Bar Keepers Friend Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bar Keepers Friend sales on Amazon US totaled 248,400 units in July 2026 (▼ 5.9% vs. the prior month), generating an estimated $2,873,560 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.8% of unit volume and 58.4% of revenue, while a typical listing is priced at $15.57. The keyword itself pulled 355,296 Amazon queries over the same period (▲ 27.9% MoM).
Zooming out to the 12-month window ending July 2026, the bar keepers friend Top 50 moved 2,515,400 units and $26,008,498 in cumulative sales — an average of 209,617 units and $2,167,375 per month. Monthly throughput topped out at 264,100 units in June 2026 and dipped to 134,200 in May 2026, leaving the latest reading 33.7% higher than August 2025.
Bar Keepers Friend Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
248.4K
▼ 5.9% MoM
Monthly Revenue 2026/07
$2.9M
▲ 1.3% MoM
Top 10 Market Share 2026/07
66.8%
Bar Keepers Friend Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bar keepers friend listing on Amazon US in July 2026 is ASIN B00DU5SRIY (Brand: Stardrops), which sold 30,000 units at $5.97 apiece — equal to 12.1% of every unit tracked in this report.
The Top 10 ASINs account for 166,000 units and $1,677,940 in July 2026 — 66.8% of unit volume and 58.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bar Keepers Friend' on Amazon
July 2026
Is 66.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00DU5SRIY
Stardrops The Pink Stuff Miracle Cleaning Paste, 17.6 Oz
30K
▼ 25.0%vs. prior month
$179.1K
latest month
12-month trend
B07JGH35XZ
Bar Keepers Friend Powder Cleanser, 12 oz x 2, Multipurpose Cleaner, Degreaser & Remover for Burnt Stainless Steel Pots and Pans, Rust Stains, Hard Water Deposits & Soap Scum
30K
▲ 50.0%vs. prior month
$472.2K
latest month
12-month trend
B07T9C5CQR
Stardrops The Pink Stuff Miracle Multi-Purpose Cleaner Spray, 25 Fl Oz | Sparkling Clean Streak-Free Tough on Grease & Grime
20K
▼ 33.3%vs. prior month
$119.4K
latest month
12-month trend
B00B28ZYPU
Bar Keepers Friend Soft Cleanser Liquid, 13 oz x 2, Multipurpose Surface Cleaner, Soap Scum & Grease from Stainless Steel & More
20K
▲ 100.0%vs. prior month
$342K
latest month
12-month trend
B0F1ZB2ZFF
Dawn Platinum EZ-Squeeze Dish Soap, Dishwashing Liquid, Fresh Rain, 2x18oz Bundle
20K
▼ 33.3%vs. prior month
$159.6K
latest month
12-month trend
B000S8EQFO
Krud Kutter Original Cleaner Degreaser Spray, 32 oz | Cuts grease, oil, grime, tar and wax. Water-based formula. Leaves no residue.
10K
▲ 0.0%vs. prior month
$79.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bar Keepers Friend Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Bar Keepers Friend is the best-performing bar keepers friend brand in July 2026, moving 76,000 units across 5 ASINs for 45.8% of Top 10 volume. Stardrops follows with 50,000 units (30.1%), ahead of Dawn on 20,000 units (12.0%).
With 5 brands splitting the Top 10 and 88.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.97 to $11.72, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Bar Keepers Friend
5 ASINs in Top 10
45.8%
Units
76K
Revenue
$1M
Avg. price
$11.72
B07JGH35XZ
$15.74·★4.7·11.6K revsBar Keepers Friend Powder Cleanser, 12 oz x 2, Multipurpose Cleaner, Degreaser & Remover for Burnt Stainless Steel Pots and Pans, Rust Stains, Hard Water Deposits & Soap Scum
Units sold30KB00B28ZYPU
$17.49·★4.6·7K revsBar Keepers Friend Soft Cleanser Liquid, 13 oz x 2, Multipurpose Surface Cleaner, Soap Scum & Grease from Stainless Steel & More
Units sold20KB000V6YLNA
$2.77·★4.6·10.7K revsBar Keepers Friend Superior Cookware Cleanser & Polish | 12-Ounces | 1-Unit
Units sold10KB000V706OC
$3.09·★4.5·2.3K revsBar Keepers Friend Soft Cleaner Premixed Formula | 13 oz | (1 Pack)
Units sold8KB07G9J888F
$19.50·★4.6·7.4K revsBar Keepers Friend Soft Cleanser 13 oz + Spray & Foam Multipurpose MORE Spray Cleaner 25.4 oz, Multi Purpose Cleaner Bundle, Removes Grease, Rust Stains, Soap Scum & More in Home & Outdoors
Units sold8K
Stardrops
2 ASINs in Top 10
30.1%
Units
50K
Revenue
$298.5K
Avg. price
$5.97
B00DU5SRIY
$5.97·★4.4·241.4K revsStardrops The Pink Stuff Miracle Cleaning Paste, 17.6 Oz
Units sold30KB07T9C5CQR
$5.97·★4.4·46.5K revsStardrops The Pink Stuff Miracle Multi-Purpose Cleaner Spray, 25 Fl Oz | Sparkling Clean Streak-Free Tough on Grease & Grime
Units sold20K
Dawn
1 ASIN in Top 10
12.0%
Units
20K
Revenue
$159.6K
Avg. price
$7.98
B0F1ZB2ZFF
$7.98·★4.9·4.7K revsDawn Platinum EZ-Squeeze Dish Soap, Dishwashing Liquid, Fresh Rain, 2x18oz Bundle
Units sold20K
Trending Bar Keepers Friend Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B000V706OC booked 8K units at $3.09, with ▲ 33.3% MoM change. On the growth side, B07NRZ1RV3 leads positive momentum with ▲ 200.0% MoM growth on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000V706OC
Bar Keepers Friend Soft Cleaner Premixed Formula | 13 oz | (1 Pack)
Price
$3.09
Rating
4.5
Reviews
2.3K
Latest month sales
B07G9J888F
Bar Keepers Friend Soft Cleanser 13 oz + Spray & Foam Multipurpose MORE Spray Cleaner 25.4 oz, Multi Purpose Cleaner Bundle, Removes Grease, Rust Stains, Soap Scum & More in Home & Outdoors
Price
$19.50
Rating
4.6
Reviews
7.4K
Latest month sales
B07NRZ1RV3
Bar Keepers Friend Stainless Steel Cleaner and Polish Spray (2 x 25.4 oz) Removes Oily Fingerprints, Hard Water Stains, Grime & Food Debris without Scratching or Dulling Appliances & Surfaces
Unlock to view ASIN details and product titles
Price
$23.99
Rating
4.6
Reviews
775
Latest month sales
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