Balcony Rug Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Balcony Rug sales on Amazon US totaled 47,300 units in July 2026 (▼ 22.6% vs. the prior month), generating an estimated $1,296,084 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.7% of unit volume and 45.2% of revenue, while a typical listing is priced at $32.85. The keyword itself pulled 11,152 Amazon queries over the same period (▼ 11.4% MoM).
Zooming out to the 12-month window ending July 2026, the balcony rug Top 50 moved 373,300 units and $10,450,548 in cumulative sales — an average of 31,108 units and $870,879 per month. Monthly throughput topped out at 61,150 units in June 2026 and dipped to 17,550 in December 2025, leaving the latest reading 72.0% higher than August 2025.
Balcony Rug Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
47.3K
▼ 22.6% MoM
Monthly Revenue 2026/07
$1.3M
▼ 25.5% MoM
Top 10 Market Share 2026/07
50.7%
Balcony Rug Market Share & Sales Concentration on Amazon US — July 2026
The most-sold balcony rug listing on Amazon US in July 2026 is ASIN B091YMYV7Q (Brand: SAND MINE), which sold 5,000 units at $21.99 apiece — equal to 10.6% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 24,000 units and $585,690 in July 2026 — 50.7% of unit volume and 45.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Balcony Rug' on Amazon
July 2026
Is 50.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B091YMYV7Q
SAND MINE Waterproof Outdoor Rug 5x8 ft, Plastic Reversible Rug, Modern Area Rug, Large Floor Mat for Outdoors, RV, Patio, Backyard, Deck, Picnic, Beach, Camping, Black & Beige
5K
▲ 0.0%vs. prior month
$115.4K
latest month
12-month trend
B09VCKQDM8
MontVoo Outdoor Rug Carpet Waterproof 5x8 Outdoor Patio Rug Mat Reverisble Plastic Straw Outdoor Rug for RV Camping Picnic Beach Balcony Boho Grey
4K
▲ 0.0%vs. prior month
$90.1K
latest month
12-month trend
B09YCTD74F
GENIMO Outdoor Rug, Waterproof Plastic Rugs for Patio, 5'x8' Black Grey | Outside Larger Modern Carpet Mat for Porch Decor, Deck, Balcony, Camping, RV, Backyard, Picnic, Beach, Reversible, Foldable
3K
▼ 50.0%vs. prior month
$64.3K
latest month
12-month trend
B0FCFBCCSK
OLANLY 2-Pack Front Door Mats 29.5x17, Waterproof Heavy-Duty Doormats | Grey, Absorbent, Stain and Fade Resistant Non-Slip Backing, Easy-Clean Indoor Outdoor Welcome Mats for Entryway, Patio, Porch
3K
▲ 50.0%vs. prior month
$38.6K
latest month
12-month trend
B08B5RZKH5
CooZero Artificial Grass, 47.3"x31.5" Professional Dog Grass Mat, Potty Training Rug and Replacement Turf Outdoor Rug Patio Lawn Decoration, Easy to Clean with Drainage Holes(47.3x31.5 inches)
2K
▲ 0.0%vs. prior month
$59.9K
latest month
12-month trend
B08ZSTST3M
Door Mat Welcome Mat Floor Mat for Entryway, Patio, High Traffic Areas | (30"x17.5", Black) Low Profile Front Doormat Non Slip Rugs
2K
▼ 33.3%vs. prior month
$20.4K
latest month
12-month trend
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Best Balcony Rug Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
GENIMO is the best-performing balcony rug brand in July 2026, moving 6,000 units across 3 ASINs for 25.0% of Top 10 volume. SAND MINE follows with 5,000 units (20.8%), ahead of MontVoo on 4,000 units (16.7%).
With 8 brands splitting the Top 10 and 62.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $19.53 to $21.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
GENIMO
3 ASINs in Top 10
25.0%
Units
6K
Revenue
$125.8K
Avg. price
$19.53
B09YCTD74F
$19.99·★4.2·8K revsGENIMO Outdoor Rug, Waterproof Plastic Rugs for Patio, 5'x8' Black Grey | Outside Larger Modern Carpet Mat for Porch Decor, Deck, Balcony, Camping, RV, Backyard, Picnic, Beach, Reversible, Foldable
Units sold3KB0BNBTFNLX
$19.79·★4.3·7.7K revsGENIMO Outdoor Rug, Waterproof Plastic Rugs for Patio, 5'x8' Grey White | Outside Larger Leaf Carpet Mat for Porch Decor, Deck, Balcony, Camping, RV, Backyard, Picnic, Beach, Reversible, Foldable
Units sold2KB09YCTM6DR
$18.80·★4.2·6K revsGENIMO Outdoor Rug, Waterproof Plastic Rugs for Patio, 5'x8' Blue White | Outside Larger Modern Carpet Mat for Porch Decor, Deck, Balcony, Camping, RV, Backyard, Picnic, Beach, Reversible, Foldable
Units sold1K
SAND MINE
1 ASIN in Top 10
20.8%
Units
5K
Revenue
$115.4K
Avg. price
$21.99
B091YMYV7Q
$21.99·★4.4·11.6K revsSAND MINE Waterproof Outdoor Rug 5x8 ft, Plastic Reversible Rug, Modern Area Rug, Large Floor Mat for Outdoors, RV, Patio, Backyard, Deck, Picnic, Beach, Camping, Black & Beige
Units sold5K
MontVoo
1 ASIN in Top 10
16.7%
Units
4K
Revenue
$90.1K
Avg. price
$20.27
B09VCKQDM8
$20.27·★4.3·4.3K revsMontVoo Outdoor Rug Carpet Waterproof 5x8 Outdoor Patio Rug Mat Reverisble Plastic Straw Outdoor Rug for RV Camping Picnic Beach Balcony Boho Grey
Units sold4K
Trending Balcony Rug Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07T7L441K booked 1K units at $117.00, with ▲ 0.0% MoM change. On the growth side, B0GSTZZ6P3 leads positive momentum with ▲ 500.0% MoM growth on 600 units, with B0DGTPJ6TQ close behind at ▲ 100.0% MoM on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07T7L441K
JONATHAN Y Moroccan Geometric Indoor Outdoor Area Rug 8X10 Natural/Black, Ourika Textured Weave for Backyard, Patio, Porch, Easy-Cleaning, High Traffic, Pet-Friendly, Non-Shedding (SMB108D-8)
Price
$117.00
Rating
4.7
Reviews
6.1K
Latest month sales
B0GSTZZ6P3
Outdoor Rug Camping Essentials - 5x8 FT Outdoor Plastic Straw Rug for Patio Clearance, Waterproof RV Essentials Outside Area Rug for Deck Garden, Backyard Patio Furniture Set, Blue White
Price
$15.90
Rating
4.2
Reviews
143
Latest month sales
B0DGTPJ6TQ
Lahome Outdoor Rugs 8x10 Waterproof, Plastic Large Outdoor Camping Rug | Reversible Outside RV Mat Carpet for Patio Deck Porch Backyard Balcony Picnic Trailer (Black/Brown, 8' x 10')
Unlock to view ASIN details and product titles
Price
$30.20
Rating
4.4
Reviews
823
Latest month sales
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