Prime Deals Sale Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Prime Deals Sale sales on Amazon US totaled 3,340,000 units in July 2026 (▼ 4.6% vs. the prior month), generating an estimated $73,181,700 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 29.9% of unit volume and 21.6% of revenue, while a typical listing is priced at $25.12. The keyword itself pulled 51,077 Amazon queries over the same period (▼ 84.5% MoM).
Zooming out to the 12-month window ending July 2026, the prime deals sale Top 50 moved 36,253,800 units and $833,515,722 in cumulative sales — an average of 3,021,150 units and $69,459,644 per month. Monthly throughput topped out at 3,500,000 units in June 2026 and dipped to 2,060,000 in May 2026, leaving the latest reading 12.4% higher than August 2025.
Prime Deals Sale Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
3.3M
▼ 4.6% MoM
Monthly Revenue 2026/07
$73.2M
▼ 9.4% MoM
Top 10 Market Share 2026/07
29.9%
Prime Deals Sale Market Share & Sales Concentration on Amazon US — July 2026
The most-sold prime deals sale listing on Amazon US in July 2026 is ASIN B005PLQIQ4 (Brand: Crest), which sold 100,000 units at $8.99 apiece — equal to 3.0% of every unit tracked in this report.
The Top 10 ASINs account for 1,000,000 units and $15,829,000 in July 2026 — 29.9% of unit volume and 21.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Prime Deals Sale' on Amazon
July 2026
Is 29.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B005PLQIQ4
Crest + Scope Whitening Toothpaste - Pack of 3, 5.4 Oz Tubes - Anticavity Fluoride Toothpaste, Fresh Breath, Kills Germs - Tartar Protection, Enamel Protection - Minty Fresh Flavor
100K
▲ 0.0%vs. prior month
$899K
latest month
12-month trend
B00HSC9F2C
Clorox Disinfecting Wipes Back to School Variety Pack, 75 Count Each, Pack of 3 (Package May Vary)
100K
▲ 0.0%vs. prior month
$1.2M
latest month
12-month trend
B074PY4Y8Y
Dixie Large Paper Plates, 10 Inch, 150 Count, 2X Stronger*, Microwave-Safe, Soak-Proof, Cut Resistant, Disposable Plates For Everyday Breakfast, Lunch, & Dinner Meals
100K
▲ 11.1%vs. prior month
$1.4M
latest month
12-month trend
B0768N9N6M
Nespresso Vertuo, Melozio, Medium Roast, 30-Count Coffee Pods | Capsules Pack of 1
100K
▲ 0.0%vs. prior month
$4.2M
latest month
12-month trend
B07BGLT25K
Scott ComfortPlus Toilet Paper, 12 Triple Rolls, 231 Sheets per Roll, Septic-Safe, 1-Ply Toilet Tissue
100K
▲ 0.0%vs. prior month
$568K
latest month
12-month trend
B07BVYZL88
LUMIFY Redness Relief Eye Drops, Whiter & Brighter Looking Eyes, 0.25 oz | Works in 1 minute, lasts up to 8 hours, For Whiter & Brighter Looking Eyes, 1 bottle
100K
vs. prior month
$1.8M
latest month
12-month trend
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Best Prime Deals Sale Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
LUMIFY is the best-performing prime deals sale brand in July 2026, moving 200,000 units across 2 ASINs for 20.0% of Top 10 volume. Crest follows with 100,000 units (10.0%), ahead of Clorox on 100,000 units (10.0%).
Volume is spread across 9 brands, with the top three holding 40.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.99 to $15.46, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LUMIFY
2 ASINs in Top 10
20.0%
Units
200K
Revenue
$3M
Avg. price
$15.46
B07BVYZL88
$18.99·★4.8·70K revsLUMIFY Redness Relief Eye Drops, Whiter & Brighter Looking Eyes, 0.25 oz | Works in 1 minute, lasts up to 8 hours, For Whiter & Brighter Looking Eyes, 1 bottle
Units sold100KB07CDN39DP
$11.93·★4.6·42.2K revsLUMIFY Redness Relief Eye Drops, Whiter & Brighter Looking Eyes, 0.08 oz | Whitens eyes in 1 min, lasts up to 8 hours, 2.5mL bottle, For Whiter & Brighter Looking Eyes, travel-size
Units sold100K
Crest
1 ASIN in Top 10
10.0%
Units
100K
Revenue
$899K
Avg. price
$8.99
B005PLQIQ4
$8.99·★4.8·52.9K revsCrest + Scope Whitening Toothpaste - Pack of 3, 5.4 Oz Tubes - Anticavity Fluoride Toothpaste, Fresh Breath, Kills Germs - Tartar Protection, Enamel Protection - Minty Fresh Flavor
Units sold100K
Clorox
1 ASIN in Top 10
10.0%
Units
100K
Revenue
$1.2M
Avg. price
$10.23
B00HSC9F2C
$10.23·★4.8·120.6K revsClorox Disinfecting Wipes Back to School Variety Pack, 75 Count Each, Pack of 3 (Package May Vary)
Units sold100K
Trending Prime Deals Sale Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B074PY4Y8Y booked 100K units at $14.48, with ▲ 11.1% MoM change. On the growth side, B086WNKLTM leads positive momentum with ▲ 200.0% MoM growth on 30K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B074PY4Y8Y
Dixie Large Paper Plates, 10 Inch, 150 Count, 2X Stronger*, Microwave-Safe, Soak-Proof, Cut Resistant, Disposable Plates For Everyday Breakfast, Lunch, & Dinner Meals
Price
$14.48
Rating
4.8
Reviews
65.4K
Latest month sales
B07BVYZL88
LUMIFY Redness Relief Eye Drops, Whiter & Brighter Looking Eyes, 0.25 oz | Works in 1 minute, lasts up to 8 hours, For Whiter & Brighter Looking Eyes, 1 bottle
Price
$18.99
Rating
4.8
Reviews
70K
Latest month sales
B086WNKLTM
TICONN 6 Pack Extra Large Moving Bags Heavy Duty with Zippers & Carrying Handles, Durable Storage Bags Moving Boxes for Closet Organizers and Storage (6 Pack, Blue)
Unlock to view ASIN details and product titles
Price
$26.95
Rating
4.8
Reviews
45.9K
Latest month sales
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