Beach Umbrellas For Sand Portable Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Beach Umbrellas For Sand Portable sales on Amazon US totaled 85,900 units in July 2026 (▼ 3.5% vs. the prior month), generating an estimated $3,810,731 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.7% of unit volume and 38.1% of revenue, while a typical listing is priced at $55.11. The keyword itself pulled 5,823 Amazon queries over the same period (▼ 74.8% MoM).
Zooming out to the 12-month window ending July 2026, the beach umbrellas for sand portable Top 50 moved 344,250 units and $16,519,401 in cumulative sales — an average of 28,688 units and $1,376,617 per month. Monthly throughput topped out at 88,900 units in June 2026 and dipped to 4,450 in January 2026, leaving the latest reading 161.1% higher than August 2025.
Beach Umbrellas For Sand Portable Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
85.9K
▼ 3.5% MoM
Monthly Revenue 2026/07
$3.8M
▼ 9.2% MoM
Top 10 Market Share 2026/07
54.7%
Beach Umbrellas For Sand Portable Market Share & Sales Concentration on Amazon US — July 2026
The most-sold beach umbrellas for sand portable listing on Amazon US in July 2026 is ASIN B08X6VQBGJ (Brand: WEKAPO), which sold 10,000 units at $18.97 apiece — equal to 11.6% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 47,000 units and $1,452,780 in July 2026 — 54.7% of unit volume and 38.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Beach Umbrellas For Sand Portable' on Amazon
July 2026
Is 54.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B08X6VQBGJ
WEKAPO Beach Blanket Sandproof Waterproof, Extra Large Beach Mat, Oversized & Compact Sand Free, Quick Drying Beach Essentials for Vacation, Cruise, Picnic & Camping with Stakes
10K
▲ 0.0%vs. prior month
$218.8K
latest month
12-month trend
B085XBQFVM
WIWIGO Beach Blanket Mat Waterproof Sandproof for 2-8 Adults Quick Drying
8K
▲ 0.0%vs. prior month
$162.5K
latest month
12-month trend
B00HA2ZKFQ
Sport-Brella Versa-Brella SPF 50+ Adjustable Umbrella with Universal Clamp
5K
▼ 28.6%vs. prior month
$75.8K
latest month
12-month trend
B0BLTVB2TS
Famstar Beach Blanket Waterproof Sandproof 78''X81''/10'X9' Oversized Big Blanket
4K
▲ 33.3%vs. prior month
$49.9K
latest month
12-month trend
B0BNKW9YWJ
AMMSUN 8 Feet Large Beach Umbrella with Sand Anchor Heavy Duty High Wind Portable Outdoor Umbrellas UV 50+ Protection Air Vent Tilt Patio Garden Pool
4K
▲ 0.0%vs. prior month
$226.9K
latest month
12-month trend
B0DD8R3SLF
Sport-Brella Versa-Brella SPF 50+ Protection Adjustable Umbrella with Universal Clamp
4K
▲ 0.0%vs. prior month
$100K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Beach Umbrellas For Sand Portable Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
WEKAPO is the best-performing beach umbrellas for sand portable brand in July 2026, moving 10,000 units across 1 ASIN for 21.3% of Top 10 volume. Sport-Brella follows with 9,000 units (19.1%), ahead of WIWIGO on 8,000 units (17.0%).
Volume is spread across 8 brands, with the top three holding 57.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $17.45 to $28.12, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
WEKAPO
1 ASIN in Top 10
21.3%
Units
10K
Revenue
$218.8K
Avg. price
$18.97
B08X6VQBGJ
$18.97·★4.6·15.1K revsWEKAPO Beach Blanket Sandproof Waterproof, Extra Large Beach Mat, Oversized & Compact Sand Free, Quick Drying Beach Essentials for Vacation, Cruise, Picnic & Camping with Stakes
Units sold10K
Sport-Brella
2 ASINs in Top 10
19.1%
Units
9K
Revenue
$175.8K
Avg. price
$28.12
B00HA2ZKFQ
$27.99·★4.2·28.2K revsSport-Brella Versa-Brella SPF 50+ Adjustable Umbrella with Universal Clamp
Units sold5KB0DD8R3SLF
$28.25·★4.0·1.5K revsSport-Brella Versa-Brella SPF 50+ Protection Adjustable Umbrella with Universal Clamp
Units sold4K
WIWIGO
1 ASIN in Top 10
17.0%
Units
8K
Revenue
$162.5K
Avg. price
$17.45
B085XBQFVM
$17.45·★4.5·6.7K revsWIWIGO Beach Blanket Mat Waterproof Sandproof for 2-8 Adults Quick Drying
Units sold8K
Trending Beach Umbrellas For Sand Portable Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B06XWRLDML booked 3K units at $44.99, with ▲ 50.0% MoM change. On the growth side, B0GHVJGKDW leads positive momentum with ▲ 400.0% MoM growth on 1K units, with B0GVN44NFT close behind at ▲ 200.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B06XWRLDML
Wolfwise Pop Up Beach Tent, Easy Setup Sun Shade Shelter Foldable 3 Person | Instant Beach Sunshade Umbrella for Sand Popup, UPF 50+ UV Protection, Portable Carry Bag Carpa para Playa, 57L×87D×47H" Blue
Price
$44.99
Rating
4.3
Reviews
3.8K
Latest month sales
B0GHVJGKDW
Fisqueen 8FT Large Beach Umbrella with Wind Resistance Sand Anchor Sand Bag, Portable Outdoor Umbrella with UPF50+ UV Protection, Tilt Sun Shelter for Beach, Patio, Yard
Price
$48.99
Rating
4.1
Reviews
2.1K
Latest month sales
B0GVN44NFT
Nanlanzhou 47" Beach Chair Umbrella with 360° Adjustable Clamp
Unlock to view ASIN details and product titles
Price
$22.99
Rating
3.3
Reviews
43
Latest month sales
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