
$35.19
Rating
4.1
Reviews
2.1K
Latest month sales
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