Bcaa Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bcaa sales on Amazon US totaled 236,100 units in July 2026 (▲ 2.8% vs. the prior month), generating an estimated $8,735,716 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.0% of unit volume and 66.5% of revenue, while a typical listing is priced at $34.49. The keyword itself pulled 54,986 Amazon queries over the same period (▲ 7.6% MoM).
Zooming out to the 12-month window ending July 2026, the bcaa Top 50 moved 2,417,100 units and $83,724,958 in cumulative sales — an average of 201,425 units and $6,977,080 per month. Monthly throughput topped out at 236,100 units in July 2026 and dipped to 117,800 in May 2026, leaving the latest reading 20.0% higher than August 2025.
Bcaa Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
236.1K
▲ 2.8% MoM
Monthly Revenue 2026/07
$8.7M
▲ 4.9% MoM
Top 10 Market Share 2026/07
64.0%
Bcaa Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bcaa listing on Amazon US in July 2026 is ASIN B000GISTZ4 (Brand: Optimum Nutrition), which sold 30,000 units at $49.75 apiece — equal to 12.7% of every unit tracked in this report.
The Top 10 ASINs account for 151,000 units and $5,807,320 in July 2026 — 64.0% of unit volume and 66.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bcaa' on Amazon
July 2026
Is 64.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B000GISTZ4
Optimum Nutrition Gold Standard Whey Protein Powder, Vanilla Ice Cream, 2LB | 24g 100% Whey Protein Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support & Recovery
30K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B0DJDQCJX2
Creatine for Women | Creatine Monohydrate + BCAA Powder Myo-Inositol Collagen Biotin Hyaluronic Acid Folate L Glutamine Vitamin D3 Iron Zinc D-Chiro-Maca Digestion Shelf Builder By Clean Nutra
30K
▲ 50.0%vs. prior month
$936.3K
latest month
12-month trend
B01IIGQ5KG
Ultima Replenisher Daily Electrolyte Powder Drink Mix, 90-Serving Canister | Zero Sugar Lemonade Hydration Powder with 6 Electrolytes & Minerals - Sugar Free, Plant-Based & Keto Friendly
20K
▼ 33.3%vs. prior month
$959.8K
latest month
12-month trend
B099J2SWXV
Dymatize ISO100 Protein Powder, 100% Whey Isolate, Gourmet Vanilla | 25g Protein, Hydrolyzed, Fast-Absorbing, Supports Muscle Health, 5.5g BCAAs, Gluten-Free, 20 Servings, 1.3 lb
20K
▲ 100.0%vs. prior month
$752.4K
latest month
12-month trend
B078JZQ5QL
Transparent Labs Creatine HMB - Creatine Monohydrate Powder with HMB for Muscle Growth, Increased Strength, Enhanced Energy Output, and Improved Athletic Performance - 30 Servings, Unflavored
10K
▲ 0.0%vs. prior month
$499.9K
latest month
12-month trend
B09SZQHYSL
BodyHealth PerfectAmino (150 ct) Easy to Swallow Tablets, Essential Amino Acids Supplement with BCAAs, Vegan Protein for Pre/Post Workout & Muscle Recovery with Lysine, Tryptophan, Leucine, Methionine
10K
▲ 0.0%vs. prior month
$436.7K
latest month
12-month trend
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Best Bcaa Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Optimum Nutrition is the best-performing bcaa brand in July 2026, moving 30,000 units across 1 ASIN for 19.9% of Top 10 volume. Clean Nutraceuticals follows with 30,000 units (19.9%), ahead of Dymatize on 29,000 units (19.2%).
Volume is spread across 9 brands, with the top three holding 58.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $22.76 to $49.75, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Optimum Nutrition
1 ASIN in Top 10
19.9%
Units
30K
Revenue
$1.4M
Avg. price
$49.75
B000GISTZ4
$49.75·★4.7·48.6K revsOptimum Nutrition Gold Standard Whey Protein Powder, Vanilla Ice Cream, 2LB | 24g 100% Whey Protein Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support & Recovery
Units sold30K
Clean Nutraceuticals
1 ASIN in Top 10
19.9%
Units
30K
Revenue
$936.3K
Avg. price
$22.76
B0DJDQCJX2
$22.76·★4.4·3.9K revsCreatine for Women | Creatine Monohydrate + BCAA Powder Myo-Inositol Collagen Biotin Hyaluronic Acid Folate L Glutamine Vitamin D3 Iron Zinc D-Chiro-Maca Digestion Shelf Builder By Clean Nutra
Units sold30K
Dymatize
2 ASINs in Top 10
19.2%
Units
29K
Revenue
$1.1M
Avg. price
$39.10
B099J2SWXV
$38.22·★4.6·20.6K revsDymatize ISO100 Protein Powder, 100% Whey Isolate, Gourmet Vanilla | 25g Protein, Hydrolyzed, Fast-Absorbing, Supports Muscle Health, 5.5g BCAAs, Gluten-Free, 20 Servings, 1.3 lb
Units sold20KB0020XQWCA
$39.98·★4.5·9.5K revsDymatize Super Mass Gainer Protein Powder, Gourmet Vanilla, 52g Protein, 1g Creatine, 1280 Calories, 10.7g BCAAs, 245g Carbs, Contains Whey Protein Powder, Isolate, and Casein (8 Servings)
Units sold9K
Trending Bcaa Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B00T55VPLE leads positive momentum with ▲ 250.0% MoM growth on 7K units, with B099J2SWXV close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00T55VPLE
BodyHealth PerfectAmino Tablets (150 ct), Essential Amino Acid with BCAAs + Lysine, Phenylalanine, Threonine, Methionine, Tryptophan, Supplement for Muscle Mass Production, Recovery & Strength
Price
$44.95
Rating
4.5
Reviews
4.3K
Latest month sales
B099J2SWXV
Dymatize ISO100 Protein Powder, 100% Whey Isolate, Gourmet Vanilla | 25g Protein, Hydrolyzed, Fast-Absorbing, Supports Muscle Health, 5.5g BCAAs, Gluten-Free, 20 Servings, 1.3 lb
Price
$38.22
Rating
4.6
Reviews
20.6K
Latest month sales
B00N1PKR36
Xtend Original BCAA Powder with Zero Sugar, Knockout Fruit Punch, 30 Serv | Supports muscle repair, hydration and endurance with L-glutamine and essential electrolytes.
Unlock to view ASIN details and product titles
Price
$27.99
Rating
4.5
Reviews
3.8K
Latest month sales
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