Bikini Women Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bikini Women sales on Amazon US totaled 23,400 units in July 2026 (▼ 20.4% vs. the prior month), generating an estimated $669,186 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.4% of unit volume and 46.3% of revenue, while a typical listing is priced at $27.53. The keyword itself pulled 3,585 Amazon queries over the same period (▼ 58.4% MoM).
Zooming out to the 12-month window ending July 2026, the bikini women Top 50 moved 127,850 units and $3,507,066 in cumulative sales — an average of 10,654 units and $292,256 per month. Monthly throughput topped out at 29,400 units in June 2026 and dipped to 3,600 in November 2025, leaving the latest reading 99.1% higher than August 2025.
Bikini Women Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
23.4K
▼ 20.4% MoM
Monthly Revenue 2026/07
$669.2K
▼ 20.1% MoM
Top 10 Market Share 2026/07
47.4%
Bikini Women Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bikini women listing on Amazon US in July 2026 is ASIN B0CTKHLJ2Y (Brand: OZICERD), which sold 2,000 units at $9.99 apiece — equal to 8.5% of every unit tracked in this report.
The Top 10 ASINs account for 11,100 units and $309,812 in July 2026 — 47.4% of unit volume and 46.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bikini Women' on Amazon
July 2026
Is 47.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CTKHLJ2Y
OZICERD String Bikini Tops for Women Bathing Suit Swim Tops Sexy Triangle Bikini Top Black
2K
▲ 0.0%vs. prior month
$20K
latest month
12-month trend
B0DGQQYHZJ
Herseas Women High Waisted U Wired Texured 2 Piece Bikini Sets
2K
▼ 33.3%vs. prior month
$63.2K
latest month
12-month trend
B0BQXKS62Z
OVRUNS Period Swimwear Leakproof Swim Bikini Bottoms for Teens,Girls,Women
1K
▼ 50.0%vs. prior month
$23.5K
latest month
12-month trend
B0BWRBLDMS
geluboao Bikini Set for Women Solid V Neck Knot Front Push Up High Leg Thong Two Piece Swimsuit
1K
▲ 0.0%vs. prior month
$28.3K
latest month
12-month trend
B0G1422QRF
popvil Womens Tummy Control 3 Piece Swimsuit with Skirt High Waisted Bikini
1K
▼ 66.7%vs. prior month
$40.6K
latest month
12-month trend
B088FQ4WZD
Suvimuga Women Halter Triangle Bikini Set 2 Piece String Swimsuit
900
▼ 10.0%vs. prior month
$25.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bikini Women Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
OZICERD is the best-performing bikini women brand in July 2026, moving 2,000 units across 1 ASIN for 18.0% of Top 10 volume. Herseas follows with 2,000 units (18.0%), ahead of OVRUNS on 1,000 units (9.0%).
Volume is spread across 10 brands, with the top three holding 45.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $27.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
OZICERD
1 ASIN in Top 10
18.0%
Units
2K
Revenue
$20K
Avg. price
$9.99
B0CTKHLJ2Y
$9.99·★4.3·1.7K revsOZICERD String Bikini Tops for Women Bathing Suit Swim Tops Sexy Triangle Bikini Top Black
Units sold2K
Herseas
1 ASIN in Top 10
18.0%
Units
2K
Revenue
$63.2K
Avg. price
$27.99
B0DGQQYHZJ
$27.99·★4.3·2.6K revsHerseas Women High Waisted U Wired Texured 2 Piece Bikini Sets
Units sold2K
OVRUNS
1 ASIN in Top 10
9.0%
Units
1K
Revenue
$23.5K
Avg. price
$14.99
B0BQXKS62Z
$14.99·★4.1·1.6K revsOVRUNS Period Swimwear Leakproof Swim Bikini Bottoms for Teens,Girls,Women
Units sold1K
Trending Bikini Women Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0C1B9JB5T booked 800 units at $39.99, with ▲ 14.3% MoM change. On the growth side, B0D9K32QPP leads positive momentum with ▲ 150.0% MoM growth on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C1B9JB5T
CUPSHE Bikini Set for Women High Waisted Scalloped Two Piece Swimsuit
Price
$39.99
Rating
4.2
Reviews
2.8K
Latest month sales
B0FSDCN25W
Daci Women's Scoop Neck 2 Piece Bikini Set
Price
$27.99
Rating
4.1
Reviews
269
Latest month sales
B0D9K32QPP
Aqua Eve Halter Triangle Bikini Set Two piece Low Rise Swimsuit
Unlock to view ASIN details and product titles
Price
$19.99
Rating
4.3
Reviews
1.2K
Latest month sales
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