Purse Holder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Purse Holder sales on Amazon US totaled 88,800 units in July 2026 (▼ 4.5% vs. the prior month), generating an estimated $1,137,264 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.8% of unit volume and 38.6% of revenue, while a typical listing is priced at $16.56. The keyword itself pulled 19,367 Amazon queries over the same period (▲ 17.4% MoM).
Zooming out to the 12-month window ending July 2026, the purse holder Top 50 moved 1,135,200 units and $15,481,858 in cumulative sales — an average of 94,600 units and $1,290,155 per month. Monthly throughput topped out at 128,800 units in December 2025 and dipped to 46,700 in May 2026, leaving the latest reading 0.1% lower than August 2025.
Purse Holder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
88.8K
▼ 4.5% MoM
Monthly Revenue 2026/07
$1.1M
▼ 5.0% MoM
Top 10 Market Share 2026/07
51.8%
Purse Holder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold purse holder listing on Amazon US in July 2026 is ASIN B07SGBR7T8 (Brand: Amooca), which sold 10,000 units at $5.98 apiece — equal to 11.3% of every unit tracked in this report.
The Top 10 ASINs account for 46,000 units and $439,330 in July 2026 — 51.8% of unit volume and 38.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Purse Holder' on Amazon
July 2026
Is 51.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07SGBR7T8
4-Pack Car Headrest Hooks Holds 55lbs Seat Storage Organizer for Bags | Durable ABS Material, 360° Rotating, Car Hanger for Backpack Umbrella Water Bottle Coat Purses Handbags Groceries, Black
10K
▲ 0.0%vs. prior month
$63.1K
latest month
12-month trend
B0B99VKV8P
FYY Over the Door Hooks, Single-Hanger 4 Pack, Fits Doors 1 3/8" White | Heavy Duty Metal, Hold 20lbs, Rubber-Coated, No-Drilling, for Bathroom Dorm, Hanging Towels Clothes Hats Bags Coats Wreaths
10K
▲ 0.0%vs. prior month
$59.9K
latest month
12-month trend
B0BNL5MBMY
pickpiff 13LB Strong Stick-on Hooks for Coat & Towel, Black 4 Pack
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
B0DPX3TMWQ
Optish Coat Rack Wall Mount, 16.5 Inches Wood Coat Hooks, Wall Hooks for Hanging, Hat Rack Bag Hanger Key Holder for Wall, Purse Hanger Towel Racks for Bathroom (1Pack, Brown)
3K
▲ 0.0%vs. prior month
$29.5K
latest month
12-month trend
B0BDX9SYLB
WANGMUXIA Coat Rack, Freestanding Coat Rack with 8 Hooks and 3 Adjustable Size Tree Coat Racks for Bedroom, Hallway, Entrance, Office, for Hats, Coats, Scarves, Handbags
3K
▲ 0.0%vs. prior month
$53.7K
latest month
12-month trend
B0CG5FZZCR
TYMENSH Black Over Door Organizer with 5 Large Clear Pockets and 6 Side Mesh Pockets, Anti-Tilt Hanging Door Storage for Closet, Bathroom, Nursery, Bedroom, Dorm, Toys, Cosmetics
2K
▲ 0.0%vs. prior month
$46K
latest month
12-month trend
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Best Purse Holder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amooca is the best-performing purse holder brand in July 2026, moving 10,000 units across 1 ASIN for 21.7% of Top 10 volume. FYY follows with 10,000 units (21.7%), ahead of pickpiff on 10,000 units (21.7%).
With 10 brands splitting the Top 10 and 65.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.98 to $9.86, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amooca
1 ASIN in Top 10
21.7%
Units
10K
Revenue
$63.1K
Avg. price
$5.98
B07SGBR7T8
$5.98·★4.6·54.3K revs4-Pack Car Headrest Hooks Holds 55lbs Seat Storage Organizer for Bags | Durable ABS Material, 360° Rotating, Car Hanger for Backpack Umbrella Water Bottle Coat Purses Handbags Groceries, Black
Units sold10K
FYY
1 ASIN in Top 10
21.7%
Units
10K
Revenue
$59.9K
Avg. price
$5.99
B0B99VKV8P
$5.99·★4.7·11.6K revsFYY Over the Door Hooks, Single-Hanger 4 Pack, Fits Doors 1 3/8" White | Heavy Duty Metal, Hold 20lbs, Rubber-Coated, No-Drilling, for Bathroom Dorm, Hanging Towels Clothes Hats Bags Coats Wreaths
Units sold10K
pickpiff
1 ASIN in Top 10
21.7%
Units
10K
Revenue
$99.9K
Avg. price
$9.86
B0BNL5MBMY
$9.86·★4.4·6.9K revspickpiff 13LB Strong Stick-on Hooks for Coat & Towel, Black 4 Pack
Units sold10K
Trending Purse Holder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B09GP8RRF9 booked 2K units at $9.99, with ▲ 0.0% MoM change. On the growth side, B0DP24B21T leads positive momentum with ▲ 100.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09GP8RRF9
kwmobile Purse Hook for Table - Set of 2 Purse Holder - Folding Handbag Hanger - Portable Bag Holder - Bag Hooks for Desk - Table Hook Gold
Price
$9.99
Rating
4.3
Reviews
4.7K
Latest month sales
B0CJY14LG9
VAEHOLD Black Hat and Coat Wall Mount Rack 5 Hooks for Robes, Bags, Keys, and Towels Bathroom Towel Hanger Organizer (1 Pack)
Price
$18.99
Rating
4.5
Reviews
1.2K
Latest month sales
B0DP24B21T
Kaiferty Over the Door Hooks, Metal Door Hooks for Hanging, Over the Door Purse Organizer for Door Coat Hanger, Back of Shower for Hanging Towel Rack Clothes, Hat, Bathroom, Closet (White-2Packs)
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.4
Reviews
650
Latest month sales
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