Bag For Men Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bag For Men sales on Amazon US totaled 279,800 units in July 2026 (▲ 23.6% vs. the prior month), generating an estimated $5,563,864 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.9% of unit volume and 50.8% of revenue, while a typical listing is priced at $21.82. The keyword itself pulled 6,219 Amazon queries over the same period (▼ 35.2% MoM).
Zooming out to the 12-month window ending July 2026, the bag for men Top 50 moved 2,667,150 units and $49,830,542 in cumulative sales — an average of 222,263 units and $4,152,545 per month. Monthly throughput topped out at 323,600 units in August 2025 and dipped to 114,400 in May 2026, leaving the latest reading 13.5% lower than August 2025.
Bag For Men Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
279.8K
▲ 23.6% MoM
Monthly Revenue 2026/07
$5.6M
▲ 29.9% MoM
Top 10 Market Share 2026/07
52.9%
Bag For Men Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bag for men listing on Amazon US in July 2026 is ASIN B0007QCQGI (Brand: JanSport), which sold 30,000 units at $39.31 apiece — equal to 10.7% of every unit tracked in this report.
The Top 10 ASINs account for 148,000 units and $2,825,140 in July 2026 — 52.9% of unit volume and 50.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bag For Men' on Amazon
July 2026









Is 52.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B0007QCQGI
JanSport SuperBreak One Backpacks - Durable, Lightweight Bookbag with 1 Main Compartment, Front Utility Pocket with Built-in Organizer - Premium Backpack, Black
30K
▲ 650.0%vs. prior month
$1.1M
latest month
12-month trend

B0DBDKT4QC
HOTOR Insulated Lunch Box Men Women Leak-Proof Cooler Lunch Bag 9L | 4 Pockets, Adjustable Strap, Ideal for Work, Picnic, Travel, Camping, Gift, Black
30K
▲ 50.0%vs. prior month
$244.5K
latest month
12-month trend

B0B56CHMSC
Lifewit Medium Lunch Bag, Insulated Lunch Box, Soft Cooler Cooling Tote for Adult Men Women, Black 12-Can (9L)
20K
▲ 0.0%vs. prior month
$160.4K
latest month
12-month trend

B0D2Q61QF4
ZORFIN 26L Black Backpack for College, and Travel: Water Resistant Bookbag
10K
▲ 100.0%vs. prior month
$162.9K
latest month
12-month trend

B06XZTZ7GB
MATEIN MATEIN Travel Laptop Backpack, 15.6 Inch College School Computer Bag, Grey | Slim Sturdy Business Daypack, Anti Theft Bookbag, Water Resistant, Gift for Men & Women, Personal Item Bag, Mochilas
10K
▲ 25.0%vs. prior month
$192.2K
latest month
12-month trend

B07V4R4Z77
SHRRADOO Extra Large Travel Laptop Backpack for Men, Work College Backpacks | Fit 17 Inch Laptops, with Combination Lock, Carry On Flight Approved, Men Women Business Backpack,Bookbag School Backpack
10K
▲ 11.1%vs. prior month
$277.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bag For Men Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
JanSport is the best-performing bag for men brand in July 2026, moving 30,000 units across 1 ASIN for 20.3% of Top 10 volume. HOTOR follows with 30,000 units (20.3%), ahead of Lifewit on 20,000 units (13.5%).
Volume is spread across 10 brands, with the top three holding 54.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.99 to $39.31, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
JanSport
1 ASIN in Top 10
20.3%
Units
30K
Revenue
$1.1M
Avg. price
$39.31

B0007QCQGI
$39.31·★4.6·45K revsJanSport SuperBreak One Backpacks - Durable, Lightweight Bookbag with 1 Main Compartment, Front Utility Pocket with Built-in Organizer - Premium Backpack, Black
Units sold30K
HOTOR
1 ASIN in Top 10
20.3%
Units
30K
Revenue
$244.5K
Avg. price
$7.99

B0DBDKT4QC
$7.99·★4.4·8.4K revsHOTOR Insulated Lunch Box Men Women Leak-Proof Cooler Lunch Bag 9L | 4 Pockets, Adjustable Strap, Ideal for Work, Picnic, Travel, Camping, Gift, Black
Units sold30K
Lifewit
1 ASIN in Top 10
13.5%
Units
20K
Revenue
$160.4K
Avg. price
$7.99

B0B56CHMSC
$7.99·★4.5·62.3K revsLifewit Medium Lunch Bag, Insulated Lunch Box, Soft Cooler Cooling Tote for Adult Men Women, Black 12-Can (9L)
Units sold20K
Trending Bag For Men Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0007QCQGI booked 30K units at $39.31, with ▲ 650.0% MoM change. On the growth side, B0CVSGZCHP leads positive momentum with ▲ 150.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B0007QCQGI
JanSport SuperBreak One Backpacks - Durable, Lightweight Bookbag with 1 Main Compartment, Front Utility Pocket with Built-in Organizer - Premium Backpack, Black
Price
$39.31
Rating
4.6
Reviews
45K
Latest month sales

B0D2Q61QF4
ZORFIN 26L Black Backpack for College, and Travel: Water Resistant Bookbag
Price
$16.99
Rating
4.6
Reviews
4.2K
Latest month sales

B0CVSGZCHP
Carhartt Classic 25L Backpack Black | Classic Laptop, Durable Water-Resistant Pack with 16 Laptop Sleeve and Multiple Organizational Compartments
Unlock to view ASIN details and product titles
Price
$63.94
Rating
4.6
Reviews
1.3K
Latest month sales
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