Base De Maquillaje Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Base De Maquillaje sales on Amazon US totaled 339,000 units in July 2026 (▼ 32.3% vs. the prior month), generating an estimated $5,973,350 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.0% of unit volume and 56.7% of revenue, while a typical listing is priced at $17.80. The keyword itself pulled 18,119 Amazon queries over the same period (▲ 14.1% MoM).
Zooming out to the 12-month window ending July 2026, the base de maquillaje Top 50 moved 4,162,100 units and $69,955,071 in cumulative sales — an average of 346,842 units and $5,829,589 per month. Monthly throughput topped out at 501,000 units in June 2026 and dipped to 221,400 in May 2026, leaving the latest reading 22.6% higher than August 2025.
Base De Maquillaje Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
339K
▼ 32.3% MoM
Monthly Revenue 2026/07
$6M
▼ 36.5% MoM
Top 10 Market Share 2026/07
56.0%
Base De Maquillaje Market Share & Sales Concentration on Amazon US — July 2026
The most-sold base de maquillaje listing on Amazon US in July 2026 is ASIN B0CZF2T7CK (Brand: L'Oreal Paris), which sold 50,000 units at $10.98 apiece — equal to 14.7% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 190,000 units and $3,387,200 in July 2026 — 56.0% of unit volume and 56.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Base De Maquillaje' on Amazon
July 2026
Is 56.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CZF2T7CK
L'Oreal Paris Infallible 3-Second Setting Spray Mist, Microfine Mist for up to 36HR Wear, Clear, 1.76 oz
50K
▼ 28.6%vs. prior month
$547.5K
latest month
12-month trend
B09XMYFTB7
e.l.f. Power Grip Primer, Gripping & Hydrating Gel Primer, 0.811 Fl Oz | Grips Makeup for Long-Lasting Wear & Face Prep, Smooth Base Finish, Lightweight & Moisturizing Formula, Vegan & Cruelty-Free
30K
▼ 25.0%vs. prior month
$300K
latest month
12-month trend
B0G1VBDXYF
Luxe Color Changing Foundation – Medium
20K
▼ 33.3%vs. prior month
$601K
latest month
12-month trend
B01N9KIKZA
Milani Setting Spray + Primer, Make It Last Original Natural Finish | 3-In-1 Prime + Hydrate + Set. Up To 24 Hour Wear. Nourishing And Long-Wearing With A Natural Finish. Cruelty-Free
20K
▲ 0.0%vs. prior month
$216K
latest month
12-month trend
B0G1T61T7X
Prime Prometics Color Changing Foundation for Mature Women | Instantly Adapts to Your Skin Tone, Buildable Light-to-Medium Coverage, 12-Hour Wear, Natural Dewy Finish, Hypoallergenic
20K
▲ 0.0%vs. prior month
$880K
latest month
12-month trend
B0GN8JW57H
Smooche Color Changing Foundation - Skin Tone Adapting Liquid Foundation for Women, Self Adjusting Natural Finish, Blurs Imperfections & Fine Lines, SPF 15,1.01 Fl Oz
10K
▲ 0.0%vs. prior month
$422.3K
latest month
12-month trend
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Best Base De Maquillaje Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
L'Oreal Paris is the best-performing base de maquillaje brand in July 2026, moving 50,000 units across 1 ASIN for 26.3% of Top 10 volume. e.l.f. follows with 30,000 units (15.8%), ahead of Luxe Cosmetics on 20,000 units (10.5%).
Volume is spread across 9 brands, with the top three holding 52.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $10.00 to $16.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
L'Oreal Paris
1 ASIN in Top 10
26.3%
Units
50K
Revenue
$547.5K
Avg. price
$10.98
B0CZF2T7CK
$10.98·★4.5·13.9K revsL'Oreal Paris Infallible 3-Second Setting Spray Mist, Microfine Mist for up to 36HR Wear, Clear, 1.76 oz
Units sold50K
e.l.f.
1 ASIN in Top 10
15.8%
Units
30K
Revenue
$300K
Avg. price
$10.00
B09XMYFTB7
$10.00·★4.6·43.2K revse.l.f. Power Grip Primer, Gripping & Hydrating Gel Primer, 0.811 Fl Oz | Grips Makeup for Long-Lasting Wear & Face Prep, Smooth Base Finish, Lightweight & Moisturizing Formula, Vegan & Cruelty-Free
Units sold30K
Luxe Cosmetics
1 ASIN in Top 10
10.5%
Units
20K
Revenue
$601K
Avg. price
$16.99
B0G1VBDXYF
$16.99·★3.9·6.5K revsLuxe Color Changing Foundation – Medium
Units sold20K
Trending Base De Maquillaje Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0GN8JW57H booked 10K units at $39.00, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GN8JW57H
Smooche Color Changing Foundation - Skin Tone Adapting Liquid Foundation for Women, Self Adjusting Natural Finish, Blurs Imperfections & Fine Lines, SPF 15,1.01 Fl Oz
Price
$39.00
Rating
3.1
Reviews
1.8K
Latest month sales
B002BADJVE
MISSHA M Perfect Cover BB Cream No.23 Natural Beige SPF 42 PA+++ 1.69 oz | Light-medium cool-neutral skin; tinted moisturizer for face, buildable coverage, smooth natural finish, daily wear
Price
$14.90
Rating
4.4
Reviews
31K
Latest month sales
B01ACPW2QC
COVERGIRL Simply Ageless 3-in-1 Foundation - 220 Creamy Natural
Unlock to view ASIN details and product titles
Price
$9.97
Rating
4.5
Reviews
55.9K
Latest month sales
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