Banana Squishy Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Banana Squishy sales on Amazon US totaled 108,700 units in July 2026 (▼ 3.9% vs. the prior month), generating an estimated $1,241,969 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 75.4% of unit volume and 67.6% of revenue, while a typical listing is priced at $13.67. The keyword itself pulled 57,572 Amazon queries over the same period (▼ 4.6% MoM).
Zooming out to the 12-month window ending July 2026, the banana squishy Top 50 moved 377,900 units and $4,344,270 in cumulative sales — an average of 31,492 units and $362,022 per month. Monthly throughput topped out at 113,050 units in June 2026 and dipped to 3,650 in August 2025, leaving the latest reading 2878.1% higher than August 2025.
Banana Squishy Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
108.7K
▼ 3.9% MoM
Monthly Revenue 2026/07
$1.2M
▲ 2.7% MoM
Top 10 Market Share 2026/07
75.4%
Banana Squishy Market Share & Sales Concentration on Amazon US — July 2026
The most-sold banana squishy listing on Amazon US in July 2026 is ASIN B0GH7H2GZF (Brand: Midou), which sold 10,000 units at $4.98 apiece — equal to 9.2% of every unit tracked in this report.
The Top 10 ASINs account for 82,000 units and $839,900 in July 2026 — 75.4% of unit volume and 67.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Banana Squishy' on Amazon
July 2026
Is 75.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0GH7H2GZF
Midou Slow Rising Dumpling Squishy Butter Squeeze Toy Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors 1Pcs with Smile Face
10K
▼ 66.7%vs. prior month
$53.7K
latest month
12-month trend
B0GVHJJCQC
Strawberry Squishy, Strawberry Squishy Sensory Fidget Giant Jumbo Big Slow Rising Stress Ball Squeeze Toy Fruit Realistic for Relief, Adults Kids Gifts Party Favor (1pcs)
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
B0GY7YN8BZ
Cheese Squishy Stress Relief Original Sensory Food Squishy Stress Relief Fidget Toy Stress Balls for Adults (Yellow-1PC)
10K
▲ 0.0%vs. prior month
$95.1K
latest month
12-month trend
B0G22BHS13
Toymendous Squishy Carrot – Jumbo 11.5 Inch Squishy Vegetable | Giant Stress Relief Toy | Fidget Sensory Food Fun for Kids, Teens & Adults | Thermoplastic Rubber TPR, 11.5 in Length, Orange, Food Theme, Squeeze Stretch Twist, Shape Memory, 0.86 lb
10K
▲ 900.0%vs. prior month
$99.9K
latest month
12-month trend
B0GSZGPFYQ
QHPOQU 2 Packs Slow Rising Squishy Butter Squeeze Toys Pack Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors Squishy Butter
9K
▲ 28.6%vs. prior month
$84.9K
latest month
12-month trend
B0DPV6Q119
Butter Slow Rising Squishy，Squishy Toy,Dumpling Stress Balls,Fidget Toy | butter squishy Party Favor Gift squeeze toy back to school
8K
▲ 60.0%vs. prior month
$78.6K
latest month
12-month trend
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Best Banana Squishy Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Generic is the best-performing banana squishy brand in July 2026, moving 17,000 units across 2 ASINs for 20.7% of Top 10 volume. Midou follows with 10,000 units (12.2%), ahead of Glyrnur on 10,000 units (12.2%).
Volume is spread across 9 brands, with the top three holding 45.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $4.98 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Generic
2 ASINs in Top 10
20.7%
Units
17K
Revenue
$163.4K
Avg. price
$9.98
B0GSZGPFYQ
$9.98·★4.1·350 revsQHPOQU 2 Packs Slow Rising Squishy Butter Squeeze Toys Pack Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors Squishy Butter
Units sold9KB0DPV6Q119
$9.98·★3.9·1.8K revsButter Slow Rising Squishy，Squishy Toy,Dumpling Stress Balls,Fidget Toy | butter squishy Party Favor Gift squeeze toy back to school
Units sold8K
Midou
1 ASIN in Top 10
12.2%
Units
10K
Revenue
$53.7K
Avg. price
$4.98
B0GH7H2GZF
$4.98·★3.7·1K revsMidou Slow Rising Dumpling Squishy Butter Squeeze Toy Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors 1Pcs with Smile Face
Units sold10K
Glyrnur
1 ASIN in Top 10
12.2%
Units
10K
Revenue
$99.9K
Avg. price
$9.99
B0GVHJJCQC
$9.99·★3.1·446 revsStrawberry Squishy, Strawberry Squishy Sensory Fidget Giant Jumbo Big Slow Rising Stress Ball Squeeze Toy Fruit Realistic for Relief, Adults Kids Gifts Party Favor (1pcs)
Units sold10K
Trending Banana Squishy Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0G22BHS13 booked 10K units at $16.83, with ▲ 900.0% MoM change. On the growth side, B0FFPNTQYW leads positive momentum with ▲ 1400.0% MoM growth on 3K units, with B0GY4L838W close behind at ▲ 300.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G22BHS13
Toymendous Squishy Carrot – Jumbo 11.5 Inch Squishy Vegetable | Giant Stress Relief Toy | Fidget Sensory Food Fun for Kids, Teens & Adults | Thermoplastic Rubber TPR, 11.5 in Length, Orange, Food Theme, Squeeze Stretch Twist, Shape Memory, 0.86 lb
Price
$16.83
Rating
4.4
Reviews
405
Latest month sales
B0FFPNTQYW
ORB Easy Sqweezy Giant Stretchy Pickle - Stretches Up to 6 Feet Long - Huge Jumbo Sized Squishy Veggie Toy, Perfect to Squeeze for Stress Relief - Fun Novelty Sensory Fidget Toy for Kids and Adults
Price
$13.99
Rating
4.5
Reviews
107
Latest month sales
B0GY4L838W
Recheel Butter Squishy Toys, 9 Pack Slow Rising Food Squishies Set | Soft Kawaii Food Squishies with Bread, Cake & Fruit Designs, Perfect Fidget Toys for Stress Relief, Relaxation and Play
Unlock to view ASIN details and product titles
Price
$17.98
Rating
4.7
Reviews
119
Latest month sales
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