Baklava Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Baklava sales on Amazon US totaled 21,800 units in July 2026 (▼ 21.2% vs. the prior month), generating an estimated $274,390 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 95.4% of unit volume and 90.8% of revenue, while a typical listing is priced at $27.92. The keyword itself pulled 20,575 Amazon queries over the same period (▲ 17.6% MoM).
Zooming out to the 12-month window ending July 2026, the baklava Top 50 moved 334,800 units and $4,562,893 in cumulative sales — an average of 27,900 units and $380,241 per month. Monthly throughput topped out at 45,400 units in December 2025 and dipped to 17,500 in May 2026, leaving the latest reading 18.7% lower than August 2025.
Baklava Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
21.8K
▼ 21.2% MoM
Monthly Revenue 2026/07
$274.4K
▼ 18.6% MoM
Top 10 Market Share 2026/07
95.4%
Baklava Market Share & Sales Concentration on Amazon US — July 2026
The most-sold baklava listing on Amazon US in July 2026 is ASIN B01N531XR0 (Brand: Rip Van Wafels), which sold 8,000 units at $14.47 apiece — equal to 36.7% of every unit tracked in this report and 14% ahead of the No. 2 listing.
The Top 10 ASINs account for 20,800 units and $249,022 in July 2026 — 95.4% of unit volume and 90.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Baklava' on Amazon
July 2026
Is 95.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01N531XR0
Rip Van Wafels Dutch Caramel & Vanilla Stroopwafels, Healthy Snacks, Non-GMO, Low Calorie, Low Sugar (3g), Office Snacks, Keto Friendly, 12 Count
8K
▼ 20.0%vs. prior month
$118.8K
latest month
12-month trend
B0BJFJ3J3S
ROXUN Ski Mask Balaclava, Motorcycle Summer Cooling Breathable UV Protector
7K
▼ 12.5%vs. prior month
$48.2K
latest month
12-month trend
B0DSQT1L37
Toasted Kataifi Pastry for Dubai Chocolate | 7 oz (200g) | Ready to Use Crispy Kadayif Shredded Fillo Dough
2K
▼ 33.3%vs. prior month
$14K
latest month
12-month trend
B09TRP5SGC
Cerez Pazari Baklava Pastry 8.5oz, Baklava Gift Box with Rich Pistachios, Walnuts, Hazelnuts and Cashews, Halal Shatila Baklava, Traditional Turkish Arabic Dessert Gift Box, Sweet Food Gifts for Women
1K
▲ 0.0%vs. prior month
$19K
latest month
12-month trend
B0F27YKNLK
bisvua Roasted Kataifi 7.1 oz - Toasted Kadayif for Dubai Chocolate Filling | 200g ready-to-use toasted kataifi ; shredded fillo dough for Dubai chocolate kit, kunafa, knafeh, topping and pistachio cream
1K
▼ 50.0%vs. prior month
$7.7K
latest month
12-month trend
B0CLJ8MJNS
Eastanbul Baklava, Baklava Pastry, Baklava Gift Box, Dulces Arabes, 8.8oz | Middle Eastern Sweets, Turkish Desserts, Baklava Pistachio & Cashew Rich Pastry, Arabic Sweets, Turkish Gifts
500
▲ 25.0%vs. prior month
$7.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Baklava Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Rip Van Wafels is the best-performing baklava brand in July 2026, moving 8,000 units across 1 ASIN for 38.5% of Top 10 volume. ROXUN follows with 7,000 units (33.7%), ahead of UNIQBITE on 2,000 units (9.6%).
With 8 brands splitting the Top 10 and 81.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.29 to $14.47, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Rip Van Wafels
1 ASIN in Top 10
38.5%
Units
8K
Revenue
$118.8K
Avg. price
$14.47
B01N531XR0
$14.47·★4.4·15.3K revsRip Van Wafels Dutch Caramel & Vanilla Stroopwafels, Healthy Snacks, Non-GMO, Low Calorie, Low Sugar (3g), Office Snacks, Keto Friendly, 12 Count
Units sold8K
ROXUN
1 ASIN in Top 10
33.7%
Units
7K
Revenue
$48.2K
Avg. price
$6.29
B0BJFJ3J3S
$6.29·★4.5·2.8K revsROXUN Ski Mask Balaclava, Motorcycle Summer Cooling Breathable UV Protector
Units sold7K
UNIQBITE
1 ASIN in Top 10
9.6%
Units
2K
Revenue
$14K
Avg. price
$7.49
B0DSQT1L37
$7.49·★4.7·1.3K revsToasted Kataifi Pastry for Dubai Chocolate | 7 oz (200g) | Ready to Use Crispy Kadayif Shredded Fillo Dough
Units sold2K
Trending Baklava Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0CLJ8MJNS leads positive momentum with ▲ 25.0% MoM growth on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CLJ8MJNS
Eastanbul Baklava, Baklava Pastry, Baklava Gift Box, Dulces Arabes, 8.8oz | Middle Eastern Sweets, Turkish Desserts, Baklava Pistachio & Cashew Rich Pastry, Arabic Sweets, Turkish Gifts
Price
$14.99
Rating
4.1
Reviews
673
Latest month sales
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