Birthday Gifts For Mom Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Birthday Gifts For Mom sales on Amazon US totaled 383,000 units in July 2026 (▼ 5.0% vs. the prior month), generating an estimated $7,390,520 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.1% of unit volume and 54.8% of revenue, while a typical listing is priced at $25.59. The keyword itself pulled 41,043 Amazon queries over the same period (▲ 9.7% MoM).
Zooming out to the 12-month window ending July 2026, the birthday gifts for mom Top 50 moved 5,010,100 units and $109,108,294 in cumulative sales — an average of 417,508 units and $9,092,358 per month. Monthly throughput topped out at 1,135,700 units in December 2025 and dipped to 254,000 in September 2025, leaving the latest reading 30.4% higher than August 2025.
Birthday Gifts For Mom Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
383K
▼ 5.0% MoM
Monthly Revenue 2026/07
$7.4M
▼ 17.8% MoM
Top 10 Market Share 2026/07
62.1%
Birthday Gifts For Mom Market Share & Sales Concentration on Amazon US — July 2026
The most-sold birthday gifts for mom listing on Amazon US in July 2026 is ASIN B0CTJGJL2T (Brand: GODONLIF), which sold 50,000 units at $19.99 apiece — equal to 13.1% of every unit tracked in this report.
The Top 10 ASINs account for 238,000 units and $4,051,020 in July 2026 — 62.1% of unit volume and 54.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Birthday Gifts For Mom' on Amazon
July 2026
Is 62.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CTJGJL2T
GODONLIF Candle Warmer Lamp with Timer, Birthday Gifts for Women Home Decor | 24h Cycle Timer Dimmable Wax Melt Warmer with 2 Bulbs, Fall Decor for Home Living Room Halloween Decorations Gifts for Mom
50K
▲ 25.0%vs. prior month
$799.5K
latest month
12-month trend
B0DZFGTCLR
Candle Warmer Lamp with Timer Home Decor Birthday Gifts for Women | Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer,Room Decor House Warming Gifts New
50K
▲ 66.7%vs. prior month
$641.5K
latest month
12-month trend
B07QK9C9KT
JISULIFE 3 IN 1 Portable Fan with Power Bank & Flashlight Featured | 19H Max Cooling, USB Rechargeable, Pocket-Sized Handheld Fan for Travel, Cruise, Concerts, Makeup, Summer Gifts for Women
50K
▼ 16.7%vs. prior month
$634.5K
latest month
12-month trend
B014E2D6BY
grace & stella Award Winning Eye Patches for Puffy Eyes | Birthday Gifts for Women - Under Eye Mask for Dark Circles & Undereye Bags - Gifts for Mom - Vegan Self Care (24 Pairs, Gold)
30K
▼ 25.0%vs. prior month
$663.3K
latest month
12-month trend
B09F2J4SX1
HUONUL 2X/3X/10X Magnifying Vanity Mirror with Light, Trifold Makeup Mirror | Touch Dimming, Dual Power, Clear View for Makeup, Skincare. Dorm Room Essentials. Birthday Gifts for Women, Mom, Wife, Girls
10K
▲ 0.0%vs. prior month
$257.3K
latest month
12-month trend
B0BPLB81LX
Bedsure GentleSoft White Throw Blanket for Couch - Birthday Gifts for Women Mom Her Girls, Cozy Fleece Blanket for Sofa Bed, Living Room Home Bedroom Decor Dorm Essentials, Off White, 50x60 Inches
10K
▲ 0.0%vs. prior month
$134.9K
latest month
12-month trend
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Best Birthday Gifts For Mom Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
GODONLIF is the best-performing birthday gifts for mom brand in July 2026, moving 50,000 units across 1 ASIN for 21.0% of Top 10 volume. Innqoo follows with 50,000 units (21.0%), ahead of JISULIFE on 50,000 units (21.0%).
With 10 brands splitting the Top 10 and 63.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.41 to $19.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
GODONLIF
1 ASIN in Top 10
21.0%
Units
50K
Revenue
$799.5K
Avg. price
$19.99
B0CTJGJL2T
$19.99·★4.6·10.2K revsGODONLIF Candle Warmer Lamp with Timer, Birthday Gifts for Women Home Decor | 24h Cycle Timer Dimmable Wax Melt Warmer with 2 Bulbs, Fall Decor for Home Living Room Halloween Decorations Gifts for Mom
Units sold50K
Innqoo
1 ASIN in Top 10
21.0%
Units
50K
Revenue
$641.5K
Avg. price
$19.99
B0DZFGTCLR
$19.99·★4.5·4.9K revsCandle Warmer Lamp with Timer Home Decor Birthday Gifts for Women | Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer,Room Decor House Warming Gifts New
Units sold50K
JISULIFE
1 ASIN in Top 10
21.0%
Units
50K
Revenue
$634.5K
Avg. price
$12.41
B07QK9C9KT
$12.41·★4.6·78.4K revsJISULIFE 3 IN 1 Portable Fan with Power Bank & Flashlight Featured | 19H Max Cooling, USB Rechargeable, Pocket-Sized Handheld Fan for Travel, Cruise, Concerts, Makeup, Summer Gifts for Women
Units sold50K
Trending Birthday Gifts For Mom Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0CLGNYKFR booked 10K units at $21.99, with ▲ 25.0% MoM change. On the growth side, B09Y8SV5RY leads positive momentum with ▲ 100.0% MoM growth on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CLGNYKFR
EverFoams Womens Fuzzy Open-toe Slippers Memory Foam Indoor House Shoes
Price
$21.99
Rating
4.4
Reviews
13.7K
Latest month sales
B01E4LWBLQ
Luna Bean Luna Bean Hand Casting Kit - Couples, Wedding, Hand Mold | Highly detailed, easy to use, fun activity for making memories; gifts for women, special occasions, milestones, and family
Price
$29.99
Rating
4.6
Reviews
46.4K
Latest month sales
B09Y8SV5RY
Chakra Tree of Life Birthday Gifts for Women, Mom, Sister, Friends, Handmade Healing Crystal Tree Brings Money, Positivity & Good Luck, Boho Home, Room and Office Desk Decor, Unique Return Gift
Unlock to view ASIN details and product titles
Price
$26.99
Rating
4.7
Reviews
3.3K
Latest month sales
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