Bikini For Women Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bikini For Women sales on Amazon US totaled 20,100 units in July 2026 (▼ 20.9% vs. the prior month), generating an estimated $598,412 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 41.8% of unit volume and 45.2% of revenue, while a typical listing is priced at $27.60. The keyword itself pulled 9,031 Amazon queries over the same period (▼ 52.5% MoM).
Zooming out to the 12-month window ending July 2026, the bikini for women Top 50 moved 116,700 units and $3,309,629 in cumulative sales — an average of 9,725 units and $275,802 per month. Monthly throughput topped out at 25,400 units in June 2026 and dipped to 3,850 in October 2025, leaving the latest reading 98.0% higher than August 2025.
Bikini For Women Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
20.1K
▼ 20.9% MoM
Monthly Revenue 2026/07
$598.4K
▼ 19.7% MoM
Top 10 Market Share 2026/07
41.8%
Bikini For Women Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bikini for women listing on Amazon US in July 2026 is ASIN B0BWRBLDMS (Brand: geluboao), which sold 1,000 units at $24.23 apiece — equal to 5.0% of every unit tracked in this report.
The Top 10 ASINs account for 8,400 units and $270,311 in July 2026 — 41.8% of unit volume and 45.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bikini For Women' on Amazon
July 2026
Is 41.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BWRBLDMS
geluboao Bikini Set for Women Solid V Neck Knot Front Push Up High Leg Thong Two Piece Swimsuit
1K
▲ 0.0%vs. prior month
$28.3K
latest month
12-month trend
B0DKFF3FN1
Blooming Jelly Womens High Waisted Bikini Sets Tummy Control Swimsuits 2026
1K
▲ 0.0%vs. prior month
$38.2K
latest month
12-month trend
B0G1422QRF
popvil Womens Tummy Control 3 Piece Swimsuit with Skirt High Waisted Bikini
1K
▼ 66.7%vs. prior month
$40.6K
latest month
12-month trend
B08K7K18MN
CUPSHE Women's Bikini Set Reversible Bottom Two Piece Swimsuit
1K
▲ 0.0%vs. prior month
$38K
latest month
12-month trend
B088FQ4WZD
Suvimuga Women Halter Triangle Bikini Set 2 Piece String Swimsuit
900
▼ 10.0%vs. prior month
$25.1K
latest month
12-month trend
B079FGL467
SherryDC Women's Solid Scoop Neck Push Up Padded Brazilian Thong Bikini Swimsuit Bathing Suit
800
▲ 0.0%vs. prior month
$26.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bikini For Women Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
geluboao is the best-performing bikini for women brand in July 2026, moving 1,000 units across 1 ASIN for 11.9% of Top 10 volume. Blooming Jelly follows with 1,000 units (11.9%), ahead of popvil on 1,000 units (11.9%).
Volume is spread across 10 brands, with the top three holding 35.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $24.23 to $34.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
geluboao
1 ASIN in Top 10
11.9%
Units
1K
Revenue
$28.3K
Avg. price
$24.23
B0BWRBLDMS
$24.23·★4.0·4.5K revsgeluboao Bikini Set for Women Solid V Neck Knot Front Push Up High Leg Thong Two Piece Swimsuit
Units sold1K
Blooming Jelly
1 ASIN in Top 10
11.9%
Units
1K
Revenue
$38.2K
Avg. price
$32.99
B0DKFF3FN1
$32.99·★4.2·2.7K revsBlooming Jelly Womens High Waisted Bikini Sets Tummy Control Swimsuits 2026
Units sold1K
popvil
1 ASIN in Top 10
11.9%
Units
1K
Revenue
$40.6K
Avg. price
$34.99
B0G1422QRF
$34.99·★4.0·780 revspopvil Womens Tummy Control 3 Piece Swimsuit with Skirt High Waisted Bikini
Units sold1K
Trending Bikini For Women Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0G4M76X68 booked 700 units at $28.99, with ▲ 16.7% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G4M76X68
ZAFUL Womens Crochet Cover Up Shorts for Beach High Waisted Swim Bottom
Price
$28.99
Rating
4.1
Reviews
278
Latest month sales
B0D9K6LQT9
Aqua Eve Halter Triangle Bikini Set Two piece Low Rise Swimsuit
Price
$19.99
Rating
4.3
Reviews
1.2K
Latest month sales
B0FSDCN25W
Daci Women's Scoop Neck 2 Piece Bikini Set
Unlock to view ASIN details and product titles
Price
$27.99
Rating
4.1
Reviews
267
Latest month sales
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