Barbie Clothes Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Barbie Clothes sales on Amazon US totaled 28,700 units in July 2026 (▲ 15.4% vs. the prior month), generating an estimated $434,783 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.4% of unit volume and 58.1% of revenue, while a typical listing is priced at $14.52. The keyword itself pulled 69,179 Amazon queries over the same period (▲ 10.2% MoM).
Zooming out to the 12-month window ending July 2026, the barbie clothes Top 50 moved 518,800 units and $8,281,172 in cumulative sales — an average of 43,233 units and $690,098 per month. Monthly throughput topped out at 173,500 units in December 2025 and dipped to 10,450 in May 2026, leaving the latest reading 3.2% lower than August 2025.
Barbie Clothes Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
28.7K
▲ 15.4% MoM
Monthly Revenue 2026/07
$434.8K
▲ 15.9% MoM
Top 10 Market Share 2026/07
55.4%
Barbie Clothes Market Share & Sales Concentration on Amazon US — July 2026
The most-sold barbie clothes listing on Amazon US in July 2026 is ASIN B082N2TFZG (Brand: BYMORE), which sold 5,000 units at $17.99 apiece — equal to 17.4% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 15,900 units and $252,761 in July 2026 — 55.4% of unit volume and 58.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Barbie Clothes' on Amazon
July 2026
Is 55.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B082N2TFZG
138 Pcs Doll Clothes and Accessories, 5 Wedding Gowns 9 Fashion Dresses 3 Tops 3 Pants 3 Bikini Swimsuits 20 Shoes for 11.5 inch Doll Christmas Stocking Stuffers Girls Gift Age 5-7 8-10
5K
▲ 0.0%vs. prior month
$88.2K
latest month
12-month trend
B07XD6F2XD
Barbie Off-Road Vehicle, Purple with Pink Seats and Rolling Wheels, 2 Seats, Gift for 3 to 7 Year Olds
2K
▲ 0.0%vs. prior month
$39.8K
latest month
12-month trend
B0C2364ML1
10 Sets Doll Clothes Hooded Sports Suit Tops and Pants for 11.5 inch Dolls | Tracksuit Set, Sportswear, Sports Clothes, Activewear, Running Apparel, Casual Outfits
2K
▲ 100.0%vs. prior month
$20K
latest month
12-month trend
B07F2BMR1P
Lot 16 PCS Doll Clothes & Accessories Classic Black Suit for Boy Doll | Include Random 4 PCS Casual Wear + 5 PCS Dolls Pants + 3 Pairs of Shoes Laptop Water Bottles for 12 inch Male Dolls
1K
▲ 11.1%vs. prior month
$10K
latest month
12-month trend
B087G8GNSS
195 Pcs Doll Clothes and Accessories Kit, Include Princess Gowns, Fashion Skirt, Slip Dresses, Tops, Pants, Bikini Swimsuits, Shoes, Crowns, Necklaces, Glasses, Hangers in Gift Box for 11"-12" Dolls
1K
▲ 0.0%vs. prior month
$16.3K
latest month
12-month trend
B09FLKG29W
13 Pieces Doll Clothes and Accories for 11.5 Inch Boy Doll Outfit, Random 5 Tops, 5 Pants, 2 Pairs of Shoes, One Pair of Swimming Trunks
1K
▲ 25.0%vs. prior month
$10K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Barbie Clothes Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BYMORE is the best-performing barbie clothes brand in July 2026, moving 6,000 units across 2 ASINs for 37.7% of Top 10 volume. Barbie follows with 2,000 units (12.6%), ahead of BARWA on 2,000 units (12.6%).
With 8 brands splitting the Top 10 and 62.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $19.88, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BYMORE
2 ASINs in Top 10
37.7%
Units
6K
Revenue
$104.5K
Avg. price
$17.98
B082N2TFZG
$17.99·★4.5·21.3K revs138 Pcs Doll Clothes and Accessories, 5 Wedding Gowns 9 Fashion Dresses 3 Tops 3 Pants 3 Bikini Swimsuits 20 Shoes for 11.5 inch Doll Christmas Stocking Stuffers Girls Gift Age 5-7 8-10
Units sold5KB087G8GNSS
$17.98·★4.2·3.7K revs195 Pcs Doll Clothes and Accessories Kit, Include Princess Gowns, Fashion Skirt, Slip Dresses, Tops, Pants, Bikini Swimsuits, Shoes, Crowns, Necklaces, Glasses, Hangers in Gift Box for 11"-12" Dolls
Units sold1K
Barbie
1 ASIN in Top 10
12.6%
Units
2K
Revenue
$39.8K
Avg. price
$19.88
B07XD6F2XD
$19.88·★4.8·12.8K revsBarbie Off-Road Vehicle, Purple with Pink Seats and Rolling Wheels, 2 Seats, Gift for 3 to 7 Year Olds
Units sold2K
BARWA
1 ASIN in Top 10
12.6%
Units
2K
Revenue
$20K
Avg. price
$9.99
B0C2364ML1
$9.99·★4.2·1.6K revs10 Sets Doll Clothes Hooded Sports Suit Tops and Pants for 11.5 inch Dolls | Tracksuit Set, Sportswear, Sports Clothes, Activewear, Running Apparel, Casual Outfits
Units sold2K
Trending Barbie Clothes Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0CZDJWXJ8 booked 1K units at $16.99, with ▲ 400.0% MoM change. On the growth side, B000ETRDMA leads positive momentum with ▲ 300.0% MoM growth on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CZDJWXJ8
Style Shine 90 PCS Doll Clothes and Accessories Set Toys for 11.5 inch Doll | 2 Wedding Gown 2 Evening Dresses 6 Fashion Dresses 4 Casual Outfit 2 Swimsuit,20 Hanger 10 Shoe 41 Accessories Gift for Girls
Price
$16.99
Rating
4.6
Reviews
960
Latest month sales
B0FB2ZRQ11
ZTWEDEN 12 Inch Boy Doll Clothes with Leather Jackets Suit Shirts Sweatshirts Shorts Pants T-Shirts for Girls and Boys Xmas Gift (Randomly 6 Sets, 12 Pieces )
Price
$9.99
Rating
4.0
Reviews
246
Latest month sales
B000ETRDMA
Barbie Store It All! Rolling Storage Bin – Extra-Large Organizer Case with Wheels & Handle for Barbie Dolls, Clothes, Accessories & Playsets – Pink Portable Travel Toy Box | Large portable travel organizer for dolls, clothes and accessories; durable pink plastic case with colorful stickers
Unlock to view ASIN details and product titles
Price
$39.99
Rating
4.3
Reviews
9.5K
Latest month sales
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