Baking Mat Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Baking Mat sales on Amazon US totaled 71,700 units in July 2026 (▼ 11.6% vs. the prior month), generating an estimated $796,907 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 71.1% of unit volume and 69.9% of revenue, while a typical listing is priced at $12.43. The keyword itself pulled 17,190 Amazon queries over the same period (▲ 18.0% MoM).
Zooming out to the 12-month window ending July 2026, the baking mat Top 50 moved 1,078,200 units and $12,731,610 in cumulative sales — an average of 89,850 units and $1,060,967 per month. Monthly throughput topped out at 169,100 units in December 2025 and dipped to 38,200 in May 2026, leaving the latest reading 16.5% higher than August 2025.
Baking Mat Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
71.7K
▼ 11.6% MoM
Monthly Revenue 2026/07
$796.9K
▼ 10.0% MoM
Top 10 Market Share 2026/07
71.1%
Baking Mat Market Share & Sales Concentration on Amazon US — July 2026
The most-sold baking mat listing on Amazon US in July 2026 is ASIN B01ACUA8HC (Brand: Folksy Super Kitchen), which sold 9,000 units at $9.99 apiece — equal to 12.6% of every unit tracked in this report.
The Top 10 ASINs account for 51,000 units and $557,240 in July 2026 — 71.1% of unit volume and 69.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Baking Mat' on Amazon
July 2026
Is 71.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01ACUA8HC
Non-slip Silicone Pastry Mat Extra Large Measurements 28''x 20'' Baking Mat | Silicone Baking Mat Counter Dough Rolling Oven Liner Fondant / Pie Crust Sourdough Bread Supplies - Folksy Super Kitchen Red
9K
▲ 0.0%vs. prior month
$89.9K
latest month
12-month trend
B0BLTYXR9F
Oven Liners for Bottom of Oven - 2 Pack Large Heavy Duty Mats, 17”x25” Non-Stick Reusable Liner for Electric, Gas, Toaster Ovens, Grills - BPA & PFOA Free Kitchen Accessory to Keep Oven Clean (Black)
9K
▲ 28.6%vs. prior month
$85.7K
latest month
12-month trend
B06XCCQHWC
Oven Liners for Bottom of Oven - Thick Heavy Duty 17” x 25” 2 Pack Non-Stick Reusable Mats - BPA & PFOA Free Protector for Electric, Gas, Microwave & BBQ Grill Liner - Easy Clean & Heat Resistant
7K
▼ 12.5%vs. prior month
$66.8K
latest month
12-month trend
B0F99QVHXH
Oven Liners for Bottom of Oven - 2 Pack Large Heavy Duty Oven Mats, 17"x 25" Reusable Matt Liner for Electric, Gas, Toaster Ovens & Grills, BPA & PFOA Free, Kitchen Essentials, Black
7K
▼ 30.0%vs. prior month
$54.3K
latest month
12-month trend
B0GTXCVR37
2 Pack Caketime Silicone Dish Drying Mat for Kitchen Counter Heat Resistant Under Sink Waterproof Coffee Bar Accessories Dining Rack Stone Utensil Holder Countertop Decor Must Haves 2026
6K
▲ 20.0%vs. prior month
$54.1K
latest month
12-month trend
B0F1SLYH15
Silicone Baking Pastry Dough Mat - 28x20Inch Extra Large Cookie Bread Rolling Mats Sheet, Nonstick Kitchen Counter Kneading Board, Thick Reusable Pie Cookies Pizza Fondant Making Matt with Measurement
3K
▼ 50.0%vs. prior month
$29.6K
latest month
12-month trend
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Best Baking Mat Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Linda's Essentials is the best-performing baking mat brand in July 2026, moving 11,000 units across 2 ASINs for 21.6% of Top 10 volume. Folksy Super Kitchen follows with 9,000 units (17.6%), ahead of ThreadNanny on 7,000 units (13.7%).
Volume is spread across 8 brands, with the top three holding 52.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.49 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Linda's Essentials
2 ASINs in Top 10
21.6%
Units
11K
Revenue
$105K
Avg. price
$9.49
B0BLTYXR9F
$8.99·★4.7·28K revsOven Liners for Bottom of Oven - 2 Pack Large Heavy Duty Mats, 17”x25” Non-Stick Reusable Liner for Electric, Gas, Toaster Ovens, Grills - BPA & PFOA Free Kitchen Accessory to Keep Oven Clean (Black)
Units sold9KB08Q3J3GB6
$9.99·★4.7·28K revsOven Liners for Bottom of Oven - 3 Pack Large Heavy Duty Mats, 16.25”x23” Non-Stick Reusable Liner for Electric, Gas, Toasters, Grills - BPA & PFOA Free Kitchen Accessory to Keep It Clean (Black)
Units sold2K
Folksy Super Kitchen
1 ASIN in Top 10
17.6%
Units
9K
Revenue
$89.9K
Avg. price
$9.99
B01ACUA8HC
$9.99·★4.8·27.2K revsNon-slip Silicone Pastry Mat Extra Large Measurements 28''x 20'' Baking Mat | Silicone Baking Mat Counter Dough Rolling Oven Liner Fondant / Pie Crust Sourdough Bread Supplies - Folksy Super Kitchen Red
Units sold9K
ThreadNanny
1 ASIN in Top 10
13.7%
Units
7K
Revenue
$66.8K
Avg. price
$9.99
B06XCCQHWC
$9.99·★4.6·44.8K revsOven Liners for Bottom of Oven - Thick Heavy Duty 17” x 25” 2 Pack Non-Stick Reusable Mats - BPA & PFOA Free Protector for Electric, Gas, Microwave & BBQ Grill Liner - Easy Clean & Heat Resistant
Units sold7K
Trending Baking Mat Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B08Q3J3GB6 booked 2K units at $9.99, with ▲ 0.0% MoM change. On the growth side, B0GFWDBKCH leads positive momentum with ▲ 300.0% MoM growth on 200 units, with B0FD2N1ZZ4 close behind at ▲ 100.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08Q3J3GB6
Oven Liners for Bottom of Oven - 3 Pack Large Heavy Duty Mats, 16.25”x23” Non-Stick Reusable Liner for Electric, Gas, Toasters, Grills - BPA & PFOA Free Kitchen Accessory to Keep It Clean (Black)
Price
$9.99
Rating
4.7
Reviews
28K
Latest month sales
B0GFWDBKCH
Silicone Pastry Baking Mat 16x24 Inch Large - Non-Stick Non-Slip Dough Rolling Mat with Measurement Markings for Kneading Pie Pizza Cookies Fondant Making Kitchen Counter Pad
Price
$4.99
Rating
4.4
Reviews
33
Latest month sales
B0FD2N1ZZ4
Extra Thick Silicone Baking Mat with Recipes - 26x16 inch Non Stick Pastry Mat with Measurements for Sourdough, Macarons, Bread, Pizza, Dough Rolling, Kneading, Heat Resistant to 480°F Gift for Baker
Unlock to view ASIN details and product titles
Price
$8.99
Rating
4.7
Reviews
853
Latest month sales
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