Bakuchiol Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

COSRX is the best-performing bakuchiol brand in July 2026, moving 10,000 units across 2 ASINs for 32.3% of Top 10 volume. BYOMA follows with 6,000 units (19.4%), ahead of SKIN1004 on 4,000 units (12.9%).

With 9 brands splitting the Top 10 and 64.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.89 to $27.50, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00QSHEM6C booked 1K units at $10.99, with ▲ 0.0% MoM change. On the growth side, B0FGF9PS72 leads positive momentum with ▲ 100.0% MoM growth on 100 units, with B0FW4Z5W5X close behind at ▲ 66.7% MoM on 1K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.