Bag For Men Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Bag For Men sales on Amazon US totaled 279,800 units in July 2026 (▲ 23.6% vs. the prior month), generating an estimated $5,563,864 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.9% of unit volume and 50.8% of revenue, while a typical listing is priced at $21.82. The keyword itself pulled 6,219 Amazon queries over the same period (▼ 35.2% MoM).

Zooming out to the 12-month window ending July 2026, the bag for men Top 50 moved 2,667,150 units and $49,830,542 in cumulative sales — an average of 222,263 units and $4,152,545 per month. Monthly throughput topped out at 323,600 units in August 2025 and dipped to 114,400 in May 2026, leaving the latest reading 13.5% lower than August 2025.

2.7MTotal units sold · Last 12 months
$49.8MTotal revenue · Last 12 months
6.2K▼ 35.2% MoM
Monthly search volume
$21.82Avg. price · July 2026

Bag For Men Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales323.6K
Revenue$6.8M

2025/09

Sales209.5K
Revenue$3.7M

2025/10

Sales194.9K
Revenue$3.5M

2025/11

Sales224.4K
Revenue$4.1M

2025/12

Sales283.9K
Revenue$5.4M

2026/01

Sales209.3K
Revenue$3.7M

2026/02

Sales190.5K
Revenue$3.5M

2026/03

Sales199.4K
Revenue$3.6M

2026/04

Sales211.1K
Revenue$3.7M

2026/05

Sales114.4K
Revenue$2.1M

2026/06

Sales226.3K
Revenue$4.3M
279.8K

2026/07

Sales279.8K
Revenue$5.6M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

279.8K

▲ 23.6% MoM

Monthly Revenue 2026/07

$5.6M

▲ 29.9% MoM

Top 10 Market Share 2026/07

52.9%

See the Top 10 ASINs driving 52.9% of sales

Bag For Men Market Share & Sales Concentration on Amazon US — July 2026

The most-sold bag for men listing on Amazon US in July 2026 is ASIN B0007QCQGI (Brand: JanSport), which sold 30,000 units at $39.31 apiece — equal to 10.7% of every unit tracked in this report.

The Top 10 ASINs account for 148,000 units and $2,825,140 in July 2026 — 52.9% of unit volume and 50.8% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Bag For Men' on Amazon

July 2026
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52.9% Volume Share 148K units sold
50.8% Revenue Share $2.8M estimated
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Top 5 Volume Share breakdown

B0007QCQGI 10.7%
B0DBDKT4QC 10.7%
B0B56CHMSC 7.1%
B0D2Q61QF4 3.6%
B06XZTZ7GB 3.6%
Others 64.3%
#1
JanSport SuperBreak One Backpacks - Durable, Lightweight Bookbag with 1 Main Compartment, Front Utility Pocket with Built-in Organizer - Premium Backpack, Black

B0007QCQGI

JanSport SuperBreak One Backpacks - Durable, Lightweight Bookbag with 1 Main Compartment, Front Utility Pocket with Built-in Organizer - Premium Backpack, Black

$39.31·★ 4.6·45K reviews
Monthly Sales

30K

▲ 650.0%

vs. prior month

Revenue

$1.1M

latest month

Monthly Trend

12-month trend

#2
HOTOR Insulated Lunch Box Men Women Leak-Proof Cooler Lunch Bag 9L | 4 Pockets, Adjustable Strap, Ideal for Work, Picnic, Travel, Camping, Gift, Black

B0DBDKT4QC

HOTOR Insulated Lunch Box Men Women Leak-Proof Cooler Lunch Bag 9L | 4 Pockets, Adjustable Strap, Ideal for Work, Picnic, Travel, Camping, Gift, Black

$7.99·★ 4.4·8.4K reviews
Monthly Sales

30K

▲ 50.0%

vs. prior month

Revenue

$244.5K

latest month

Monthly Trend

12-month trend

#3
Lifewit Medium Lunch Bag, Insulated Lunch Box, Soft Cooler Cooling Tote for Adult Men Women, Black 12-Can (9L)

B0B56CHMSC

Lifewit Medium Lunch Bag, Insulated Lunch Box, Soft Cooler Cooling Tote for Adult Men Women, Black 12-Can (9L)

