Better Than Paper Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Better Than Paper sales on Amazon US totaled 92,000 units in July 2026 (▲ 50.3% vs. the prior month), generating an estimated $2,542,305 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 70.7% of unit volume and 72.0% of revenue, while a typical listing is priced at $24.26. The keyword itself pulled 43,279 Amazon queries over the same period (▲ 35.5% MoM).
Zooming out to the 12-month window ending July 2026, the better than paper Top 50 moved 570,200 units and $16,455,131 in cumulative sales — an average of 47,517 units and $1,371,261 per month. Monthly throughput topped out at 92,000 units in July 2026 and dipped to 25,500 in May 2026, leaving the latest reading 12.6% higher than August 2025.
Better Than Paper Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
92K
▲ 50.3% MoM
Monthly Revenue 2026/07
$2.5M
▲ 41.8% MoM
Top 10 Market Share 2026/07
70.7%
Better Than Paper Market Share & Sales Concentration on Amazon US — July 2026
The most-sold better than paper listing on Amazon US in July 2026 is ASIN B0BMQK3GT4 (Brand: Amazon Aware), which sold 40,000 units at $31.94 apiece — equal to 43.5% of every unit tracked in this report and 6.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 65,000 units and $1,830,250 in July 2026 — 70.7% of unit volume and 72.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Better Than Paper' on Amazon
July 2026
Is 70.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BMQK3GT4
Amazon Aware Bamboo 3-Ply Toilet Paper, Unscented, 24 Rolls, FSC Certified, 350 Sheets, 8400 Count, Pack of 24, Plastic-Free
40K
▲ 0.0%vs. prior month
$1.2M
latest month
12-month trend
B0792HCFTJ
Teacher Created Resources Black Better Than Paper Bulletin Board Roll (TCR77314)
6K
▲ 200.0%vs. prior month
$149K
latest month
12-month trend
B0F52WR1MC
Fluxynara 48" x 36" Large Felt Bulletin Board, Oatmeal | 12 Pack Cork Board Alternative with 60 Safe Adhesive Tabs, Pin Boards for Wall Decor, Home, Office, Classroom,Dorm
5K
▲ 66.7%vs. prior month
$174.9K
latest month
12-month trend
B08M5L3HBF
Teacher Created Resources White Shiplap Better Than Paper® Bulletin Board Roll (TCR77498)
4K
▲ 300.0%vs. prior month
$90.6K
latest month
12-month trend
B077PBFKBW
Bryco Goods Jumbo Kraft Paper Roll - Brown - 18" x 2100" (175') - USA Made - Suitable for Packing - Moving - Shipping - Crafts - Wall Art - Bulletin Boards - Floor Covering - Table Runner
2K
▲ 0.0%vs. prior month
$34K
latest month
12-month trend
B078NKPX68
Teacher Created Resources White Better Than Paper Bulletin Board Roll (TCR77373)
2K
▲ 185.7%vs. prior month
$49.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Better Than Paper Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Aware is the best-performing better than paper brand in July 2026, moving 40,000 units across 1 ASIN for 61.5% of Top 10 volume. Teacher Created Resources follows with 18,000 units (27.7%), ahead of Fluxynara on 5,000 units (7.7%).
With 4 brands splitting the Top 10 and 96.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $19.92 to $34.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Aware
1 ASIN in Top 10
61.5%
Units
40K
Revenue
$1.2M
Avg. price
$31.94
B0BMQK3GT4
$31.94·★4.5·6.5K revsAmazon Aware Bamboo 3-Ply Toilet Paper, Unscented, 24 Rolls, FSC Certified, 350 Sheets, 8400 Count, Pack of 24, Plastic-Free
Units sold40K
Teacher Created Resources
7 ASINs in Top 10
27.7%
Units
18K
Revenue
$418.1K
Avg. price
$19.92
B0792HCFTJ
$17.99·★4.8·3.8K revsTeacher Created Resources Black Better Than Paper Bulletin Board Roll (TCR77314)
Units sold6KB08M5L3HBF
$20.68·★4.7·1.1K revsTeacher Created Resources White Shiplap Better Than Paper® Bulletin Board Roll (TCR77498)
Units sold4KB078NKPX68
$17.99·★4.8·1.4K revsTeacher Created Resources White Better Than Paper Bulletin Board Roll (TCR77373)
Units sold2KB07Q7DSKWN
$12.73·★4.3·1.9K revsTeacher Created Resources Better Than Paper®Mounting Tape (TCR77298)
Units sold2KB0BPK4SCPK
$30.98·★4.8·404 revsTeacher Created Resources Lined Better Than Paper Bulletin Board Roll (TCR77910)
Units sold2KB078NG2R59
$19.10·★4.8·6.8K revsTeacher Created Resources White Wood Better Than Paper Bulletin Board Roll (77366)
Units sold1KB09KX63WDC
$19.99·★4.8·844 revsTeacher Created Resorces Calming Blue Better Than Paper® Bulletin Board Roll (TCR77410)
Units sold1K
Fluxynara
1 ASIN in Top 10
7.7%
Units
5K
Revenue
$174.9K
Avg. price
$34.99
B0F52WR1MC
$34.99·★4.5·2.1K revsFluxynara 48" x 36" Large Felt Bulletin Board, Oatmeal | 12 Pack Cork Board Alternative with 60 Safe Adhesive Tabs, Pin Boards for Wall Decor, Home, Office, Classroom,Dorm
Units sold5K
Trending Better Than Paper Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09KX63WDC booked 1K units at $19.99, with ▲ 66.7% MoM change. On the growth side, B0DJ9TR42Z leads positive momentum with ▲ 900.0% MoM growth on 500 units, with B08M5QZT54 close behind at ▲ 500.0% MoM on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09KX63WDC
Teacher Created Resorces Calming Blue Better Than Paper® Bulletin Board Roll (TCR77410)
Price
$19.99
Rating
4.8
Reviews
844
Latest month sales
B0DJ9TR42Z
Teacher Created Resources Retreat Green Better Than Paper® Bulletin Board Roll (TCR77525)
Price
$29.03
Rating
4.8
Reviews
37
Latest month sales
B08M5QZT54
Teacher Created Resources Beachwood Better Than Paper® Bulletin Board Roll (TCR77400)
Unlock to view ASIN details and product titles
Price
$16.75
Rating
4.8
Reviews
688
Latest month sales
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