Bikini Swimsuits For Women Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bikini Swimsuits For Women sales on Amazon US totaled 14,850 units in July 2026 (▼ 12.9% vs. the prior month), generating an estimated $485,398 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 45.8% of unit volume and 43.5% of revenue, while a typical listing is priced at $31.33. The keyword itself pulled 2,524 Amazon queries over the same period (▼ 69.1% MoM).
Zooming out to the 12-month window ending July 2026, the bikini swimsuits for women Top 50 moved 66,150 units and $2,119,904 in cumulative sales — an average of 5,513 units and $176,659 per month. Monthly throughput topped out at 17,050 units in June 2026 and dipped to 1,050 in October 2025, leaving the latest reading 450.0% higher than August 2025.
Bikini Swimsuits For Women Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
14.8K
▼ 12.9% MoM
Monthly Revenue 2026/07
$485.4K
▼ 13.7% MoM
Top 10 Market Share 2026/07
45.8%
Bikini Swimsuits For Women Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bikini swimsuits for women listing on Amazon US in July 2026 is ASIN B0FSSCMT56 (Brand: BMJL), which sold 1,000 units at $29.99 apiece — equal to 6.7% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 6,800 units and $211,370 in July 2026 — 45.8% of unit volume and 43.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bikini Swimsuits For Women' on Amazon
July 2026
Is 45.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0FSSCMT56
BMJL Womens Color Block Bikini Sets Supportive Wide Strap Swim Suits 2026
1K
▲ 0.0%vs. prior month
$30K
latest month
12-month trend
B088FQ4WZD
Suvimuga Women Halter Triangle Bikini Set 2 Piece String Swimsuit
900
▼ 10.0%vs. prior month
$25.1K
latest month
12-month trend
B0FDG3FWWD
Yonique Women Plus Size High Waisted Bikini Ribbed Two Piece Tummy Control Swimsuit
800
▼ 20.0%vs. prior month
$29.6K
latest month
12-month trend
B0F544LRPQ
Blooming Jelly Womens Sexy Bikini Sets Cheeky Bathing Suit U-Wire Swimsuits
700
▼ 22.2%vs. prior month
$21.8K
latest month
12-month trend
B0FSDCN25W
Daci Women's Scoop Neck 2 Piece Bikini Set
700
▲ 16.7%vs. prior month
$19.6K
latest month
12-month trend
B0FHKXVNYS
Yonique Two Piece Twist Front Swimsuit Criss Cross Bikini Set
600
▼ 40.0%vs. prior month
$19.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bikini Swimsuits For Women Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Yonique is the best-performing bikini swimsuits for women brand in July 2026, moving 1,400 units across 2 ASINs for 20.6% of Top 10 volume. Daci follows with 1,200 units (17.6%), ahead of BMJL on 1,000 units (14.7%).
Volume is spread across 8 brands, with the top three holding 52.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $27.99 to $33.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Yonique
2 ASINs in Top 10
20.6%
Units
1.4K
Revenue
$49.4K
Avg. price
$33.49
B0FDG3FWWD
$33.99·★4.2·204 revsYonique Women Plus Size High Waisted Bikini Ribbed Two Piece Tummy Control Swimsuit
Units sold800B0FHKXVNYS
$32.99·★4.1·166 revsYonique Two Piece Twist Front Swimsuit Criss Cross Bikini Set
Units sold600
Daci
2 ASINs in Top 10
17.6%
Units
1.2K
Revenue
$33.6K
Avg. price
$27.99
B0FSDCN25W
$27.99·★4.1·269 revsDaci Women's Scoop Neck 2 Piece Bikini Set
Units sold700B0FSD9YRBC
$27.99·★4.1·269 revsDaci Women's Scoop Neck 2 Piece Bikini Set
Units sold500
BMJL
1 ASIN in Top 10
14.7%
Units
1K
Revenue
$30K
Avg. price
$29.99
B0FSSCMT56
$29.99·★4.3·612 revsBMJL Womens Color Block Bikini Sets Supportive Wide Strap Swim Suits 2026
Units sold1K
Trending Bikini Swimsuits For Women Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0FSD9YRBC booked 500 units at $27.99, with ▲ 0.0% MoM change. On the growth side, B0FSKK4T36 leads positive momentum with ▲ 100.0% MoM growth on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FSD9YRBC
Daci Women's Scoop Neck 2 Piece Bikini Set
Price
$27.99
Rating
4.1
Reviews
269
Latest month sales
B0GJYJFN2V
WDIRARA Women's Polka Dots 2 Piece Boyshorts Bikini Set Halter Y2K Swimsuit
Price
$23.19
Rating
3.7
Reviews
159
Latest month sales
B0FSKK4T36
YELAIVP Women's Plus Size Halter String Triangle Bikini Sets 3 Piece Swimsuits with Side Ruched Drawstring Cover Up
Unlock to view ASIN details and product titles
Price
$33.99
Rating
4.2
Reviews
127
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this bikini swimsuits for women report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card