Betta Fish Tank Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Betta Fish Tank sales on Amazon US totaled 54,200 units in July 2026 (▼ 0.6% vs. the prior month), generating an estimated $985,217 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 79.3% of unit volume and 54.9% of revenue, while a typical listing is priced at $41.49. The keyword itself pulled 27,759 Amazon queries over the same period (▲ 9.4% MoM).
Zooming out to the 12-month window ending July 2026, the betta fish tank Top 50 moved 544,700 units and $10,580,133 in cumulative sales — an average of 45,392 units and $881,678 per month. Monthly throughput topped out at 54,550 units in June 2026 and dipped to 32,550 in May 2026, leaving the latest reading 34.8% higher than August 2025.
Betta Fish Tank Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
54.2K
▼ 0.6% MoM
Monthly Revenue 2026/07
$985.2K
▼ 1.6% MoM
Top 10 Market Share 2026/07
79.3%
Betta Fish Tank Market Share & Sales Concentration on Amazon US — July 2026
The most-sold betta fish tank listing on Amazon US in July 2026 is ASIN B00025694O (Brand: Seachem), which sold 9,000 units at $16.62 apiece — equal to 16.6% of every unit tracked in this report and 13% ahead of the No. 2 listing.
The Top 10 ASINs account for 43,000 units and $541,120 in July 2026 — 79.3% of unit volume and 54.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Betta Fish Tank' on Amazon
July 2026
Is 79.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B00025694O
Seachem Prime -500 ml/ 17 fl. oz. | Chemical Remover and Detoxifier
9K
▲ 0.0%vs. prior month
$149.6K
latest month
12-month trend
B091D3DTWS
Tetra Water Cleaner Gravel Siphon for Aquariums Up to 55 Gal | Makes Water Changes Easier, Removes Debris From Gravel, Remove 30% Of Water Every 30 Days
8K
▲ 0.0%vs. prior month
$82.3K
latest month
12-month trend
B00JMABYUO
Fluval 12694 Plant and Shrimp Stratum for Freshwater Fish Tanks, 8.8 lbs. | Aquarium Substrate for Strong Plant Growth, Supports Neutral to Slightly Acidic pH
7K
▼ 12.5%vs. prior month
$127.9K
latest month
12-month trend
B005D4NZJG
TetraBetta PLUS Floating Mini Pellets, Fish Food With Natural Color Enhancer, 1.2 ounces
5K
▲ 0.0%vs. prior month
$15K
latest month
12-month trend
B0B8ZJ2JXZ
Ameliade Aquarium Artificial Plants & Rock Cave Betta Fish Tank Decor Set | Betta Goldfish Aquarium Accessories, Soft Plastic Plants & Rock Cave Decorations, Small and Large Fish Bowl Ornaments
3K
▲ 0.0%vs. prior month
$24.1K
latest month
12-month trend
B0BGG7Z3N9
hygger Small Aquarium Betta Heater, Submersible Fish Tank Heater 10W/25W/50W/100W with LED Digital Display, Suitable for Marine Saltwater and Freshwater up to 5/10/16/26 Gallon
3K
▲ 50.0%vs. prior month
$49.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Betta Fish Tank Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Tetra is the best-performing betta fish tank brand in July 2026, moving 16,000 units across 3 ASINs for 37.2% of Top 10 volume. Seachem follows with 9,000 units (20.9%), ahead of Fluval on 7,000 units (16.3%).
With 8 brands splitting the Top 10 and 74.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.00 to $16.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Tetra
3 ASINs in Top 10
37.2%
Units
16K
Revenue
$145.2K
Avg. price
$10.00
B091D3DTWS
$10.29·★4.5·5.2K revsTetra Water Cleaner Gravel Siphon for Aquariums Up to 55 Gal | Makes Water Changes Easier, Removes Debris From Gravel, Remove 30% Of Water Every 30 Days
Units sold8KB005D4NZJG
$3.74·★4.6·4.3K revsTetraBetta PLUS Floating Mini Pellets, Fish Food With Natural Color Enhancer, 1.2 ounces
Units sold5KB0002DHYF4
$15.97·★4.2·22.6K revsTetra Whisper 85 GPH Internal Power Filter For Aquariums | For Fish Tanks Up To 10 Gallons, Whisper Quiet, Space-Saving Internal Filter Clips on Tank
Units sold3K
Seachem
1 ASIN in Top 10
20.9%
Units
9K
Revenue
$149.6K
Avg. price
$16.62
B00025694O
$16.62·★4.8·43.3K revsSeachem Prime -500 ml/ 17 fl. oz. | Chemical Remover and Detoxifier
Units sold9K
Fluval
1 ASIN in Top 10
16.3%
Units
7K
Revenue
$127.9K
Avg. price
$16.99
B00JMABYUO
$16.99·★4.7·18.2K revsFluval 12694 Plant and Shrimp Stratum for Freshwater Fish Tanks, 8.8 lbs. | Aquarium Substrate for Strong Plant Growth, Supports Neutral to Slightly Acidic pH
Units sold7K
Trending Betta Fish Tank Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0F17J6B2M booked 1K units at $23.88, with ▲ 0.0% MoM change. On the growth side, B001LUNAYG leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B08LKC4NLB close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F17J6B2M
AQUANEAT Fish Tank, 1 Gallon Betta Fish Tank, Small Aquarium Kit with LED Light and Water Filter Pump
Price
$23.88
Rating
3.4
Reviews
285
Latest month sales
B001LUNAYG
API BETTA WATER CONDITIONER Betta Fish Freshwater Aquarium Water Conditioner 1.7-Ounce Bottle
Price
$4.08
Rating
4.7
Reviews
3.5K
Latest month sales
B08LKC4NLB
Aqueon MiniBow Small Aquarium Starter Kit, All-in-One Desktop Fish Tank for Betta, Shrimp or Small Fish, Includes SmartClean Filter Technology, LED Light and Conditioner, Black, 5 Gallon
Unlock to view ASIN details and product titles
Price
$72.95
Rating
4.1
Reviews
5.6K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this betta fish tank report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card