Linen Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Linen sales on Amazon US totaled 145,900 units in July 2026 (▼ 18.8% vs. the prior month), generating an estimated $3,510,890 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.3% of unit volume and 52.3% of revenue, while a typical listing is priced at $27.69. The keyword itself pulled 8,566 Amazon queries over the same period (▼ 64.1% MoM).
Zooming out to the 12-month window ending July 2026, the linen Top 50 moved 1,334,350 units and $33,121,066 in cumulative sales — an average of 111,196 units and $2,760,089 per month. Monthly throughput topped out at 179,600 units in June 2026 and dipped to 83,500 in May 2026, leaving the latest reading 25.7% higher than August 2025.
Linen Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
145.9K
▼ 18.8% MoM
Monthly Revenue 2026/07
$3.5M
▼ 20.0% MoM
Top 10 Market Share 2026/07
58.3%
Linen Market Share & Sales Concentration on Amazon US — July 2026
The most-sold linen listing on Amazon US in July 2026 is ASIN B01M16WBW1 (Brand: CGK Unlimited), which sold 10,000 units at $21.23 apiece — equal to 6.9% of every unit tracked in this report.
The Top 10 ASINs account for 85,000 units and $1,835,280 in July 2026 — 58.3% of unit volume and 52.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Linen' on Amazon
July 2026
Is 58.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01M16WBW1
Queen Size 4 Piece Sheet Set - Comfy Breathable & Cooling Sheets - White | Hotel Luxury Bed Sheets for Women & Men, Deep Pockets, Easy-Fit, Extra Soft and Wrinkle Free Sheets, Oeko-Tex Bed Sheet Set
10K
▼ 50.0%vs. prior month
$231.8K
latest month
12-month trend
B07G3YXPXQ
Glade PlugIns Air Freshener Refills, Clean Linen, 5 Count | 0.67 fl oz Each, Includes 5 Refills, Scented and Essential Oils for Home and Bathroom Use, Fits Glade PlugIn Warmer
10K
▲ 0.0%vs. prior month
$94.6K
latest month
12-month trend
B08SBYPF14
MIULEE 100% Blackout Linen Curtains for Bedroom 52x84 Inches Natural Beige | Room Darkening, Light Blocking, Thermal Insulated, Grommet Top, Linen Textured, Window Curtains for Living Room, 2 Panels
10K
▲ 0.0%vs. prior month
$253.6K
latest month
12-month trend
B0BKKPYX6P
Glade PlugIns Air Freshener Refills, Clean Linen, 10 Count | 0.67 fl oz Each, Includes 10 Refills, Scented and Essential Oils for Home and Bathroom Use, Fits Glade PlugIn Warmer
10K
▼ 50.0%vs. prior month
$213K
latest month
12-month trend
B07QKL4W1V
Air Wick Plug In Refills with Essential Oils, Fresh Linen, 10 count | A 10 count Fresh Linen pack of plug-in scented oil refills, infused with essential oils for Air Wick air fresheners.
10K
▼ 50.0%vs. prior month
$223.2K
latest month
12-month trend
B07RY59C3W
LANE LINEN Queen Sheets 100% Organic Cotton 4pc Percale Cooling - White | Queen Sheet Set, GOTS Certified Organic Cotton Percale - Crisp, Cool & Breathable, For Hot Sleepers, All-Season Comfort
8K
▼ 20.0%vs. prior month
$325.6K
latest month
12-month trend
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Best Linen Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Glade is the best-performing linen brand in July 2026, moving 20,000 units across 2 ASINs for 23.5% of Top 10 volume. CGK Unlimited follows with 10,000 units (11.8%), ahead of MIULEE on 10,000 units (11.8%).
Volume is spread across 9 brands, with the top three holding 47.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $16.13 to $24.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Glade
2 ASINs in Top 10
23.5%
Units
20K
Revenue
$307.6K
Avg. price
$16.13
B07G3YXPXQ
$11.98·★4.7·70.4K revsGlade PlugIns Air Freshener Refills, Clean Linen, 5 Count | 0.67 fl oz Each, Includes 5 Refills, Scented and Essential Oils for Home and Bathroom Use, Fits Glade PlugIn Warmer
Units sold10KB0BKKPYX6P
$20.28·★4.7·20.1K revsGlade PlugIns Air Freshener Refills, Clean Linen, 10 Count | 0.67 fl oz Each, Includes 10 Refills, Scented and Essential Oils for Home and Bathroom Use, Fits Glade PlugIn Warmer
Units sold10K
CGK Unlimited
1 ASIN in Top 10
11.8%
Units
10K
Revenue
$231.8K
Avg. price
$21.23
B01M16WBW1
$21.23·★4.5·453.6K revsQueen Size 4 Piece Sheet Set - Comfy Breathable & Cooling Sheets - White | Hotel Luxury Bed Sheets for Women & Men, Deep Pockets, Easy-Fit, Extra Soft and Wrinkle Free Sheets, Oeko-Tex Bed Sheet Set
Units sold10K
MIULEE
1 ASIN in Top 10
11.8%
Units
10K
Revenue
$253.6K
Avg. price
$24.95
B08SBYPF14
$24.95·★4.6·10K revsMIULEE 100% Blackout Linen Curtains for Bedroom 52x84 Inches Natural Beige | Room Darkening, Light Blocking, Thermal Insulated, Grommet Top, Linen Textured, Window Curtains for Living Room, 2 Panels
Units sold10K
Trending Linen Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CYLS2C62 booked 5K units at $18.80, with ▲ 0.0% MoM change. On the growth side, B07C9HL1G1 leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0D8KXZ9XW close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CYLS2C62
Guken Cream Linen Blackout Curtains 84 Inch Length 2 Panels Set for Living Room Bedroom Back Tab Thermal Insulated 100% Black Out Drapes Room Darkening Window Curtain Ivory Natural Beige
Price
$18.80
Rating
4.4
Reviews
2.6K
Latest month sales
B07C9HL1G1
H.VERSAILTEX 100% Blackout Linen Curtains 84" L 2 Panels Natural | Total Black Out Drapes, Room Darkening Thermal Insulated, Grommet, GRS Certified, 52"W x 84"L Each for Bedroom/Living Room
Price
$26.82
Rating
4.6
Reviews
25.8K
Latest month sales
B0D8KXZ9XW
Pinch Pleated Linen Curtains 96 Inches Long for Living Room Bedroom, Light Filtering Boho Window Drape 96 inch 2 Panels Burgs with Hooks&Rings 8ft Cream Birch Sliding Glass Door Sheer Curtain Decor
Unlock to view ASIN details and product titles
Price
$27.61
Rating
4.5
Reviews
1.7K
Latest month sales
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