Apple Pie Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Apple Pie sales on Amazon US totaled 116,500 units in July 2026 (▼ 19.1% vs. the prior month), generating an estimated $967,988 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.0% of unit volume and 58.9% of revenue, while a typical listing is priced at $11.62. The keyword itself pulled 20,658 Amazon queries over the same period (▼ 14.1% MoM).
Zooming out to the 12-month window ending July 2026, the apple pie Top 50 moved 1,477,650 units and $11,603,902 in cumulative sales — an average of 123,138 units and $966,992 per month. Monthly throughput topped out at 149,350 units in November 2025 and dipped to 93,400 in May 2026, leaving the latest reading 10.3% higher than August 2025.
Apple Pie Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
116.5K
▼ 19.1% MoM
Monthly Revenue 2026/07
$968K
▼ 6.5% MoM
Top 10 Market Share 2026/07
67.0%
Apple Pie Market Share & Sales Concentration on Amazon US — July 2026
The most-sold apple pie listing on Amazon US in July 2026 is ASIN B07K6C6278 (Brand: Little Debbie), which sold 30,000 units at $2.97 apiece — equal to 25.8% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 78,000 units and $569,730 in July 2026 — 67.0% of unit volume and 58.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Apple Pie' on Amazon
July 2026
Is 67.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B07K6C6278
Little Debbie Oatmeal Crème Pies, 12 Individually Wrapped Sandwich Cookies, 16.2 OZ Box
30K
▼ 50.0%vs. prior month
$91.8K
latest month
12-month trend
B074FDWW3T
Little Debbie Oatmeal Crème Pies, 12 Individually Wrapped Sandwich Cookies, 16.2 OZ Box
10K
▲ 0.0%vs. prior month
$29.3K
latest month
12-month trend
B000YG3GYW
Marie Callenders Chicken Pot Pie, 10 OZ | High protein, 17g per serving; microwave frozen meal for one; convenient comfort food with easy prep
9K
▲ 12.5%vs. prior month
$26.1K
latest month
12-month trend
B00U3RGAMW
Quest Nutrition Apple Pie Protein Bar, 20g Protein, 13g Fiber, 12 Count | 2g Sugar, Gluten Free, High Quality Protein, Soft and Chewy Protein Bar, Individually Wrapped 2.12oz Bars
9K
▼ 10.0%vs. prior month
$211.4K
latest month
12-month trend
B08CVZPQKS
Whole Foods Market, Pastry Turnover Apple 4 Count, 12.8 Ounce
5K
▲ 25.0%vs. prior month
$36.5K
latest month
12-month trend
B000Q7KAYI
Pepperidge Farm Puff Pastry Sheets Frozen, 17.3 Oz
4K
▲ 33.3%vs. prior month
$25K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Apple Pie Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Little Debbie is the best-performing apple pie brand in July 2026, moving 40,000 units across 2 ASINs for 51.3% of Top 10 volume. Marie Callender's follows with 9,000 units (11.5%), ahead of Quest on 9,000 units (11.5%).
With 7 brands splitting the Top 10 and 74.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.70 to $24.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Little Debbie
2 ASINs in Top 10
51.3%
Units
40K
Revenue
$121.1K
Avg. price
$2.88
B07K6C6278
$2.97·★4.6·24.8K revsLittle Debbie Oatmeal Crème Pies, 12 Individually Wrapped Sandwich Cookies, 16.2 OZ Box
Units sold30KB074FDWW3T
$2.79·★4.6·33.7K revsLittle Debbie Oatmeal Crème Pies, 12 Individually Wrapped Sandwich Cookies, 16.2 OZ Box
Units sold10K
Marie Callender's
1 ASIN in Top 10
11.5%
Units
9K
Revenue
$26.1K
Avg. price
$2.70
B000YG3GYW
$2.70·★4.6·13.5K revsMarie Callenders Chicken Pot Pie, 10 OZ | High protein, 17g per serving; microwave frozen meal for one; convenient comfort food with easy prep
Units sold9K
Quest
1 ASIN in Top 10
11.5%
Units
9K
Revenue
$211.4K
Avg. price
$24.99
B00U3RGAMW
$24.99·★4.3·2.8K revsQuest Nutrition Apple Pie Protein Bar, 20g Protein, 13g Fiber, 12 Count | 2g Sugar, Gluten Free, High Quality Protein, Soft and Chewy Protein Bar, Individually Wrapped 2.12oz Bars
Units sold9K
Trending Apple Pie Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0D1L18MV2 booked 3K units at $2.65, with ▲ 50.0% MoM change. On the growth side, B0FJ2ZQ5T5 leads positive momentum with ▲ 700.0% MoM growth on 800 units, with B00VRALMVI close behind at ▲ 233.3% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D1L18MV2
Amazon Grocery, Apple Pie Filling, 20 Oz
Price
$2.65
Rating
4.5
Reviews
515
Latest month sales
B0FJ2ZQ5T5
Moon Pie Minis 36 Pack. 6 Pies of Each: Original, Once in a Blue Moon Blueberry, Vanilla, Banana, Strawberry, Salted Caramel. 1oz. Snack Pies Individually Wrapped.
Price
$18.97
Rating
4.5
Reviews
365
Latest month sales
B00VRALMVI
MET-Rx Big 100 Colossal Protein Bars, Crispy Apple Pie, 9 Ct | Great as Healthy Meal Replacement, Snack, and Help Support Energy, With Vitamin A, Vitamin C, and Zinc
Unlock to view ASIN details and product titles
Price
$37.83
Rating
4.6
Reviews
2.4K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this apple pie report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card