Linen Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Linen sales on Amazon US totaled 128,200 units in July 2026 (▼ 20.3% vs. the prior month), generating an estimated $3,120,546 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.1% of unit volume and 50.2% of revenue, while a typical listing is priced at $32.96. The keyword itself pulled 10,940 Amazon queries over the same period (▼ 63.9% MoM).
Zooming out to the 12-month window ending July 2026, the linen Top 50 moved 1,141,900 units and $28,266,848 in cumulative sales — an average of 95,158 units and $2,355,571 per month. Monthly throughput topped out at 160,800 units in June 2026 and dipped to 73,650 in December 2025, leaving the latest reading 30.9% higher than August 2025.
Linen Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
128.2K
▼ 20.3% MoM
Monthly Revenue 2026/07
$3.1M
▼ 19.9% MoM
Top 10 Market Share 2026/07
60.1%
Linen Market Share & Sales Concentration on Amazon US — July 2026
The most-sold linen listing on Amazon US in July 2026 is ASIN B07G3YXPXQ (Brand: Glade), which sold 10,000 units at $11.98 apiece — equal to 7.8% of every unit tracked in this report.
The Top 10 ASINs account for 77,000 units and $1,567,480 in July 2026 — 60.1% of unit volume and 50.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Linen' on Amazon
July 2026
Is 60.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07G3YXPXQ
Glade PlugIns Air Freshener Refills, Clean Linen, 5 Count | 0.67 fl oz Each, Includes 5 Refills, Scented and Essential Oils for Home and Bathroom Use, Fits Glade PlugIn Warmer
10K
▲ 0.0%vs. prior month
$94.6K
latest month
12-month trend
B07QKL4W1V
Air Wick Plug In Refills with Essential Oils, Fresh Linen, 10 count | A 10 count Fresh Linen pack of plug-in scented oil refills, infused with essential oils for Air Wick air fresheners.
10K
▼ 50.0%vs. prior month
$223.2K
latest month
12-month trend
B08SBYPF14
MIULEE 100% Blackout Linen Curtains for Bedroom 52x84 Inches Natural Beige | Room Darkening, Light Blocking, Thermal Insulated, Grommet Top, Linen Textured, Window Curtains for Living Room, 2 Panels
10K
▲ 0.0%vs. prior month
$253.6K
latest month
12-month trend
B0BKKPYX6P
Glade PlugIns Air Freshener Refills, Clean Linen, 10 Count | 0.67 fl oz Each, Includes 10 Refills, Scented and Essential Oils for Home and Bathroom Use, Fits Glade PlugIn Warmer
10K
▼ 50.0%vs. prior month
$213K
latest month
12-month trend
B07RY59C3W
LANE LINEN Queen Sheets 100% Organic Cotton 4pc Percale Cooling - White | Queen Sheet Set, GOTS Certified Organic Cotton Percale - Crisp, Cool & Breathable, For Hot Sleepers, All-Season Comfort
8K
▼ 20.0%vs. prior month
$325.6K
latest month
12-month trend
B0BWJDW3BX
Cream Linen Back Tab Curtains 84 Inch Length for Living Room 2 Panel Set Neutral Modern Farmhouse Window Privacy Semi Sheer Linen Drapes Rustic Pinch Pleated Look Curtain Natural Ivory Colored
8K
▲ 33.3%vs. prior month
$100.6K
latest month
12-month trend
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Best Linen Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Glade is the best-performing linen brand in July 2026, moving 20,000 units across 2 ASINs for 26.0% of Top 10 volume. MIULEE follows with 14,000 units (18.2%), ahead of Air Wick on 10,000 units (13.0%).
Volume is spread across 8 brands, with the top three holding 57.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $15.92 to $21.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Glade
2 ASINs in Top 10
26.0%
Units
20K
Revenue
$307.6K
Avg. price
$15.92
B07G3YXPXQ
$11.98·★4.7·70.4K revsGlade PlugIns Air Freshener Refills, Clean Linen, 5 Count | 0.67 fl oz Each, Includes 5 Refills, Scented and Essential Oils for Home and Bathroom Use, Fits Glade PlugIn Warmer
Units sold10KB0BKKPYX6P
$19.86·★4.7·20K revsGlade PlugIns Air Freshener Refills, Clean Linen, 10 Count | 0.67 fl oz Each, Includes 10 Refills, Scented and Essential Oils for Home and Bathroom Use, Fits Glade PlugIn Warmer
Units sold10K
MIULEE
2 ASINs in Top 10
18.2%
Units
14K
Revenue
$329K
Avg. price
$20.47
B08SBYPF14
$24.95·★4.6·9.8K revsMIULEE 100% Blackout Linen Curtains for Bedroom 52x84 Inches Natural Beige | Room Darkening, Light Blocking, Thermal Insulated, Grommet Top, Linen Textured, Window Curtains for Living Room, 2 Panels
Units sold10KB0F32X2289
$15.99·★4.5·997 revsMIULEE 100% Blackout Linen Curtains for Bedroom 42 x 84 Inch Ivory 2 Panels | Thermal Insulated, Room Darkening Drapes for Living Room, Back Tab Rod Pocket Pinch Pleated, Solid Luxury Decor
Units sold4K
Air Wick
1 ASIN in Top 10
13.0%
Units
10K
Revenue
$223.2K
Avg. price
$21.98
B07QKL4W1V
$21.98·★4.7·32.6K revsAir Wick Plug In Refills with Essential Oils, Fresh Linen, 10 count | A 10 count Fresh Linen pack of plug-in scented oil refills, infused with essential oils for Air Wick air fresheners.
Units sold10K
Trending Linen Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0F32X2289 booked 4K units at $15.99, with ▲ 0.0% MoM change. On the growth side, B0FMDBZRMV leads positive momentum with ▲ 133.3% MoM growth on 700 units, with B07C9HL1G1 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F32X2289
MIULEE 100% Blackout Linen Curtains for Bedroom 42 x 84 Inch Ivory 2 Panels | Thermal Insulated, Room Darkening Drapes for Living Room, Back Tab Rod Pocket Pinch Pleated, Solid Luxury Decor
Price
$15.99
Rating
4.5
Reviews
997
Latest month sales
B0FMDBZRMV
MIULEE Pinch Pleated Thick Linen Curtains 40x90 Inches Birch 4 Panels Set | Ivory Cream, Back Tab, Memory Trained, Pinch Pleat, Semi Sheer, Light Filtering Curtains, Living Room Bedroom Window Drapes
Price
$73.89
Rating
4.7
Reviews
471
Latest month sales
B07C9HL1G1
H.VERSAILTEX 100% Blackout Linen Curtains 84" L 2 Panels Natural | Total Black Out Drapes, Room Darkening Thermal Insulated, Grommet, GRS Certified, 52"W x 84"L Each for Bedroom/Living Room
Unlock to view ASIN details and product titles
Price
$29.95
Rating
4.6
Reviews
25.7K
Latest month sales
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