Balaclava Face Mask Men Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Balaclava Face Mask Men sales on Amazon US totaled 65,500 units in July 2026 (▼ 2.7% vs. the prior month), generating an estimated $792,247 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 68.7% of unit volume and 66.4% of revenue, while a typical listing is priced at $12.63. The keyword itself pulled 11,913 Amazon queries over the same period (▲ 13.2% MoM).
Zooming out to the 12-month window ending July 2026, the balaclava face mask men Top 50 moved 1,211,300 units and $15,240,250 in cumulative sales — an average of 100,942 units and $1,270,021 per month. Monthly throughput topped out at 202,050 units in December 2025 and dipped to 36,400 in May 2026, leaving the latest reading 7.9% higher than August 2025.
Balaclava Face Mask Men Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
65.5K
▼ 2.7% MoM
Monthly Revenue 2026/07
$792.2K
▲ 3.6% MoM
Top 10 Market Share 2026/07
68.7%
Balaclava Face Mask Men Market Share & Sales Concentration on Amazon US — July 2026
The most-sold balaclava face mask men listing on Amazon US in July 2026 is ASIN B0DZ6851DP (Brand: THINDUST), which sold 8,000 units at $14.99 apiece — equal to 12.2% of every unit tracked in this report and 14% ahead of the No. 2 listing.
The Top 10 ASINs account for 45,000 units and $526,260 in July 2026 — 68.7% of unit volume and 66.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Balaclava Face Mask Men' on Amazon
July 2026
Is 68.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0DZ6851DP
3-Pack Breathable Mesh Skull Cap Sweat Control Helmet Liner
8K
▲ 60.0%vs. prior month
$119.9K
latest month
12-month trend
B0BJFJ3J3S
ROXUN Ski Mask Balaclava, Motorcycle Summer Cooling Breathable UV Protector
7K
▼ 12.5%vs. prior month
$48.2K
latest month
12-month trend
B08599Q5TS
Geyoga Neck Gaiter Cooling Face Bandana Mask for Men
7K
▼ 22.2%vs. prior month
$62.9K
latest month
12-month trend
B0959JT4PV
Nike unisex-adult mens Balaclava
5K
▲ 25.0%vs. prior month
$134.6K
latest month
12-month trend
B0F5QKMSL3
Fuinloth Neck Gaiter, 6 Pack Cooling UV Protection Bandana Face Mask Gator
5K
▼ 28.6%vs. prior month
$60K
latest month
12-month trend
B07PFGMG5F
Achiou Ski Mask for Men and Women, Lightweight UV Balaclava Face Cover
3K
▲ 0.0%vs. prior month
$20.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Balaclava Face Mask Men Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
ROXUN is the best-performing balaclava face mask men brand in July 2026, moving 14,000 units across 4 ASINs for 31.1% of Top 10 volume. THINDUST follows with 8,000 units (17.8%), ahead of Fuinloth on 8,000 units (17.8%).
With 6 brands splitting the Top 10 and 66.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.09 to $14.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
ROXUN
4 ASINs in Top 10
31.1%
Units
14K
Revenue
$110.4K
Avg. price
$8.09
B0BJFJ3J3S
$6.29·★4.5·2.8K revsROXUN Ski Mask Balaclava, Motorcycle Summer Cooling Breathable UV Protector
Units sold7KB0F1TVCBV9
$7.99·★4.6·1.3K revsROXUN Neck Gaiter, 4 Pack Summer Cooling Breathable Face Mask for Outdoors
Units sold3KB0DD5VFV75
$9.99·★4.6·1.6K revsROXUN Balaclava Ski Mask, 5 Pack Neck Gaiter Motorcycle Summer Cooling
Units sold2KB0GKDZ7QBF
$8.09·★4.5·169 revsROXUN Balaclava Moto Face Mask, Summer Cooling Ice Silk Mesh Sun Protection | Thin Ice Silk Cooling Fabric, Breathable Mesh, UPF 50+, Helmet Friendly, Glasses Compatible, for Motor Cycling Ski
Units sold2K
THINDUST
1 ASIN in Top 10
17.8%
Units
8K
Revenue
$119.9K
Avg. price
$14.99
B0DZ6851DP
$14.99·★4.4·959 revs3-Pack Breathable Mesh Skull Cap Sweat Control Helmet Liner
Units sold8K
Fuinloth
2 ASINs in Top 10
17.8%
Units
8K
Revenue
$77.5K
Avg. price
$8.98
B0F5QKMSL3
$11.99·★4.6·1.3K revsFuinloth Neck Gaiter, 6 Pack Cooling UV Protection Bandana Face Mask Gator
Units sold5KB086Z2WR6Y
$5.97·★4.5·48K revsFuinloth Balaclava Ski Mask, Motorcycle Summer Thin Cooling UV Protection | Neck Gaiter for Men/Women, Full Face Mask, Helmet Friendly, Windproof, Breathable
Units sold3K
Trending Balaclava Face Mask Men Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0DD5VFV75 leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0DZ6851DP close behind at ▲ 60.0% MoM on 8K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DD5VFV75
ROXUN Balaclava Ski Mask, 5 Pack Neck Gaiter Motorcycle Summer Cooling
Price
$9.99
Rating
4.6
Reviews
1.6K
Latest month sales
B0DZ6851DP
3-Pack Breathable Mesh Skull Cap Sweat Control Helmet Liner
Price
$14.99
Rating
4.4
Reviews
959
Latest month sales
B0CWMH7BRP
Xeoxarel Balaclava Ski Mask for Men/Women (Available in 2/3/4/5/36 Pack)
Unlock to view ASIN details and product titles
Price
$3.98
Rating
4.4
Reviews
461
Latest month sales
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