Bikini For Women Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bikini For Women sales on Amazon US totaled 20,600 units in July 2026 (▼ 22.1% vs. the prior month), generating an estimated $583,509 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 40.3% of unit volume and 43.4% of revenue, while a typical listing is priced at $26.64. The keyword itself pulled 7,250 Amazon queries over the same period (▼ 57.7% MoM).
Zooming out to the 12-month window ending July 2026, the bikini for women Top 50 moved 119,200 units and $3,202,504 in cumulative sales — an average of 9,933 units and $266,875 per month. Monthly throughput topped out at 26,450 units in June 2026 and dipped to 4,200 in November 2025, leaving the latest reading 90.7% higher than August 2025.
Bikini For Women Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
20.6K
▼ 22.1% MoM
Monthly Revenue 2026/07
$583.5K
▼ 20.2% MoM
Top 10 Market Share 2026/07
40.3%
Bikini For Women Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bikini for women listing on Amazon US in July 2026 is ASIN B0BWRBLDMS (Brand: geluboao), which sold 1,000 units at $24.23 apiece — equal to 4.9% of every unit tracked in this report.
The Top 10 ASINs account for 8,300 units and $253,317 in July 2026 — 40.3% of unit volume and 43.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bikini For Women' on Amazon
July 2026
Is 40.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0BWRBLDMS
geluboao Bikini Set for Women Solid V Neck Knot Front Push Up High Leg Thong Two Piece Swimsuit
1K
▲ 0.0%vs. prior month
$28.3K
latest month
12-month trend
B0G1422QRF
popvil Womens Tummy Control 3 Piece Swimsuit with Skirt High Waisted Bikini
1K
▼ 66.7%vs. prior month
$40.6K
latest month
12-month trend
B08K7K18MN
CUPSHE Women's Bikini Set Reversible Bottom Two Piece Swimsuit
1K
▲ 0.0%vs. prior month
$38K
latest month
12-month trend
B088FQ4WZD
Suvimuga Women Halter Triangle Bikini Set 2 Piece String Swimsuit
900
▼ 10.0%vs. prior month
$25.1K
latest month
12-month trend
B079FGL467
SherryDC Women's Solid Scoop Neck Push Up Padded Brazilian Thong Bikini Swimsuit Bathing Suit
800
▲ 0.0%vs. prior month
$26.2K
latest month
12-month trend
B0BWR7MMXW
geluboao Bikini Set for Women Solid V Neck Knot Front Push Up High Leg Thong Two Piece Swimsuit
800
▲ 14.3%vs. prior month
$22.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bikini For Women Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
geluboao is the best-performing bikini for women brand in July 2026, moving 1,800 units across 2 ASINs for 21.7% of Top 10 volume. popvil follows with 1,000 units (12.0%), ahead of CUPSHE on 1,000 units (12.0%).
Volume is spread across 9 brands, with the top three holding 45.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $24.23 to $37.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
geluboao
2 ASINs in Top 10
21.7%
Units
1.8K
Revenue
$50.6K
Avg. price
$24.23
B0BWRBLDMS
$24.23·★4.0·4.5K revsgeluboao Bikini Set for Women Solid V Neck Knot Front Push Up High Leg Thong Two Piece Swimsuit
Units sold1KB0BWR7MMXW
$24.23·★4.0·4.5K revsgeluboao Bikini Set for Women Solid V Neck Knot Front Push Up High Leg Thong Two Piece Swimsuit
Units sold800
popvil
1 ASIN in Top 10
12.0%
Units
1K
Revenue
$40.6K
Avg. price
$34.99
B0G1422QRF
$34.99·★4.0·786 revspopvil Womens Tummy Control 3 Piece Swimsuit with Skirt High Waisted Bikini
Units sold1K
CUPSHE
1 ASIN in Top 10
12.0%
Units
1K
Revenue
$38K
Avg. price
$37.99
B08K7K18MN
$37.99·★4.4·12.7K revsCUPSHE Women's Bikini Set Reversible Bottom Two Piece Swimsuit
Units sold1K
Trending Bikini For Women Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0BWR7MMXW booked 800 units at $24.23, with ▲ 14.3% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BWR7MMXW
geluboao Bikini Set for Women Solid V Neck Knot Front Push Up High Leg Thong Two Piece Swimsuit
Price
$24.23
Rating
4.0
Reviews
4.5K
Latest month sales
B0D9K6LQT9
Aqua Eve Halter Triangle Bikini Set Two piece Low Rise Swimsuit
Price
$19.99
Rating
4.3
Reviews
1.3K
Latest month sales
B0G4M76X68
ZAFUL Womens Crochet Cover Up Shorts for Beach High Waisted Swim Bottom
Unlock to view ASIN details and product titles
Price
$29.99
Rating
4.1
Reviews
294
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this bikini for women report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card