Bathing Suit Women Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bathing Suit Women sales on Amazon US totaled 56,300 units in July 2026 (▼ 13.9% vs. the prior month), generating an estimated $1,921,937 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 44.4% of unit volume and 38.7% of revenue, while a typical listing is priced at $34.55. The keyword itself pulled 11,283 Amazon queries over the same period (▼ 57.8% MoM).
Zooming out to the 12-month window ending July 2026, the bathing suit women Top 50 moved 309,000 units and $10,162,282 in cumulative sales — an average of 25,750 units and $846,857 per month. Monthly throughput topped out at 65,400 units in June 2026 and dipped to 9,850 in December 2025, leaving the latest reading 106.2% higher than August 2025.
Bathing Suit Women Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
56.3K
▼ 13.9% MoM
Monthly Revenue 2026/07
$1.9M
▼ 13.3% MoM
Top 10 Market Share 2026/07
44.4%
Bathing Suit Women Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bathing suit women listing on Amazon US in July 2026 is ASIN B0D9TBYP12 (Brand: colornival), which sold 7,000 units at $9.99 apiece — equal to 12.4% of every unit tracked in this report and 1.8× the volume of the No. 2 listing.
The Top 10 ASINs account for 25,000 units and $744,180 in July 2026 — 44.4% of unit volume and 38.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bathing Suit Women' on Amazon
July 2026
Is 44.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0D9TBYP12
Lace Swimsuit and Bathing Suit Cover Up for Women
7K
▼ 12.5%vs. prior month
$98.4K
latest month
12-month trend
B09NVRJ343
Holipick Women's Tummy Control One Piece Swimsuit Push Up Full Coverage Bathing Suit
4K
▼ 20.0%vs. prior month
$139.7K
latest month
12-month trend
B09PYR65PB
Holipick Women Tummy Control One Piece Swimsuits Strapless Swimwear
3K
▼ 25.0%vs. prior month
$99K
latest month
12-month trend
B09NVS7R13
Holipick Women's Tummy Control One Piece Swimsuit Push Up Full Coverage Bathing Suit
2K
▼ 33.3%vs. prior month
$72K
latest month
12-month trend
B0FM7G36ZL
Daci Women's 3 Piece Tankini Swimsuit Tummy Control with Bra Pocket Boy Shorts
2K
▼ 60.0%vs. prior month
$80K
latest month
12-month trend
B0DGQQVFQD
Herseas Women High Waisted U Wired Texured 2 Piece Bikini Sets
2K
▼ 33.3%vs. prior month
$62.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bathing Suit Women Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Holipick is the best-performing bathing suit women brand in July 2026, moving 9,000 units across 3 ASINs for 36.0% of Top 10 volume. colornival follows with 7,000 units (28.0%), ahead of Blooming Jelly on 3,000 units (12.0%).
With 7 brands splitting the Top 10 and 76.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $34.66, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Holipick
3 ASINs in Top 10
36.0%
Units
9K
Revenue
$310.7K
Avg. price
$34.66
B09NVRJ343
$34.99·★4.4·1.4K revsHolipick Women's Tummy Control One Piece Swimsuit Push Up Full Coverage Bathing Suit
Units sold4KB09PYR65PB
$32.99·★4.4·1.1K revsHolipick Women Tummy Control One Piece Swimsuits Strapless Swimwear
Units sold3KB09NVS7R13
$35.99·★4.4·1.4K revsHolipick Women's Tummy Control One Piece Swimsuit Push Up Full Coverage Bathing Suit
Units sold2K
colornival
1 ASIN in Top 10
28.0%
Units
7K
Revenue
$98.4K
Avg. price
$9.99
B0D9TBYP12
$9.99·★4.2·2.7K revsLace Swimsuit and Bathing Suit Cover Up for Women
Units sold7K
Blooming Jelly
2 ASINs in Top 10
12.0%
Units
3K
Revenue
$119.2K
Avg. price
$32.79
B0DK8Z26D6
$32.79·★4.2·4.9K revsBlooming Jelly Women Mesh One Piece Swim Dress Tummy Control Swimsuit
Units sold2KB0DK8YNLYK
$32.79·★4.2·4.9K revsBlooming Jelly Women Mesh One Piece Swim Dress Tummy Control Swimsuit
Units sold1K
Trending Bathing Suit Women Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0DK8YNLYK booked 1K units at $32.79, with ▲ 0.0% MoM change. On the growth side, B0GGXP9MF5 leads positive momentum with ▲ 250.0% MoM growth on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DK8YNLYK
Blooming Jelly Women Mesh One Piece Swim Dress Tummy Control Swimsuit
Price
$32.79
Rating
4.2
Reviews
4.9K
Latest month sales
B0B9GK4CNJ
CUPSHE Women's One Piece Swimsuit Tummy Control V Neck Bathing Suits
Price
$39.99
Rating
4.4
Reviews
32.8K
Latest month sales
B0GGXP9MF5
BMJL Womens One Piece Swimsuits Swim Dress Cute Tummy Control Bathing Suit
Unlock to view ASIN details and product titles
Price
$41.99
Rating
4.3
Reviews
403
Latest month sales
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