Barilla Protein Pasta Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Barilla is the best-performing barilla protein pasta brand in July 2026, moving 50,000 units across 4 ASINs for 31.3% of Top 10 volume. Rao's Homemade follows with 40,000 units (25.0%), ahead of MOMOFUKU on 30,000 units (18.8%).

With 5 brands splitting the Top 10 and 75.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.09 to $8.99, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B000RUNRHQ booked 10K units at $1.84, with ▲ 11.1% MoM change. On the growth side, B0BMS53X47 leads positive momentum with ▲ 566.7% MoM growth on 2K units, with B0GCFBM5Z8 close behind at ▲ 233.3% MoM on 2K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.