Bha Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bha sales on Amazon US totaled 834,000 units in July 2026 (▼ 25.7% vs. the prior month), generating an estimated $14,803,700 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.9% of unit volume and 64.8% of revenue, while a typical listing is priced at $17.81. The keyword itself pulled 16,102 Amazon queries over the same period (▲ 9.1% MoM).
Zooming out to the 12-month window ending July 2026, the bha Top 50 moved 9,735,000 units and $176,122,273 in cumulative sales — an average of 811,250 units and $14,676,856 per month. Monthly throughput topped out at 1,123,000 units in June 2026 and dipped to 505,800 in May 2026, leaving the latest reading 28.8% higher than August 2025.
Bha Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
834K
▼ 25.7% MoM
Monthly Revenue 2026/07
$14.8M
▼ 27.1% MoM
Top 10 Market Share 2026/07
65.9%
Bha Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bha listing on Amazon US in July 2026 is ASIN B09V7Z4TJG (Brand: medicube), which sold 100,000 units at $15.12 apiece — equal to 12.0% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 550,000 units and $9,593,300 in July 2026 — 65.9% of unit volume and 64.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bha' on Amazon
July 2026
Is 65.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09V7Z4TJG
medicube Toner Pads Zero Pore Pad 2.0 for Exfoliation and Pore Care | Dual-Textured Facial Pad with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid - For All, Korean Skin Care, 70 Pads, 1 Pack
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B06WD5J8KY
The Ordinary Azelaic Acid Suspension 10%, Formula for Uneven and Blemish-Prone Skin
80K
▲ 0.0%vs. prior month
$976K
latest month
12-month trend
B0DG1DQ2S7
Anua Azelaic Acid 10 Hyaluron Redness Soothing Serum, 1.01 fl oz | Facial Serum for Blemish-Prone & Oily-Prone Skin, Lightweight & Hydrating Blemish Care, Hyaluronic Acid, Korean Skincare
70K
▼ 30.0%vs. prior month
$1.5M
latest month
12-month trend
B0BVV8BNYJ
ANUA Heartleaf Quercetinol Pore Deep Cleansing Foam, 5.07 fl.oz | Face wash for Pore Refining Cleanser, Hydrating Daily Cleanser For Double Cleansing, Gentle Foaming with BHA, Korean Skincare
60K
▼ 14.3%vs. prior month
$780K
latest month
12-month trend
B0C3PCJ6SD
The Ordinary Salicylic Acid 2% Solution, Acne-Fighting Serum for Blemish-Prone Skin
50K
▲ 0.0%vs. prior month
$335K
latest month
12-month trend
B0FVT77ZLL
ANUA PDRN Collagen Glow Facial Serum Spray, 3.38 fl oz | Hydrating Face Mist, Hyaluronic Acid, dewy glass finish, All Skin Types, Instant Plumping, Firming Care, Korean Skincare
50K
▼ 50.0%vs. prior month
$1M
latest month
12-month trend
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Best Bha Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
ANUA is the best-performing bha brand in July 2026, moving 210,000 units across 4 ASINs for 38.2% of Top 10 volume. The Ordinary follows with 130,000 units (23.6%), ahead of medicube on 100,000 units (18.2%).
With 5 brands splitting the Top 10 and 80.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.45 to $18.91, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
ANUA
4 ASINs in Top 10
38.2%
Units
210K
Revenue
$3.9M
Avg. price
$18.91
B0DG1DQ2S7
$19.80·★4.5·6.4K revsAnua Azelaic Acid 10 Hyaluron Redness Soothing Serum, 1.01 fl oz | Facial Serum for Blemish-Prone & Oily-Prone Skin, Lightweight & Hydrating Blemish Care, Hyaluronic Acid, Korean Skincare
Units sold70KB0BVV8BNYJ
$13.00·★4.6·20.9K revsANUA Heartleaf Quercetinol Pore Deep Cleansing Foam, 5.07 fl.oz | Face wash for Pore Refining Cleanser, Hydrating Daily Cleanser For Double Cleansing, Gentle Foaming with BHA, Korean Skincare
Units sold60KB0FVT77ZLL
$21.00·★4.5·6.3K revsANUA PDRN Collagen Glow Facial Serum Spray, 3.38 fl oz | Hydrating Face Mist, Hyaluronic Acid, dewy glass finish, All Skin Types, Instant Plumping, Firming Care, Korean Skincare
Units sold50KB0CLLV2T1P
$21.85·★4.5·16.9K revsANUA Niacinamide 10 + TXA 4 Serum, Korean Skincare, 1.01 fl.oz | Dark Spot Care, Hyaluronic Acid, Tranexamic Acid, Lightweight & Hydrating All-in-One Daily Facial Serum for Glass Skin
Units sold30K
The Ordinary
2 ASINs in Top 10
23.6%
Units
130K
Revenue
$1.3M
Avg. price
$9.45
B06WD5J8KY
$12.20·★4.5·8.8K revsThe Ordinary Azelaic Acid Suspension 10%, Formula for Uneven and Blemish-Prone Skin
Units sold80KB0C3PCJ6SD
$6.70·★4.7·13.2K revsThe Ordinary Salicylic Acid 2% Solution, Acne-Fighting Serum for Blemish-Prone Skin
Units sold50K
medicube
1 ASIN in Top 10
18.2%
Units
100K
Revenue
$1.8M
Avg. price
$15.12
B09V7Z4TJG
$15.12·★4.6·31K revsmedicube Toner Pads Zero Pore Pad 2.0 for Exfoliation and Pore Care | Dual-Textured Facial Pad with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid - For All, Korean Skin Care, 70 Pads, 1 Pack
Units sold100K
Trending Bha Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07C5SS6YD booked 40K units at $15.00, with ▲ 100.0% MoM change. On the growth side, B0BQCPJ95D leads positive momentum with ▲ 100.0% MoM growth on 10K units, with B08GG9M863 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07C5SS6YD
Paula's Choice SKIN PERFECTING 2% BHA Liquid Exfoliant | Gentle Salicylic Acid Facial Exfoliator for Blackheads, Enlarged Pores, Wrinkles & Fine Lines
Price
$15.00
Rating
4.5
Reviews
116.4K
Latest month sales
B0BQCPJ95D
Naturium KP Body Scrub & Mask, AHA, BHA, PHA Exfoliants, 8 fl oz | Dead Skin Removal with Jojoba Esters, Glycolic & Salicylic Acid, for Smooth Texture & Clean Pores, Fragrance Free
Price
$13.29
Rating
4.7
Reviews
1.3K
Latest month sales
B08GG9M863
Minimalist Salicylic Acid 2% Serum For Blackheads, Whiteheads & Open Pores | Reduces Excess Oil & Bumpy Texture | BHA Liquid Exfoliant for Oily & Acne Prone Skin | For Women & Men | 1 Fl Oz/30ml
Unlock to view ASIN details and product titles
Price
$9.59
Rating
4.4
Reviews
23.3K
Latest month sales
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