Beach Shorts For Men Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Beach Shorts For Men sales on Amazon US totaled 54,150 units in July 2026 (▼ 13.3% vs. the prior month), generating an estimated $1,030,669 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.7% of unit volume and 43.2% of revenue, while a typical listing is priced at $19.87. The keyword itself pulled 9,809 Amazon queries over the same period (▼ 44.5% MoM).
Zooming out to the 12-month window ending July 2026, the beach shorts for men Top 50 moved 306,650 units and $6,101,127 in cumulative sales — an average of 25,554 units and $508,427 per month. Monthly throughput topped out at 62,450 units in June 2026 and dipped to 12,550 in January 2026, leaving the latest reading 87.0% higher than August 2025.
Beach Shorts For Men Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
54.1K
▼ 13.3% MoM
Monthly Revenue 2026/07
$1M
▼ 17.6% MoM
Top 10 Market Share 2026/07
51.7%
Beach Shorts For Men Market Share & Sales Concentration on Amazon US — July 2026
The most-sold beach shorts for men listing on Amazon US in July 2026 is ASIN B0BWNHZCCR (Brand: NY Threads), which sold 8,000 units at $6.99 apiece — equal to 14.8% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 28,000 units and $445,250 in July 2026 — 51.7% of unit volume and 43.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Beach Shorts For Men' on Amazon
July 2026
Is 51.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0BWNHZCCR
NY Threads Breathable Mesh Mens Athletic Shorts Loose-Fit Quick Dry Running Gym Shorts
8K
▲ 0.0%vs. prior month
$55.5K
latest month
12-month trend
B09M6RJCRV
ELETOP Men's Swim Trunks with Mesh Liner 9 Inch Beach Bathing Suit
4K
▲ 0.0%vs. prior month
$77.5K
latest month
12-month trend
B085C1RXD4
FT FENTENG Mens Swim Trunks Quick Dry Board Shorts with Mesh Liner, Breathable Big & Tall Beach Shorts Swimwear Bathing Suits
3K
▼ 25.0%vs. prior month
$59.9K
latest month
12-month trend
B085C2KTNG
FT FENTENG Mens Swim Trunks Quick Dry Board Shorts with Mesh Liner, Breathable Big & Tall Beach Shorts Swimwear Bathing Suits
3K
▲ 0.0%vs. prior month
$59.9K
latest month
12-month trend
B0967MZ6J9
Srnede Mens Swimming Trunks Swim Trunks Quick Dry Swim Shorts with Mesh Lining Funny Swimwear Bathing Suits
2K
▼ 33.3%vs. prior month
$25.1K
latest month
12-month trend
B0BLNQ3C8Y
maamgic Mens Swim Trunks with Compression Liner 5 Inch Quick Dry for Beach
2K
▲ 0.0%vs. prior month
$54.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Beach Shorts For Men Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
NY Threads is the best-performing beach shorts for men brand in July 2026, moving 8,000 units across 1 ASIN for 28.6% of Top 10 volume. FT FENTENG follows with 6,000 units (21.4%), ahead of ELETOP on 4,000 units (14.3%).
With 7 brands splitting the Top 10 and 64.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.99 to $19.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
NY Threads
1 ASIN in Top 10
28.6%
Units
8K
Revenue
$55.5K
Avg. price
$6.99
B0BWNHZCCR
$6.99·★4.4·6.3K revsNY Threads Breathable Mesh Mens Athletic Shorts Loose-Fit Quick Dry Running Gym Shorts
Units sold8K
FT FENTENG
2 ASINs in Top 10
21.4%
Units
6K
Revenue
$119.9K
Avg. price
$19.99
B085C1RXD4
$19.99·★4.5·6.7K revsFT FENTENG Mens Swim Trunks Quick Dry Board Shorts with Mesh Liner, Breathable Big & Tall Beach Shorts Swimwear Bathing Suits
Units sold3KB085C2KTNG
$19.99·★4.5·6.7K revsFT FENTENG Mens Swim Trunks Quick Dry Board Shorts with Mesh Liner, Breathable Big & Tall Beach Shorts Swimwear Bathing Suits
Units sold3K
ELETOP
1 ASIN in Top 10
14.3%
Units
4K
Revenue
$77.5K
Avg. price
$17.99
B09M6RJCRV
$17.99·★4.6·4.5K revsELETOP Men's Swim Trunks with Mesh Liner 9 Inch Beach Bathing Suit
Units sold4K
Trending Beach Shorts For Men Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0C69C5QDT booked 2K units at $14.99, with ▲ 100.0% MoM change. On the growth side, B0GL1MJFZ4 leads positive momentum with ▲ 1300.0% MoM growth on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C69C5QDT
Lzzidou Men's Swim Trunks Mesh Lining Board Shorts Hawaiian Bathing Suit
Price
$14.99
Rating
4.6
Reviews
4.4K
Latest month sales
B09QD21VKB
SILKWORLD Mens Swimming Trunks with Compression Liner and Zipper Pockets
Price
$19.99
Rating
4.5
Reviews
4.9K
Latest month sales
B0GL1MJFZ4
Men's Swim Trunks Hawaiian Quick Dry 2 in 1 Board Shorts with Pockets Drawstring Beach Swimsuits
Unlock to view ASIN details and product titles
Price
$8.99
Rating
4.3
Reviews
316
Latest month sales
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