Beef Liver Dog Treats Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Beef Liver Dog Treats sales on Amazon US totaled 188,800 units in July 2026 (▼ 15.4% vs. the prior month), generating an estimated $3,626,100 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.4% of unit volume and 57.1% of revenue, while a typical listing is priced at $21.46. The keyword itself pulled 14,852 Amazon queries over the same period (▼ 0.2% MoM).
Zooming out to the 12-month window ending July 2026, the beef liver dog treats Top 50 moved 2,313,900 units and $42,975,840 in cumulative sales — an average of 192,825 units and $3,581,320 per month. Monthly throughput topped out at 223,100 units in June 2026 and dipped to 143,950 in May 2026, leaving the latest reading 9.7% higher than August 2025.
Beef Liver Dog Treats Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
188.8K
▼ 15.4% MoM
Monthly Revenue 2026/07
$3.6M
▼ 17.1% MoM
Top 10 Market Share 2026/07
60.4%
Beef Liver Dog Treats Market Share & Sales Concentration on Amazon US — July 2026
The most-sold beef liver dog treats listing on Amazon US in July 2026 is ASIN B0BWBNT8JX (Brand: Vital Essentials), which sold 30,000 units at $5.99 apiece — equal to 15.9% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 114,000 units and $2,070,750 in July 2026 — 60.4% of unit volume and 57.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Beef Liver Dog Treats' on Amazon
July 2026
Is 60.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BWBNT8JX
Vital Essentials Freeze Dried Dog Treats, Beef Liver, 2.1 oz Bag | Single Ingredient, Made With 100% Beef Liver, Grain-Free Training Treats, USA Made with U.S. & Globally Sourced Ingredients
30K
▼ 25.0%vs. prior month
$179.7K
latest month
12-month trend
B0002DGRSY
Stewart Freeze Dried Dog Treats, 100% Beef Liver, 21 oz Tub | Premium Quality Raw Protein, Single Ingredient, High Protein Training Treats & Food Topper, No Refrigeration, Cat Friendly
10K
▼ 50.0%vs. prior month
$349.8K
latest month
12-month trend
B07LB88XF7
Pupford Freeze Dried Training Treats for Dogs & Puppies (Beef Liver, 4 oz) | 475+ treats per bag, Ultra low-calorie, Only 3 ingredients, All breed sizes, Mess free and bite sized, Trainer recommended
10K
▲ 0.0%vs. prior month
$168.5K
latest month
12-month trend
B08XY6CFFW
Blue Buffalo Bits Beef Training Treats, 19 oz | Real Beef First, DHA for Cognitive Development, No Chicken By-Product Meals, Free from Red Dye 40
10K
▲ 0.0%vs. prior month
$149.8K
latest month
12-month trend
B08ZMNR5DC
Nutri Bites Freeze Dried Beef Liver Dog & Cat Treats, Single Ingredient
10K
▲ 0.0%vs. prior month
$279.9K
latest month
12-month trend
B09MZDFLSV
Full Moon All Natural Human Grade Dog Treats, Essential Beef Savory Sticks, 22 Ounce, 1.375 Pound (Pack of 1) | Human Grade, No corn, No wheat, No soy, Glycerin Free, Made in the USA
10K
▲ 0.0%vs. prior month
$169.9K
latest month
12-month trend
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Best Beef Liver Dog Treats Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Vital Essentials is the best-performing beef liver dog treats brand in July 2026, moving 30,000 units across 1 ASIN for 26.3% of Top 10 volume. Full Moon follows with 19,000 units (16.7%), ahead of Stewart on 10,000 units (8.8%).
Volume is spread across 9 brands, with the top three holding 51.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.99 to $34.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Vital Essentials
1 ASIN in Top 10
26.3%
Units
30K
Revenue
$179.7K
Avg. price
$5.99
B0BWBNT8JX
$5.99·★4.6·8.3K revsVital Essentials Freeze Dried Dog Treats, Beef Liver, 2.1 oz Bag | Single Ingredient, Made With 100% Beef Liver, Grain-Free Training Treats, USA Made with U.S. & Globally Sourced Ingredients
Units sold30K
Full Moon
2 ASINs in Top 10
16.7%
Units
19K
Revenue
$328.4K
Avg. price
$17.30
B09MZDFLSV
$16.99·★4.8·4.4K revsFull Moon All Natural Human Grade Dog Treats, Essential Beef Savory Sticks, 22 Ounce, 1.375 Pound (Pack of 1) | Human Grade, No corn, No wheat, No soy, Glycerin Free, Made in the USA
Units sold10KB0857ZCYSQ
$17.61·★4.6·4K revsFull Moon Essential Beef Jerky Tenders Dog Treats 24 oz | Human Grade, No corn, No wheat, No soy, Glycerin Free, Made in the USA
Units sold9K
Stewart
1 ASIN in Top 10
8.8%
Units
10K
Revenue
$349.8K
Avg. price
$34.98
B0002DGRSY
$34.98·★4.6·23.2K revsStewart Freeze Dried Dog Treats, 100% Beef Liver, 21 oz Tub | Premium Quality Raw Protein, Single Ingredient, High Protein Training Treats & Food Topper, No Refrigeration, Cat Friendly
Units sold10K
Trending Beef Liver Dog Treats Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00XRIKR0U booked 8K units at $5.49, with ▲ 14.3% MoM change. On the growth side, B01NAH883M leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0CW25PLV9 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00XRIKR0U
Caledon Farms Freeze Dried Beef Liver Bites Dog Treats, 150 Grams/5.3OZ
Price
$5.49
Rating
4.7
Reviews
2.4K
Latest month sales
B01NAH883M
Crumps' Naturals Beef Liver Sprinkles Brown, 4.2 Ounce (Pack of 1)
Price
$7.50
Rating
4.2
Reviews
9K
Latest month sales
B0CW25PLV9
BADLANDS RANCH Superfood Bite Freeze-Dried Beef Liver Dog Treats, 4 oz | Single-ingredient, USA-sourced; good for sensitive stomachs; high-value training reward; no additives
Unlock to view ASIN details and product titles
Price
$15.99
Rating
4.6
Reviews
1.5K
Latest month sales
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