Belly Piercing Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Belly Piercing sales on Amazon US totaled 56,800 units in July 2026 (▲ 0.5% vs. the prior month), generating an estimated $548,889 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.8% of unit volume and 47.0% of revenue, while a typical listing is priced at $10.44. The keyword itself pulled 21,009 Amazon queries over the same period (▼ 27.2% MoM).
Zooming out to the 12-month window ending July 2026, the belly piercing Top 50 moved 526,650 units and $5,002,629 in cumulative sales — an average of 43,888 units and $416,886 per month. Monthly throughput topped out at 56,800 units in July 2026 and dipped to 29,750 in May 2026, leaving the latest reading 43.6% higher than August 2025.
Belly Piercing Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
56.8K
▲ 0.5% MoM
Monthly Revenue 2026/07
$548.9K
▼ 0.6% MoM
Top 10 Market Share 2026/07
52.8%
Belly Piercing Market Share & Sales Concentration on Amazon US — July 2026
The most-sold belly piercing listing on Amazon US in July 2026 is ASIN B0DY1MMC7K (Brand: GEMQUEEN), which sold 9,000 units at $5.99 apiece — equal to 15.8% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 30,000 units and $257,980 in July 2026 — 52.8% of unit volume and 47.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Belly Piercing' on Amazon
July 2026
Is 52.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DY1MMC7K
GEMQUEEN Piercing Ball Grabber Tool, 14-20G Taper for Changing Jewelry
9K
▲ 28.6%vs. prior month
$53.9K
latest month
12-month trend
B0CP9BLW3C
FIASASO 9 Pcs Belly Button Ring - Surgical Stainless Steel CZ Belly Rings Clicker Belly Piercings for Women Navel Piercing Jewelry Pack
6K
▼ 14.3%vs. prior month
$59.9K
latest month
12-month trend
B0F6CFKDP6
5PCS Belly Button Rings for Women 14G Dangle Navel Piercing Jewelry Set Surgical Stainless Steel Body Jewelry with CZ Butterfly Flower Teardrop Barbell for Beach Festival Daily
3K
▼ 25.0%vs. prior month
$27K
latest month
12-month trend
B0CTR3PD4F
LEE&RO Belly Button Ring Dangle Stainless Steel Belly Rings 14G Belly Button Piercing Cute Navel Ring Belly Piercing Jewelry
2K
▲ 0.0%vs. prior month
$24.6K
latest month
12-month trend
B0D8VPQNBD
Suotarn 14G Belly Button ring Dangle Belly Rings Surgical Stainless Steel Cute Bow Butterfly Heart Flower Dangling Belly Button Piercing Jewelry For Women Silver Dainty Dangly Navel Ring
2K
▲ 0.0%vs. prior month
$19.6K
latest month
12-month trend
B0FDWLKRXY
FIASASO 8 Pcs Belly Button Ring Dangle Hypoallergenic Surgical Stainless Steel Belly Rings for Women CZ Pearl Heart Butterfly Bow Flower Navel Piercing Jewelry Dangly Curved Navel Ring
2K
▲ 0.0%vs. prior month
$23.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Belly Piercing Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
GEMQUEEN is the best-performing belly piercing brand in July 2026, moving 9,000 units across 1 ASIN for 30.0% of Top 10 volume. FIASASO follows with 8,000 units (26.7%), ahead of MS CUTE on 3,000 units (10.0%).
With 9 brands splitting the Top 10 and 66.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.99 to $10.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
GEMQUEEN
1 ASIN in Top 10
30.0%
Units
9K
Revenue
$53.9K
Avg. price
$5.99
B0DY1MMC7K
$5.99·★4.1·1.3K revsGEMQUEEN Piercing Ball Grabber Tool, 14-20G Taper for Changing Jewelry
Units sold9K
FIASASO
2 ASINs in Top 10
26.7%
Units
8K
Revenue
$83.1K
Avg. price
$10.99
B0CP9BLW3C
$9.99·★4.4·1.9K revsFIASASO 9 Pcs Belly Button Ring - Surgical Stainless Steel CZ Belly Rings Clicker Belly Piercings for Women Navel Piercing Jewelry Pack
Units sold6KB0FDWLKRXY
$11.99·★4.5·420 revsFIASASO 8 Pcs Belly Button Ring Dangle Hypoallergenic Surgical Stainless Steel Belly Rings for Women CZ Pearl Heart Butterfly Bow Flower Navel Piercing Jewelry Dangly Curved Navel Ring
Units sold2K
MS CUTE
1 ASIN in Top 10
10.0%
Units
3K
Revenue
$27K
Avg. price
$8.99
B0F6CFKDP6
$8.99·★4.5·403 revs5PCS Belly Button Rings for Women 14G Dangle Navel Piercing Jewelry Set Surgical Stainless Steel Body Jewelry with CZ Butterfly Flower Teardrop Barbell for Beach Festival Daily
Units sold3K
Trending Belly Piercing Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0CDVV1L5N leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0BYNC6N3S close behind at ▲ 80.0% MoM on 900 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CDVV1L5N
Leocuci Surgical Stainless Steel Dangle Belly Button Rings for Women Belly Ring Dangling Piercing Jewelry with Heart Flower Butterfly14G
Price
$8.99
Rating
4.5
Reviews
1.1K
Latest month sales
B0BYNC6N3S
Incaton 14G Belly Button Rings, Stainless Steel Diamond Short Bar Belly Rings For Women, 6mm/10mm Hypoallergenic Navel Piercings With Gift Velvet Pouch
Price
$7.99
Rating
4.5
Reviews
196
Latest month sales
B08LS7SWB6
OMAIGAR Belly Rings for Women, Surgical Stainless Steel Belly Button Rings, Ideal Gift with Cute Package
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.6
Reviews
1.6K
Latest month sales
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