Baking Paper Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Baking Paper sales on Amazon US totaled 322,650 units in July 2026 (▼ 9.0% vs. the prior month), generating an estimated $2,718,765 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.0% of unit volume and 50.2% of revenue, while a typical listing is priced at $11.35. The keyword itself pulled 16,829 Amazon queries over the same period (▲ 9.2% MoM).
Zooming out to the 12-month window ending July 2026, the baking paper Top 50 moved 4,155,150 units and $35,780,996 in cumulative sales — an average of 346,263 units and $2,981,750 per month. Monthly throughput topped out at 444,650 units in November 2025 and dipped to 193,100 in May 2026, leaving the latest reading 2.8% lower than August 2025.
Baking Paper Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
322.6K
▼ 9.0% MoM
Monthly Revenue 2026/07
$2.7M
▼ 9.7% MoM
Top 10 Market Share 2026/07
62.0%
Baking Paper Market Share & Sales Concentration on Amazon US — July 2026
The most-sold baking paper listing on Amazon US in July 2026 is ASIN B00279LYL6 (Brand: Reynolds), which sold 40,000 units at $5.97 apiece — equal to 12.4% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 200,000 units and $1,364,900 in July 2026 — 62.0% of unit volume and 50.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Baking Paper' on Amazon
July 2026
![Air Fryer Liners Disposable, 150Pcs Parchment Paper 8" Square for 5-8QT | [Food Grade Material] Unbleached Parchment Paper Non-Stick & Waterproof Oilproof Easy Cleanup for Air Fryer Sheets Papers (ASIN B0BFVW29P9), rank #10 by monthly sales volume for 'Baking Paper' on Amazon](https://m.media-amazon.com/images/I/71zVePbNEDL._AC_UY512_.jpg)
Is 62.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00279LYL6
Reynolds Wrap Heavy Duty Aluminum Foil Roll, 12 Inch Wide, 50sq ft | Thick Heavy Duty Foil, Ideal For BBQ Meats, Food Pans, and Grilling, 12 Inch Wide Roll, Grill Safe, 16.6 yds x 12 in
40K
▲ 0.0%vs. prior month
$228K
latest month
12-month trend
B07PFYT8MC
Reynolds Kitchens Unbleached Parchment Paper Roll, 45sq ft | Chlorine-Free, Nonstick Baking Parchment Paper, Microwave and Oven Safe To 425F, Fits Standard Baking Sheets, 12 in x 45 ft
30K
▼ 25.0%vs. prior month
$101.7K
latest month
12-month trend
B0C6Y8NYK1
Air Fryer Paper Liners, 125Pcs Air Fryer Disposable Liners | Non-Stick and Oil Proof for Easy Cleanup, 8" Square for 5-8 qt Basket by Baker's Signature
30K
▼ 25.0%vs. prior month
$307.5K
latest month
12-month trend
B09NQGXJ5C
Amazon Basics Parchment Paper, 90 Sq Ft Roll, Packaging May Vary
30K
▲ 50.0%vs. prior month
$198.3K
latest month
12-month trend
B0B6PLG6G2
125Pcs 8 Inch Square Air Fryer Liners Disposable for 5-8QT, Parchment Paper | Non-Stick, Unbleached Food Grade, Waterproof Oilproof Baking Airfryer Sheets Papers for Oven, Microwave, Baking, Roasting
20K
▲ 0.0%vs. prior month
$211.2K
latest month
12-month trend
B001T6JTMY
If You Care, Paper Parchment 70 Square Feet
10K
▼ 50.0%vs. prior month
$58K
latest month
12-month trend
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Best Baking Paper Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Reynolds is the best-performing baking paper brand in July 2026, moving 80,000 units across 3 ASINs for 40.0% of Top 10 volume. Baker's Signature follows with 30,000 units (15.0%), ahead of Amazon Basics on 30,000 units (15.0%).
With 8 brands splitting the Top 10 and 70.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.01 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Reynolds
3 ASINs in Top 10
40.0%
Units
80K
Revenue
$355.6K
Avg. price
$4.01
B00279LYL6
$5.97·★4.8·18.4K revsReynolds Wrap Heavy Duty Aluminum Foil Roll, 12 Inch Wide, 50sq ft | Thick Heavy Duty Foil, Ideal For BBQ Meats, Food Pans, and Grilling, 12 Inch Wide Roll, Grill Safe, 16.6 yds x 12 in
Units sold40KB07PFYT8MC
$3.39·★4.8·23.4K revsReynolds Kitchens Unbleached Parchment Paper Roll, 45sq ft | Chlorine-Free, Nonstick Baking Parchment Paper, Microwave and Oven Safe To 425F, Fits Standard Baking Sheets, 12 in x 45 ft
Units sold30KB0036QO8M6
$2.66·★4.8·8.4K revsReynolds Kitchens Cut-Rite Wax Paper Roll, Built-In Cutter, 1pk, 75sq ft | Mess-Free Nonstick Kitchen Wax Paper, Food Storage, Chocolate Setting, Freezing, Easy Cleanup, Microwave Safe, 75 ft x 12 in
Units sold10K
Baker's Signature
1 ASIN in Top 10
15.0%
Units
30K
Revenue
$307.5K
Avg. price
$9.99
B0C6Y8NYK1
$9.99·★4.6·27.5K revsAir Fryer Paper Liners, 125Pcs Air Fryer Disposable Liners | Non-Stick and Oil Proof for Easy Cleanup, 8" Square for 5-8 qt Basket by Baker's Signature
Units sold30K
Amazon Basics
1 ASIN in Top 10
15.0%
Units
30K
Revenue
$198.3K
Avg. price
$7.27
B09NQGXJ5C
$7.27·★4.8·8.1K revsAmazon Basics Parchment Paper, 90 Sq Ft Roll, Packaging May Vary
Units sold30K
Trending Baking Paper Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0DGGQCTQH leads positive momentum with ▲ 125.0% MoM growth on 900 units, with B0C6KDWL3W close behind at ▲ 100.0% MoM on 8K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DGGQCTQH
Katbite 9x13 Inch Parchment Paper Sheets 130PCS, Unbleached Non-Stick | Precut Baking Paper Fits Quarter Sheet Pans, Food-Grade & BPA-Free, Oven Safe To 450°F, Easy Cleanup for Baking, Roasting
Price
$9.99
Rating
4.8
Reviews
1.9K
Latest month sales
B0C6KDWL3W
200 PCS Unbleached Parchment Paper Sheets for Baking 12x16 Inches, Non-Stick and Non-Toxic Pre-cut Parchment Sheets for Oven, Cooking, Grilling, Air Fryer and Steaming - Fit for Half Sheet Pans
Price
$9.98
Rating
4.8
Reviews
1.5K
Latest month sales
B09NQGXJ5C
Amazon Basics Parchment Paper, 90 Sq Ft Roll, Packaging May Vary
Unlock to view ASIN details and product titles
Price
$7.27
Rating
4.8
Reviews
8.1K
Latest month sales
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