$7.99·★ 4.5·62.3K reviews
Monthly Sales

20K

▲ 0.0%

vs. prior month

Revenue

$160.4K

latest month

Monthly Trend

12-month trend

#4
ZORFIN 26L Black Backpack for College, and Travel: Water Resistant Bookbag

B0D2Q61QF4

ZORFIN 26L Black Backpack for College, and Travel: Water Resistant Bookbag

$16.99·★ 4.6·4.2K reviews
Monthly Sales

10K

▲ 100.0%

vs. prior month

Revenue

$162.9K

latest month

Monthly Trend

12-month trend

#5
MATEIN MATEIN Travel Laptop Backpack, 15.6 Inch College School Computer Bag, Grey | Slim Sturdy Business Daypack, Anti Theft Bookbag, Water Resistant, Gift for Men & Women, Personal Item Bag, Mochilas

B06XZTZ7GB

MATEIN MATEIN Travel Laptop Backpack, 15.6 Inch College School Computer Bag, Grey | Slim Sturdy Business Daypack, Anti Theft Bookbag, Water Resistant, Gift for Men & Women, Personal Item Bag, Mochilas

$19.79·★ 4.7·114.4K reviews
Monthly Sales

10K

▲ 25.0%

vs. prior month

Revenue

$192.2K

latest month

Monthly Trend

12-month trend

#6
SHRRADOO Extra Large Travel Laptop Backpack for Men, Work College Backpacks | Fit 17 Inch Laptops, with Combination Lock, Carry On Flight Approved, Men Women Business Backpack,Bookbag School Backpack

B07V4R4Z77

SHRRADOO Extra Large Travel Laptop Backpack for Men, Work College Backpacks | Fit 17 Inch Laptops, with Combination Lock, Carry On Flight Approved, Men Women Business Backpack,Bookbag School Backpack

$25.57·★ 4.7·43.6K reviews
Monthly Sales

10K

▲ 11.1%

vs. prior month

Revenue

$277.1K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Bag For Men Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

JanSport is the best-performing bag for men brand in July 2026, moving 30,000 units across 1 ASIN for 20.3% of Top 10 volume. HOTOR follows with 30,000 units (20.3%), ahead of Lifewit on 20,000 units (13.5%).

Volume is spread across 10 brands, with the top three holding 54.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.99 to $39.31, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

20.3%
20.3%
13.5%
45.9%
JanSport
HOTOR
Lifewit
Other brands
1

JanSport

1 ASIN in Top 10

20.3%

Units

30K

Revenue

$1.1M

Avg. price

$39.31

  • JanSport SuperBreak One Backpacks - Durable, Lightweight Bookbag with 1 Main Compartment, Front Utility Pocket with Built-in Organizer - Premium Backpack, Black

    B0007QCQGI

    $39.31·★4.6·45K revs

    JanSport SuperBreak One Backpacks - Durable, Lightweight Bookbag with 1 Main Compartment, Front Utility Pocket with Built-in Organizer - Premium Backpack, Black

    Units sold30K
2

HOTOR

1 ASIN in Top 10

20.3%

Units

30K

Revenue

$244.5K

Avg. price

$7.99

  • HOTOR Insulated Lunch Box Men Women Leak-Proof Cooler Lunch Bag 9L | 4 Pockets, Adjustable Strap, Ideal for Work, Picnic, Travel, Camping, Gift, Black

    B0DBDKT4QC

    $7.99·★4.4·8.4K revs

    HOTOR Insulated Lunch Box Men Women Leak-Proof Cooler Lunch Bag 9L | 4 Pockets, Adjustable Strap, Ideal for Work, Picnic, Travel, Camping, Gift, Black

    Units sold30K
3

Lifewit

1 ASIN in Top 10

13.5%

Units

20K

Revenue

$160.4K

Avg. price

$7.99

  • Lifewit Medium Lunch Bag, Insulated Lunch Box, Soft Cooler Cooling Tote for Adult Men Women, Black 12-Can (9L)

    B0B56CHMSC

    $7.99·★4.5·62.3K revs

    Lifewit Medium Lunch Bag, Insulated Lunch Box, Soft Cooler Cooling Tote for Adult Men Women, Black 12-Can (9L)

    Units sold20K

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