Benjamin Franklin Costume Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Benjamin Franklin Costume sales on Amazon US totaled 3,050 units in July 2026 (▼ 43.0% vs. the prior month), generating an estimated $57,959 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 82.0% of unit volume and 71.4% of revenue, while a typical listing is priced at $32.15. The keyword itself pulled 1,058 Amazon queries over the same period (▼ 77.3% MoM).
Zooming out to the 12-month window ending July 2026, the benjamin franklin costume Top 50 moved 72,300 units and $1,320,905 in cumulative sales — an average of 6,025 units and $110,075 per month. Monthly throughput topped out at 24,050 units in October 2025 and dipped to 2,450 in August 2025, leaving the latest reading 24.5% higher than August 2025.
Benjamin Franklin Costume Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
3K
▼ 43.0% MoM
Monthly Revenue 2026/07
$58K
▼ 47.4% MoM
Top 10 Market Share 2026/07
82.0%
Benjamin Franklin Costume Market Share & Sales Concentration on Amazon US — July 2026
The most-sold benjamin franklin costume listing on Amazon US in July 2026 is ASIN B0F993GJRJ (Brand: Xeehwb), which sold 600 units at $7.99 apiece — equal to 19.7% of every unit tracked in this report and 20% ahead of the No. 2 listing.
The Top 10 ASINs account for 2,500 units and $41,368 in July 2026 — 82.0% of unit volume and 71.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Benjamin Franklin Costume' on Amazon
July 2026
Is 82.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0F993GJRJ
Xeehwb Pirate Hat,Pirate Costume Accessories Hat,Colonial Triangle Hat for Men Women,Halloween,Dress Up Party
600
▼ 40.0%vs. prior month
$5.9K
latest month
12-month trend
B0D7LSD2G2
Bettecos Mens Judge Colonial Wig with Glasses Long Blonde Powdered Wavy Wig Costume Cosplay Halloween Party White Wigs (Beige)
500
▼ 16.7%vs. prior month
$10K
latest month
12-month trend
B06VV93SQ8
Kangaroo Gold Santa Claus Glasses - Round Fake Glasses For Adults & Kids | Old Man Circular Glass Spectacles - Metal Frame Plastic Lenses Non Prescription - Nerd Adult Cosplay Apparel
400
▼ 33.3%vs. prior month
$2.8K
latest month
12-month trend
B08DKM426R
Topcosplay Judge Colonial Wig for Men Women Historical Powdered Wig Beige Halloween Costume Funny Wigs
300
▼ 40.0%vs. prior month
$5.1K
latest month
12-month trend
B0GFCZYR9X
GYQMBT Colonial Style wig,Founding Fathers Costume accessories,Judge Wig Set with Lace Tie and Lace Cuffs.
200
▲ 100.0%vs. prior month
$3.4K
latest month
12-month trend
B07GFDX74S
Bbalizko Mens Pirate Shirt Ruffle Victorian Renaissance Medieval Poet Shirt
100
▼ 50.0%vs. prior month
$2.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Benjamin Franklin Costume Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Xeehwb is the best-performing benjamin franklin costume brand in July 2026, moving 600 units across 1 ASIN for 24.0% of Top 10 volume. Bettecos follows with 600 units (24.0%), ahead of Kangaroo on 400 units (16.0%).
With 9 brands splitting the Top 10 and 64.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.95 to $19.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Xeehwb
1 ASIN in Top 10
24.0%
Units
600
Revenue
$5.9K
Avg. price
$7.99
B0F993GJRJ
$7.99·★4.0·194 revsXeehwb Pirate Hat,Pirate Costume Accessories Hat,Colonial Triangle Hat for Men Women,Halloween,Dress Up Party
Units sold600
Bettecos
2 ASINs in Top 10
24.0%
Units
600
Revenue
$12K
Avg. price
$19.99
B0D7LSD2G2
$19.99·★4.4·99 revsBettecos Mens Judge Colonial Wig with Glasses Long Blonde Powdered Wavy Wig Costume Cosplay Halloween Party White Wigs (Beige)
Units sold500B0C9WDMNPH
$19.99·★4.5·118 revsBettecos Old Man Bald Wig for Mens Cosplay Halloween Party Wigs | Short Wavy Colonial Costume Synthetic Hair Wigs
Units sold100
Kangaroo
1 ASIN in Top 10
16.0%
Units
400
Revenue
$2.8K
Avg. price
$6.95
B06VV93SQ8
$6.95·★4.4·2.2K revsKangaroo Gold Santa Claus Glasses - Round Fake Glasses For Adults & Kids | Old Man Circular Glass Spectacles - Metal Frame Plastic Lenses Non Prescription - Nerd Adult Cosplay Apparel
Units sold400
Trending Benjamin Franklin Costume Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0C9WDMNPH booked 100 units at $19.99, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C9WDMNPH
Bettecos Old Man Bald Wig for Mens Cosplay Halloween Party Wigs | Short Wavy Colonial Costume Synthetic Hair Wigs
Price
$19.99
Rating
4.5
Reviews
118
Latest month sales
B0DBH3P2MF
W-Plus Colonial Shoe Buckle - Perfect Historical Shoe Buckles Costume Accessory for Pilgrim and Fancy Dress, Historical Dress Up Accessories
Price
$6.99
Rating
4.5
Reviews
212
Latest month sales
B083G7J9ZD
Maxim Party Supplies George Washington Colonial Costume for Men, 4-Piece Historic Patriot Outfit
Unlock to view ASIN details and product titles
Price
$36.97
Rating
4.5
Reviews
289
Latest month sales
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